The MaidsFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A The Maids franchise requires a total initial investment of $118K – $141K, including a $60K franchise fee and an ongoing 6.9% royalty[2]. Per the 2026 FDD, average unit revenue was $1.2M[2]. SBA 7(a) loans show a 5.2% charge-off rate across 58 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $118K – $141K
- 45th pct Cleaning & Ma…
- Avg gross sales
- $1.2M
- 38th pct Cleaning & Ma…
- Royalty
- 6.9%
- 27th pct Cleaning & Ma…
- Units
- 369
- 77th pct Cleaning & Ma…
- SBA default
- 5.2%
- system-wide median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = >15% above Cleaning & Maintenance avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 9.2x in gross revenue, well above the typical 1.5-2.5x range.
Franchising since 1980. Systems this mature have refined operations and brand recognition.
Franchised units fell from 340 to 338 over 3 years. Investigate why operators are leaving.
170% cash-on-cash return. Above the 20% threshold most investors target.
Bottom line
- Total investment $118K – $141K including a $60K franchise fee, 6.9% ongoing royalty.
- Average unit revenue of $1.2M/year (median $764K), with an estimated 170% cash-on-cash return.
- Verdict A (Top Quintile) with a risk score of 46/100. SBA loan charge-off rate of 5.2% across 58 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- THE MAIDS INTERNATIONAL, LLC
- Parent company
- The Maids Holdings Inc.
- Incorporated in
- NE
- HQ
- 105 Decker Court, Suite 860, Irving, Texas 75062
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
- Franchisor revenue
- $18.3M
- vs $19.7M prior year
Overview
About
Franchisees operate residential and commercial cleaning services under The Maids brand, managing a team of cleaners who perform house or office cleaning on recurring schedules. Day-to-day operations include scheduling, quality control, customer acquisition/retention, staff management, and pricing within brand guidelines.
- CEO
- Cathy Skula
- Headquarters
- TX
- Founded
- 1979
- FDD year
- 2026
- States available
- 41
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $60K | $60K |
| Working capital (3–6 mo) | $25K | $35K |
| Equipment, build-out, other | $33K | $47K |
| Total initial investment | $118K | $141K |
Source: The Maids 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$120K
10.1% margin
Unlevered ROIC
75%
EBITDA / total invested capital
Payback
16 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $118K – $141K
- Near category avg vs category
- Liquid capital req'd
- $25K – $35K
- Near category avg vs category
- Franchise fee
- $60K – $190K
- Near category avg vs category
- Royalty
- 6.9%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.2%
- vs 9–13% typical
- Payback period
- 0.6 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.9% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $0 |
| Transfer fee | $15K |
| Renewal fee | $4K |
| Total fee load | 9.2% of rev |
Financial Performance
- Avg gross sales
- $1.2M
- Per unit, per year
- Median gross sales
- $764K
- Avg net income
- $220K
- Cash-on-cash
- 170.2%
- Based on Net Income / investment midpoint
- Item 19 type
- net_income
- Sample size
- 97 units
- vs category median 31 · large
- Range (low → high)
- $53K→$7.2M
- Cohort dispersion (min → max)
- Transparency
- 10 / 5
- vs category median 4 / 5 · above
Compared against 204 Cleaning & Maintenance brands
Revenue is 9.2x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Cleaning & Maintenance averages
How The Maids Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 369
- Opened
- 9
- Last reporting year
- Closed
- 11
- Turnover rate
- 3.0%
- Company-owned
- 31
- Corporate units in the system
- % franchised
- 92%
- vs corporate-owned
- Net growth (yr3)
- +0.0%
- Net unit change last year
- 3-yr CAGR
- -0.6%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 4
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 41 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
41
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 58
- Loan volume
- $17.5M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 5.2%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 89.3%
- 5-yr charge-off
- 66.7%
- Loans approved 2021+
- Active lenders
- 31
- Defaults
- 3
Vintage analysis
The Maids charge-off rate by loan vintage
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into The Maids's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 15 states
- Startup risk premium and job creation velocity
- 18-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moderate-to-high risk profile driven by undisclosed financial performance data, active multi-party litigation, opaque unit growth, and a payback period dependent entirely on unverified income claims.
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 46 / 100 rating
- 01MEDNo Item 19 (Financial Performance Representations) disclosed — cannot independently verify $220k avg net income claim
- 02MINORFour active lawsuits against franchisees for breach, non-compete, and trademark violations suggest enforcement issues or franchisee dissatisfaction
- 03MINORUnknown unit growth trajectory — 369 units may be stagnant or declining; no growth rate transparency
- 04MINORRoyalty structure (6.9% down to 3.9%) indicates potential margin compression for mature units
- 05MEDHigh initial investment ($117.7k–$141.2k) relative to disclosed average net income ($220k) yields modest 1.5–1.9 year payback with no buffer for underperformance
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Designated Market Area |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 1.5 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 4 |
Items 10, 11
Training & Operations
- Classroom training
- 80 hrs
- On-the-job training
- 20 hrs
- POS system
- TMConnect
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: TMConnect
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The Maids · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a The Maids franchise?
The total investment to open a The Maids franchise ranges from $118K – $141K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do The Maids franchise owners earn?
According to Item 19 of the The Maids FDD, the average gross sales per unit is $1.2M. The median is $764K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is The Maids's franchise failure rate?
Based on SBA 7(a) loan data, The Maids has a charge-off rate of 5.2% across 58 loans, meaning 5.2% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many The Maids franchise locations are there?
As of their most recent FDD filing, The Maids has 369 total units in the United States, including 340 franchised units and 31 company-owned units. 9 new units were opened in the latest reporting year.
Is The Maids a good franchise to buy?
FranchiseVerdict rates The Maids as a A-grade franchise with a risk score of 46 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.