FranchiseVerdict
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FV-00679·STRONGExcellent86

Crushr

Formerly known as Brothers Bar & Grill

OtherFranchising since 2017Website
Investment
$150K – $383K
51st pct Other
Avg revenue
50th pct Other
Royalty
Units
98
75th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $150K – $383K including a $50K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 62 loans (below the industry average).
  • System growing at 58.3% CAGR over 3 years with 98 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Smash Brothers, LLC
Incorporated in
Kentucky
HQ
13147 Middletown Industrial Blvd., Louisville, KY 40223
Auditor
Dean Dorton
Audited financials
Franchisor revenue
$8.0M
vs $5.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Crushr unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $150K–$383K
Working capital
$
FDD reports $25K–$35K

Unlevered ROIC · per unit

40%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$120K
EBITDA margin
16.0%
Total invested
$297K
Payback
30 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Crushr franchisees operate mobile or retail juice/smoothie bars featuring cold-pressed juice, smoothies, and health beverages. Day-to-day operations include juice preparation, customer service, inventory management, local marketing, and adherence to standardized recipes and brand standards.

CEO
K. Scott Dennison
Founded
2016
FDD year
2025
States available
33

Item 7 · what it costs

The Vitals

Total investment
$150K – $383K
All-in to open one unit
Liquid capital
$25K – $35K
Cash you must have on hand
Franchise fee
$50K
Royalty
Greater of 8% of Gross Sales or Minimum Continuing Fee ($…
Ad fund
1.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical
Payback period
1.4 yrs
From v3 / Item 19

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
98
Opened
17
Last reporting year
Closed
3
Turnover rate
3.1%
Company-owned
3
Corporate units in the system
% franchised
97%
vs corporate-owned
Net growth (yr3)
+15.9%
Net unit change last year
3-yr CAGR
+58.3%
Compounded over last 3 years
2023
95+13
Franchised units
2024
82
Franchised units
2025
60
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 33 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 33 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
62
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Crushr presents moderate-to-caution risk due to unverified financial performance claims, opaque revenue data, slow unit growth, and franchisor stability concerns that undermine confidence in the $197,359 net income figure.

Score breakdown · what drove the 44 / 100 rating

  1. 01MINORNo average revenue disclosure despite Item 19 financial claims — cannot verify the $197,359 net income figure or validate ROI
  2. 02MEDHigh initial investment ($149,950–$383,050) with 8% royalty creates breakeven risk if actual revenues underperform disclosed averages
  3. 03MINORModest unit growth (15.9% YoY on 98 units = ~14 net adds) — slower than franchise industry standards; suggests saturation or recruitment difficulty
  4. 04MEDRoyalty structure ($0–$1,000/mo minimum) is vague and may hide variable costs or undisclosed fees that erode stated profitability
  5. 05HIGHNo 'going concern' disclosure raises questions about franchisor financial stability and long-term support

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Minimum of 2,500 businesses based on NAICS codes
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Kentucky

Item 11

Training & Operations

Classroom training
12 hrs
On-the-job training
56 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

72 numbers

Locked
(908) 447-••••
NJ
(440) 725-••••
OH
(213) 576-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Crushr · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above