FranchiseVerdict
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FV-01553·STRONGExcellent95

MaidPro

Cleaning - Commercial & JanitorialFranchising since 1997Website
Investment
$110K – $159K
53rd pct Commercial & …
Avg revenue
$462K
20th pct Commercial & …
Royalty
6.0%
10th pct Commercial & …
Units
237
84th pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $110K – $159K including a $45K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $462K/year (median $398K).
  • Rated STRONG with a risk score of 42/100. SBA loan default rate of 0.0% across 68 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
MaidPro Franchise, LLC
Parent company
Threshold Brands, LLC
Incorporated in
Delaware
HQ
77 North Washington Street, Boston, Massachusetts 02114
Auditor
Plante & Moran, PLLC
Audited financials
Franchisor revenue
$46.2M
vs $49.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one MaidPro unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $461,941
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $110K–$159K
Working capital
$
FDD reports $19K–$23K

Unlevered ROIC · per unit

33%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$51K
EBITDA margin
11.0%
Total invested
$155K
Payback
37 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 MaidPro units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$370K

on $1.8M purchase

Total debt

$1.5M

SBA $0.9M + senior + seller note

Overview

About

MaidPro franchisees operate residential cleaning services, managing team scheduling, customer acquisition, and service delivery within a protected territory. Day-to-day operations include managing cleaners, responding to customer requests, handling billing tied to the 6% gross-sales royalty model, and maintaining service quality standards.

CEO
Theodore Demarino
Founded
1996
FDD year
2025
States available
39

Item 7 · what it costs

The Vitals

Total investment
$110K – $159K
All-in to open one unit
Liquid capital
$19K – $23K
Cash you must have on hand
Franchise fee
$45K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$462K
Per unit, per year
Median gross sales
$398K
Item 19 type
Gross Consumer Sales
Sample size
231 units
vs category median 32 · large
Range (low → high)
$14K$2.8M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank20th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank53th
Lower investment ranks lower (better)
Royalty rate rank10th
Lower royalty = lower percentile (better)
Unit count rank84th
vs Cleaning - Commercial & Janitorial peers
Risk score rank13th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
237
Opened
7
Last reporting year
Closed
7
Turnover rate
3.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
-1.7%
Compounded over last 3 years
2023
237±0
Franchised units
2024
237
Franchised units
2025
241
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 20 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 20 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
68
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

42
Risk · 0-100
STRONG42 / 100

MaidPro presents moderate-to-cautious risk due to missing profitability disclosure, stagnant unit reporting, recent franchisee litigation, and gross-based royalty structure that obscures true franchisee economics.

Score breakdown · what drove the 42 / 100 rating

  1. 01MEDNo average net income disclosed in Item 19 — impossible to verify actual franchisee profitability against $109,860-$158,650 investment
  2. 02MINORUnknown unit growth trajectory — 237 units reported but no growth metrics; potential stagnation or contraction masked
  3. 03HIGHRecent litigation (March 2024) involving non-compete enforcement suggests franchisor-franchisee conflict and potential post-termination difficulties
  4. 04MINOR6% royalty on gross (not net) sales creates cash flow pressure during slow periods and misalignment with franchisee profitability
  5. 05MEDHigh franchise fee ($45,000) relative to service-based model with uncertain payback period given missing profitability data

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip Codes / Boundaries
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1.5 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Massachusetts

Item 11

Training & Operations

Classroom training
182 hrs
On-the-job training
14 hrs
POS system
MaidPro Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

85 numbers

Locked
(916) 791-••••
CA
(203) 630-••••
CT
(305) 759-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

MaidPro · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above