Stanley Steemer
Bottom line
- Total investment $147K – $427K including a $20K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $1.7M/year (median $1.3M).
- Rated STRONG with a risk score of 42/100. SBA loan default rate of 0.0% across 28 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Stanley Steemer unit return on the cash you put in?
Unlevered ROIC · per unit
45%
In Yale's "attractive" band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Stanley Steemer units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$348K
on $1.7M purchase
Total debt
$1.4M
SBA $0.9M + senior + seller note
Overview
About
Franchisees operate carpet, tile, and upholstery cleaning services for residential and commercial clients. Day-to-day work involves managing service crews, scheduling jobs, maintaining cleaning equipment, and handling customer relations within their protected territory. Growth comes from expanding service offerings (water damage restoration, hardwood cleaning) and building recurring residential/commercial contracts.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Stanley Steemer presents moderate-to-elevated risk due to shrinking unit count, missing net income disclosures, and high royalty rates that obscure true profitability for franchisees.
Score breakdown · what drove the 42 / 100 rating
- 01MINORUnit count declining 1.4% YoY (269 units) suggests system contraction and potential market saturation
- 02MEDNet income not disclosed in Item 19 makes ROI analysis impossible; only average revenue ($1.74M) provided
- 03MEDHigh royalty burden (7% core + 3% related) combined with undisclosed profitability creates uncertainty on actual franchisee earnings
- 04MINORInvestment range wide ($147K–$427K) indicates high variability in startup costs and potential hidden expenses
- 05HIGHNo going concern statement is positive, but combined with unit decline raises questions about franchisee sustainability
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
65 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Stanley Steemer · FDD (2024) PDF