FranchiseVerdict
The Maids logo
FV-02671·STRONGExcellent100

The Maids

Cleaning - Commercial & JanitorialFranchising since 1980Website
Investment
$118K – $141K
59th pct Commercial & …
Avg revenue
$1.2M
47th pct Commercial & …
Royalty
6.9%
30th pct Commercial & …
Units
369
90th pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $118K – $141K including a $60K franchise fee, 6.9% ongoing royalty.
  • Average unit revenue of $1.2M/year (median $764K). Estimated payback in 0.6 years.
  • Rated STRONG with a risk score of 42/100. SBA loan default rate of 0.0% across 157 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
THE MAIDS INTERNATIONAL, LLC
Parent company
The Maids Holdings Inc.
Incorporated in
Nebraska
HQ
105 Decker Court, Suite 860, Irving, Texas 75062
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$18.3M
vs $19.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Maids unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,184,666
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $118K–$141K
Working capital
$
FDD reports $25K–$35K

Unlevered ROIC · per unit

75%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$120K
EBITDA margin
10.1%
Total invested
$159K
Payback
16 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 The Maids units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$734K

on $3.7M purchase

Total debt

$2.9M

SBA $1.8M + senior + seller note

Overview

About

Franchisees operate residential and commercial cleaning services under The Maids brand, managing a team of cleaners who perform house or office cleaning on recurring schedules. Day-to-day operations include scheduling, quality control, customer acquisition/retention, staff management, and pricing within brand guidelines.

CEO
Cathy Skula
Founded
1979
FDD year
2026
States available
41

Item 7 · what it costs

The Vitals

Total investment
$118K – $141K
All-in to open one unit
Liquid capital
$25K – $35K
Cash you must have on hand
Franchise fee
$60K
Royalty
6.9%
Weekly percentage of Gross Revenues · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.2%
vs 9–13% typical
Payback period
0.6 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$1.2M
Per unit, per year
Median gross sales
$764K
Item 19 type
Average Revenue and Net Income
Sample size
97 units
vs category median 32 · large
Range (low → high)
$53K$7.2M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank47th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank59th
Lower investment ranks lower (better)
Royalty rate rank30th
Lower royalty = lower percentile (better)
Unit count rank90th
vs Cleaning - Commercial & Janitorial peers
Risk score rank13th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
369
Opened
9
Last reporting year
Closed
11
Turnover rate
3.0%
Company-owned
31
Corporate units in the system
% franchised
92%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
-0.6%
Compounded over last 3 years
2024
338-5
Franchised units
2025
338
Franchised units
2026
340
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 25 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 25 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
157
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

42
Risk · 0-100
STRONG42 / 100

Moderate-to-high risk profile driven by undisclosed financial performance data, active multi-party litigation, opaque unit growth, and a payback period dependent entirely on unverified income claims.

Score breakdown · what drove the 42 / 100 rating

  1. 01MEDNo Item 19 (Financial Performance Representations) disclosed — cannot independently verify $220k avg net income claim
  2. 02MINORFour active lawsuits against franchisees for breach, non-compete, and trademark violations suggest enforcement issues or franchisee dissatisfaction
  3. 03MINORUnknown unit growth trajectory — 369 units may be stagnant or declining; no growth rate transparency
  4. 04MINORRoyalty structure (6.9% down to 3.9%) indicates potential margin compression for mature units
  5. 05MEDHigh initial investment ($117.7k–$141.2k) relative to disclosed average net income ($220k) yields modest 1.5–1.9 year payback with no buffer for underperformance

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated Market Area
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
4
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
1.5 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Texas

Item 11

Training & Operations

Classroom training
80 hrs
On-the-job training
20 hrs
POS system
TMConnect
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

94 numbers

Locked
(260) 230-••••
IN
(410) 847-••••
MD
(850) 460-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

The Maids · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above