ecomaids Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
ecomaids is a residential cleaning franchise using eco-friendly, non-toxic products for recurring home cleaning. Franchisees run the local business, dispatching cleaning teams and managing scheduling, customers, and billing.
FranchiseVerdict summary · 2026
A ecomaids franchise requires a total initial investment of $121K – $136K, including a $90K franchise fee and an ongoing 8.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 9.5% charge-off rate across 21 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $121K – $136K
- 48th pct Cleaning & Ma…
- Avg gross sales
- N/A
- Outlet subset
- Royalty
- 8.0%
- 42nd pct Cleaning & Ma…
- Units
- 85
- 61st pct Cleaning & Ma…
- SBA charge-off
- 9.5%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $121K – $136K including a $90K franchise fee, 8.0% ongoing royalty.
- RETURNSItem 21 statements are the CONSOLIDATED audited financials of EM's parent and guarantor, LD Parent, Inc. and its subsidiaries (audited by BDO USA, LLP; report dated March 15, 2022). EM (the franchisor) does not have stand-alone audited statements; LD Parent guarantees EM's obligations. All figures are FY2021 in whole US dollars (statements presented in whole dollars, no scaling needed). Net revenues = operating revenues + initial franchise fees + interest/service charges/other income = $35,018,090 (yr1 2021) / $28,676,790 (yr2 2020). other_revenue = interest, service charges and other income ($987,206). net_income = consolidated net income $2,437,122 (net income attributable to LD Parent was $2,544,063, the difference being net loss attributable to non-controlling interest). Balance sheet reconciles: total assets $106,234,822 = total liabilities $71,536,826 + total stockholder's equity $34,697,996 (which includes $(499,732) non-controlling interest).
- RISKVerdict A (Strongest tier), verdict score 74/100 (higher is better). SBA loan charge-off rate of 9.5% across 21 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- FLAG7 units terminated last reporting year (8.2% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- ecomaids LLC
- Parent company
- LD Parent, Inc.
- Predecessor
- Thoughts Are Things Franchising, LLC
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Lindsay Dellasega
- Incorporated in
- DE
- HQ
- 142 State Route 34, Holmdel, New Jersey 07733
- Auditor
- BDO USA, LLP
- Audited financials
- Franchisor revenue
- $35.0M
- vs $28.7M prior year
Overview
About
- CEO
- Lindsay Dellasega
- Headquarters
- NJ
- Founded
- 2019
- FDD year
- 2024
- States available
- 15
Can you afford it, and what does the money buy?
Entry cost runs 59% below the typical cleaning & maintenance franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $90K | $90K |
| Working capital (3–6 mo) | $26K | $38K |
| Equipment, build-out, other | $5K | $8K |
| Total initial investment | $121K | $136K |
Source: ecomaids 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $121K – $136K
- Middle of category vs category
- Liquid capital req'd
- $26K – $38K
- Middle of category vs category
- Franchise fee
- $90K – $90K
- Bottom third — review vs category
- Royalty
- 8.0%
- percentage · typical 6–8%
- Ad fund
- 6.5%
- typical 3–5%
- Total fee load
- 16.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 6.5% of gross sales |
| Technology fee | $20 |
| Training fee | $2K |
| Transfer fee | $20K |
| Total fee load | 16.5% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
ecomaids did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one ecomaids unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
21%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Item 21 statements are the CONSOLIDATED audited financials of EM's parent and guarantor, LD Parent, Inc. and its subsidiaries (audited by BDO USA, LLP; report dated March 15, 2022). EM (the franchisor) does not have stand-alone audited statements; LD Parent guarantees EM's obligations. All figures are FY2021 in whole US dollars (statements presented in whole dollars, no scaling needed). Net revenues = operating revenues + initial franchise fees + interest/service charges/other income = $35,018,090 (yr1 2021) / $28,676,790 (yr2 2020). other_revenue = interest, service charges and other income ($987,206). net_income = consolidated net income $2,437,122 (net income attributable to LD Parent was $2,544,063, the difference being net loss attributable to non-controlling interest). Balance sheet reconciles: total assets $106,234,822 = total liabilities $71,536,826 + total stockholder's equity $34,697,996 (which includes $(499,732) non-controlling interest).
Reported for a subset of outlets rather than the whole system
- Item 19 type
- net revenues
- Sample size
- 19
- vs category median 32
- Reporting year
- 2022
- Fiscal year the figures cover
- Source filing
- FDD 2024
- Disclosed in the 2024 filing, covering 2022
- Transparency
- 0 / 10
- vs category median 4 / 10 · below
Compared against 192 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 16.5% — above the Cleaning & Maintenance average of 9.7%.
Disclosure
Item 19 reports net revenues rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 8300.0% CAGR over 3 years across 85 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance averages
How ecomaids Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 85
- Opened
- 41
- Last reporting year
- Closed
- 0
- Terminated
- 7
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 8.3%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 41
- Closed (3yr)
- 0
- Terminated (3yr)
- 7
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 18 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 21
- Loan volume
- $2.9M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 9.5%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 90.5%
- 5-yr charge-off
- 12.5%
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- 2
- Typical loan rate
- 6.8%
- avg rate to borrowers
- Franchised industry avg
- 15.4%
- brand beats franchise avg ↓
- Jobs supported
- 246
- 8.4 per loan
- Lender concentration
- 86%
- top lender's share
Borrower mix: 100% went to startups / new businesses, 0% to established operators
Franchise vs independent — in janitorial services, franchised businesses charge off at 15.4% vs 22.8% for independents — franchising is associated with 32% lower SBA default risk in this category.
Top lenders financing ecomaids franchisees
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into ecomaids's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 3 lenders with concentration factor
- Per-state charge-off rates across 10 states
- Startup risk premium and job creation velocity
- 5-year lending trend
Instant access. No subscription.
What could kill this investment?
SBA loans charge off at 9.5% — 41% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Rapidly contracting franchise system with non-transparent financials, high entry costs, and questionable franchisor stability makes this a high-risk investment requiring extensive validation.
Litigation (Item 3)
Two lawsuits by predecessor TATF against franchisees for breach of franchise agreements (royalty non-payment, non-compliance); both dismissed by stipulation without payments
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · BDO USA, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 74 / 100 verdict
- 01MINORUnit count collapsed 23.7% YoY (58 units) — indicates systemic franchisee failure or franchisor instability
- 02HIGHGoing concern status FALSE — potential financial distress at franchisor level affecting support
- 03MED58-unit system is micro-franchise with limited brand recognition and economies of scale
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 16.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 25,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1 year |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Within 10 miles of EM's principal office (Holmdel, New Jersey) |
| Jury trial waiver | Yes |
| Governing law | NJ |
| Litigation count | 2 |
View Item 3 litigation summary
Two lawsuits by predecessor TATF against franchisees for breach of franchise agreements (royalty non-payment, non-compliance); both dismissed by stipulation without payments
Items 10, 11
Training & Operations
- Classroom training
- 21 hrs
- On-the-job training
- 0 hrs
- Training location
- Portland, Oregon or Virtual
- Ongoing training
- Required
- Time to open
- 1 mo
- From signing to launch
- Site selection
- franchisee with EM approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Service Minder Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Service Minder Software
Item 20 · call current owners
Franchisee Contacts
54 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
ecomaids · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ecomaids franchise?
The total investment to open a ecomaids franchise ranges from $121K – $136K, with an initial franchise fee of $90K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ecomaids franchise owners earn?
ecomaids does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the ecomaids FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the ecomaids FDD and qualifies whose outlets they describe.
What is ecomaids's franchise failure rate?
Based on SBA 7(a) loan data, ecomaids has a charge-off rate of 9.5% across 21 loans, meaning 9.5% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many ecomaids franchise locations are there?
As of their most recent FDD filing, ecomaids has 85 total units in the United States, including 84 franchised units and 1 company-owned units. 41 new units were opened in the latest reporting year.
Is ecomaids a good franchise to buy?
FranchiseVerdict rates ecomaids as a A-grade franchise with a verdict score of 74 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.