MaidProFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A MaidPro franchise requires a total initial investment of $110K – $159K, including a $45K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $462K[2]. SBA 7(a) loans show a 9.7% charge-off rate across 48 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $110K – $159K
- 40th pct Cleaning & Ma…
- Avg gross sales
- $462K
- 16th pct Cleaning & Ma…
- Royalty
- 6.0%
- 10th pct Cleaning & Ma…
- Units
- 237
- 73rd pct Cleaning & Ma…
- SBA default
- 9.7%
- system-wide median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = >15% above Cleaning & Maintenance avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 3.4x in gross revenue, well above the typical 1.5-2.5x range.
Franchising since 1997. Systems this mature have refined operations and brand recognition.
Franchised units fell from 241 to 237 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $110K – $159K including a $45K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $462K/year (median $398K).
- Verdict A (Top Quintile) with a risk score of 50/100. SBA loan charge-off rate of 9.7% across 48 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- MaidPro Franchise, LLC
- Parent company
- Threshold Brands, LLC
- Incorporated in
- DE
- HQ
- 77 North Washington Street, Boston, Massachusetts 02114
- Auditor
- Plante & Moran, PLLC
- Audited financials
- Franchisor revenue
- $46.2M
- vs $49.0M prior year
Overview
About
MaidPro franchisees operate residential cleaning services, managing team scheduling, customer acquisition, and service delivery within a protected territory. Day-to-day operations include managing cleaners, responding to customer requests, handling billing tied to the 6% gross-sales royalty model, and maintaining service quality standards.
- CEO
- Theodore Demarino
- Headquarters
- MA
- Founded
- 1996
- FDD year
- 2025
- States available
- 39
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $19K | $23K |
| Equipment, build-out, other | $46K | $91K |
| Total initial investment | $110K | $159K |
Source: MaidPro 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$51K
11.0% margin
Unlevered ROIC
33%
EBITDA / total invested capital
Payback
3.1 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $110K – $159K
- Near category avg vs category
- Liquid capital req'd
- $19K – $23K
- Near category avg vs category
- Franchise fee
- $45K – $45K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $500 |
| Transfer fee | $5K |
| Renewal fee | $3K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $462K
- Per unit, per year
- Median gross sales
- $398K
- Item 19 type
- Gross Consumer Sales
- Sample size
- 231 units
- vs category median 31 · large
- Range (low → high)
- $14K→$2.8M
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 204 Cleaning & Maintenance brands
vs Cleaning & Maintenance averages
How MaidPro Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 237
- Opened
- 7
- Last reporting year
- Closed
- 7
- Turnover rate
- 3.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +0.0%
- Net unit change last year
- 3-yr CAGR
- -1.7%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 13
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 48
- Loan volume
- $8.5M
- Median loan
- $125K
- 50th percentile
- Charge-off rate
- 9.7%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 90.3%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 33
- Defaults
- 3
Vintage analysis
MaidPro charge-off rate by loan vintage
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into MaidPro's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 15 states
- Startup risk premium and job creation velocity
- 15-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
MaidPro presents moderate-to-cautious risk due to missing profitability disclosure, stagnant unit reporting, recent franchisee litigation, and gross-based royalty structure that obscures true franchisee economics.
Audited financials (Item 21)
Yes · Plante & Moran, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 50 / 100 rating
- 01MEDNo average net income disclosed in Item 19 — impossible to verify actual franchisee profitability against $109,860-$158,650 investment
- 02MINORUnknown unit growth trajectory — 237 units reported but no growth metrics; potential stagnation or contraction masked
- 03HIGHRecent litigation (March 2024) involving non-compete enforcement suggests franchisor-franchisee conflict and potential post-termination difficulties
- 04MINOR6% royalty on gross (not net) sales creates cash flow pressure during slow periods and misalignment with franchisee profitability
- 05MEDHigh franchise fee ($45,000) relative to service-based model with uncertain payback period given missing profitability data
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Zip Codes / Boundaries |
| Protected territory | Yes |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1.5 years |
| Right of first refusalℹ | Yes |
| Termination notice | 10 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Massachusetts |
| Litigation count | 1 |
Items 10, 11
Training & Operations
- Classroom training
- 182 hrs
- On-the-job training
- 14 hrs
- POS system
- MaidPro Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MaidPro Software
Item 20 · call current owners
Franchisee Contacts
85 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
MaidPro · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a MaidPro franchise?
The total investment to open a MaidPro franchise ranges from $110K – $159K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do MaidPro franchise owners earn?
According to Item 19 of the MaidPro FDD, the average gross sales per unit is $462K. The median is $398K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is MaidPro's franchise failure rate?
Based on SBA 7(a) loan data, MaidPro has a charge-off rate of 9.7% across 48 loans, meaning 9.7% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many MaidPro franchise locations are there?
As of their most recent FDD filing, MaidPro has 237 total units in the United States, including 241 franchised units and 0 company-owned units. 7 new units were opened in the latest reporting year.
Is MaidPro a good franchise to buy?
FranchiseVerdict rates MaidPro as a A-grade franchise with a risk score of 50 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.