MaidPro Franchise Cost, Revenue & Review 2026
- Investment
- $110K – $159K
- Disclosed sales
- $462K
- gross sales, not profit
- SBA charge-off
- 9.7%
- on 48 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
MaidPro is a residential cleaning franchise providing recurring house cleaning with trained staff. Franchisees run a route-based operation managing cleaners, scheduling, and customer retention in a territory.
FranchiseVerdict summary · 2026
A MaidPro franchise requires a total initial investment of $110K – $159K, including a $45K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $462K[2]. SBA 7(a) loans show a 9.7% charge-off rate across 48 loans[1]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $110K – $159K
- 42nd pct Cleaning & Ma…
- Avg gross sales
- $462K
- 13th pct Cleaning & Ma…
- Royalty
- 6.0%
- 14th pct Cleaning & Ma…
- Units
- 237
- 74th pct Cleaning & Ma…
- SBA charge-off
- 9.7%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $110K – $159K including a $45K franchise fee, 6.0% ongoing royalty.
- RETURNSAverage unit revenue of $462K/year (median $398K).
- RISKVerdict B (Above average), verdict score 69/100 (higher is better). SBA loan charge-off rate of 9.7% across 48 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHFlat: no net change in franchised outlets in the latest year (7 opened, 7 closed); 2 signed but not yet open (Item 20).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- MaidPro Franchise, LLC
- Parent company
- Threshold Brands, LLC
- FDD Item 1, page 9 of the 2025 FDD
- Ultimate parent
- HS Group Holding Company, LLC
- FDD Item 1, page 9 of the 2025 FDD
- Predecessor
- MaidPro Franchise Corporation (converted from Massachusetts corporation)
- Prior franchisor entity
- CEO title
- Chief Executive Officer and Manager
- Theodore Demarino
- Incorporated in
- DE
- HQ
- 77 North Washington Street, Boston, MA 02114
- Auditor
- Plante & Moran, PLLC
- Audited financials
- Franchisor revenue
- $49.0M
- Most recent fiscal year
Same owner · FDD Item 1, page 9
10 other brands on this site name HS Group Holding Company, LLC as parent or ultimate parent in their own FDD.
- Granite Garage FloorsA
- Heating + Air ParamedicsB
- Men In KiltsB
- Miracle MethodA
- Mold MedicsB
- Patio PatrolB
- PestmasterA
- Plumbing ParamedicsB
- Sir GroutA
- USA InsulationA
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Theodore Demarino
- Headquarters
- MA
- Founded
- 1996
- FDD year
- 2025
- States available
- 39
Can you afford it, and what does the money buy?
Entry cost runs 21% below the typical cleaning & maintenance franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $19K | $23K |
| Equipment, build-out, other | $46K | $91K |
| Total initial investment | $110K | $159K |
Source: MaidPro 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $110K – $159K
- Middle of category vs category
- Liquid capital req'd
- $19K – $23K
- Middle of category vs category
- Franchise fee
- $45K – $45K
- Top 40% of category vs category
- Royalty
- 6.0%
- typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% |
| Technology fee | $500 |
| Training fee | $500 |
| Transfer fee | $5K |
| Renewal fee | $3K |
| Total fee load | 8.0% of rev |
What do units actually make?
Average unit sales run 14% below the cleaning & maintenance norm.
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for MaidPro until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$155K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one MaidPro unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Avg gross sales
- $462K
- Per unit, per year
- Median gross sales
- $398K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 231 outlets
- vs category median 32 · large
- Range (low → high)
- $14K→$2.8MCited, not corroborated — printed on page 47 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $134K→$958K
- Bottom 25% → top 25%
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 191 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $462K/year in gross sales. Revenue-to-investment ratio: 3.4x.
Fee burden
Total ongoing fee load of 8.0% (near the Cleaning & Maintenance median).
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System roughly stable (-1.7% 3-year CAGR) with 237 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance medians
How MaidPro Compares
Category median of published Cleaning & Maintenance brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 237
- Opened
- 7
- Last reporting year
- Closed
- 7
- Terminated
- 4
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 3.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -1.7%
- Net unit change over 3 years
- 3-yr CAGR
- -1.7%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 4
- Not renewed
- 0
- Transferred
- 13
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 2
- 0.01 per open outlet · Item 20 Table 5
- Projected new
- 4
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 38 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
218 current owners across 38 states.
- TX 20
- FL 19
- CA 17
- NJ 15
- MA 13
- IL 10
- NC 9
- PA 9
- VA 9
- MO 8
- NY 8
- MD 7
- +26 more states
Counts only, from the list the franchisor prints in Item 20; 6 entries carry no state. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 48
- Loan volume
- $8.5M
- Median loan
- $125K
- 50th percentile
- Charge-off rate
- 9.7%
- on 48 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 90.3%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 33
- Defaults
- 3
- Typical loan rate
- 7.3%
- avg rate to borrowers
- Franchised industry avg
- 15.4%
- brand beats franchise avg ↓
- Jobs supported
- 952
- 11.2 per loan
- Lender concentration
- 15%
- top lender's share
Borrower mix: 37% went to startups / new businesses, 63% to established operators
Franchise vs independent — in janitorial services, franchised businesses charge off at 15.4% vs 22.8% for independents — franchising is associated with 32% lower SBA default risk in this category.
Vintage analysis
MaidPro charge-off rate by loan vintage
Top lenders financing MaidPro franchisees
Showing 3 of 33 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for MaidPro from SBA 7(a) FOIA data.
- Principal loss rate
- 5.3%
- Avg SBA guarantee
- 76%
- Avg interest rate
- 7.35%
- Avg chargeoff amount
- $151K
- Lender concentration
- 14.6%
- Job velocity
- 11.2 per $100K
- NAICS benchmark
- 16.8%
- NAICS 561720
- Jobs supported
- 952
Top SBA lendersTop lender holds 15% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 7 | $542K | 0.0% |
| 2 | United Midwest Savings Bank National Association | 3 | $425K | 100.0% |
| 3 | KeyBank National Association | 2 | $894K | 0.0% |
| 4 | Glacier Bank | 2 | $164K | 0.0% |
| 5 | Truist Bank | 2 | $130K | 0.0% |
| 6 | Seacoast National Bank | 2 | $515K | 100.0% |
| 7 | Stearns Bank National Association | 2 | $245K | 0.0% |
| 8 | Enterprise Bank & Trust | 2 | $490K | 0.0% |
| 9 | Banesco USA | 2 | $893K | N/A |
| 10 | The National Grand Bank of Marblehead | 1 | $80K | 0.0% |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| TXTexas | 7 | 0 | 0.0% |
| ILIllinois | 5 | 0 | -- |
| PAPennsylvania | 5 | 0 | 0.0% |
| MAMassachusetts | 4 | 0 | 0.0% |
| CACalifornia | 3 | 0 | 0.0% |
| KYKentucky | 3 | 0 | 0.0% |
| MIMichigan | 3 | 0 | 0.0% |
| NYNew York | 3 | 1 | 33.3% |
| FLFlorida | 2 | 0 | -- |
| RIRhode Island | 2 | 2 | 100.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
SBA loans charge off at 9.7% — 40% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
MaidPro presents moderate-to-cautious risk due to missing profitability disclosure, stagnant unit reporting, recent franchisee litigation, and gross-based royalty structure that obscures true franchisee economics.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
1) MaidPro v. La Lucha Inc. - arbitration for failure to pay amounts due and post-termination non-compete violation, settled June 2024. 2) In the Matter of MaidPro Franchise LLC (Maryland Securities Commissioner) - consent order for 2022 franchise sales violating deferral condition, $15,000 penalty paid.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Plante & Moran, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Consolidated financials of parent HS Group Holding Company, LLC and Subsidiaries (audited). Total revenue $49,009,571 = Recurring Revenue $46,645,188 + Franchise Fee Revenue $2,364,383. Members' equity Jan 1, 2024 restated to correct a misstatement (Emphasis of Matter, Note 9). Consolidated net loss $(13,009,103) includes $789,142 gain from discontinued operations.
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 69 / 100 verdict
- 01MEDNo average net income disclosed in Item 19 — impossible to verify actual franchisee profitability against $109,860-$158,650 investment
- 02MINORUnknown unit growth trajectory — 237 units reported but no growth metrics; potential stagnation or contraction masked
- 03HIGHRecent litigation (March 2024) involving non-compete enforcement suggests franchisor-franchisee conflict and potential post-termination difficulties
- 04MINOR6% royalty on gross (not net) sales creates cash flow pressure during slow periods and misalignment with franchisee profitability
- 05MEDHigh franchise fee ($45,000) relative to service-based model with uncertain payback period given missing profitability data
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 45,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1 year |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Boston, MA (AAA closest to principal office) |
| Jury trial waiver | Yes |
| Governing law | MA |
| Litigation count | 2 |
View Item 3 litigation summary
1) MaidPro v. La Lucha Inc. - arbitration for failure to pay amounts due and post-termination non-compete violation, settled June 2024. 2) In the Matter of MaidPro Franchise LLC (Maryland Securities Commissioner) - consent order for 2022 franchise sales violating deferral condition, $15,000 penalty paid.
Items 10, 11
Training & Operations
- Classroom training
- 182 hrs
- On-the-job training
- 14 hrs
- Training location
- Boston, MA (headquarters) or remote/virtual
- Ongoing training
- Required
- Time to open
- 4 mo
- From signing to launch
- Site selection
- Franchisee selects, subject to franchisor consent
- Franchisor financing
- Offered
- Item 10
- POS system
- MaidPro Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MaidPro Software
Item 20 · call current owners
Franchisee Contacts
224 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a MaidPro franchise?
The total investment to open a MaidPro franchise ranges from $110K – $159K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do MaidPro franchise owners earn?
According to Item 19 of the MaidPro FDD, the average gross sales per unit is $462K. The median is $398K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns MaidPro?
MaidPro is franchised by MaidPro Franchise, LLC. Its parent company is Threshold Brands, LLC. The ultimate parent named in the FDD is HS Group Holding Company, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the MaidPro FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the MaidPro FDD and qualifies whose outlets they describe.
What is MaidPro's franchise failure rate?
Based on SBA 7(a) loan data, MaidPro has a charge-off rate of 9.7% across 48 loans, meaning 9.7% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many MaidPro franchise locations are there?
As of their most recent FDD filing, MaidPro has 237 total units in the United States, including 237 franchised units and 0 company-owned units. 7 new units were opened in the latest reporting year.
Is MaidPro a good franchise to buy?
FranchiseVerdict rates MaidPro as a B-grade franchise with a verdict score of 69 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.