ecomaidsFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A ecomaids franchise requires a total initial investment of $129K – $151K, including a $95K franchise fee and an ongoing 6.5% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 9.5% charge-off rate across 21 loans[1]. Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $129K – $151K
- 50th pct Cleaning & Ma…
- Avg gross sales
- N/A
- 56th pct Cleaning & Ma…
- Royalty
- 6.5%
- 25th pct Cleaning & Ma…
- Units
- 58
- 48th pct Cleaning & Ma…
- SBA default
- 9.5%
- system-wide median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = >15% above Cleaning & Maintenance avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 83 to 58 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $129K – $151K including a $95K franchise fee, 6.5% ongoing royalty.
- Item 19 discloses "Historical services and revenue per customer" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict F (Bottom Quintile) with a risk score of 95/100. SBA loan charge-off rate of 9.5% across 21 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System contracting at -30.1% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- ecomaids LLC
- Parent company
- LD Parent, Inc.
- Incorporated in
- DE
- HQ
- 142 State Route 34, Holmdel, New Jersey 07733
- Auditor
- BDO USA, P.C.
- Audited financials
- Franchisor revenue
- $38.6M
- vs $41.0M prior year
Overview
About
Franchisees operate eco-friendly residential and commercial cleaning services, managing customer acquisition, scheduling cleaning teams, and overseeing service delivery using sustainable products. Day-to-day operations involve dispatching cleaners, managing customer relationships, handling billing/collections, and maintaining green-certified cleaning standards.
- CEO
- Rachel Southard
- Headquarters
- NJ
- Founded
- 2012
- FDD year
- 2024
- States available
- 15
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $95K | $95K |
| Working capital (3–6 mo) | $26K | $38K |
| Equipment, build-out, other | $8K | $18K |
| Total initial investment | $129K | $151K |
Source: ecomaids 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $129K – $151K
- Near category avg vs category
- Liquid capital req'd
- $26K – $38K
- Near category avg vs category
- Franchise fee
- $95K – $95K
- Below avg, review vs category
- Royalty
- 6.5%
- Gross Sales · typical 6–8%
- Ad fund
- Greater of $43,000 or 10% of Net Revenues
- Total fee load
- 16.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.5% of gross sales |
| Transfer fee | $50 |
| Total fee load | 16.5% of rev |
Financial Performance
This brand's FDD disclosed "Historical services and revenue per customer" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Cleaning & Maintenance averages
How ecomaids Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 58
- Opened
- 5
- Last reporting year
- Closed
- 23
- Turnover rate
- 39.7%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -23.7%
- Net unit change last year
- 3-yr CAGR
- -30.1%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 23 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
A system losing more than 10% of its units year-over-year is a red flag. Check whether closures are concentrated in specific regions.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 21
- Loan volume
- $2.9M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 9.5%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 80.0%
- 5-yr charge-off
- 12.5%
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- 2
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into ecomaids's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 3 lenders with concentration factor
- Per-state charge-off rates across 10 states
- Startup risk premium and job creation velocity
- 5-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Rapidly contracting franchise system with non-transparent financials, high entry costs, and questionable franchisor stability makes this a high-risk investment requiring extensive validation.
Audited financials (Item 21)
Yes · BDO USA, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 95 / 100 rating
- 01MINORUnit count collapsed 23.7% YoY (58 units) — indicates systemic franchisee failure or franchisor instability
- 02MINORNo Item 19 (average revenue/income disclosure) — impossible to validate ROI or unit economics
- 03MINORHigh franchise fee ($94,950) relative to total investment ceiling ($150,949) creates poor margin for working capital
- 04MED6.5% royalty on undisclosed revenues — franchisees cannot assess profitability before signing
- 05HIGHGoing concern status FALSE — potential financial distress at franchisor level affecting support
- 06MED58-unit system is micro-franchise with limited brand recognition and economies of scale
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Geographic |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1.5 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | New Jersey |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 21 hrs
- On-the-job training
- 26 hrs
- POS system
- Service Minder Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Service Minder Software
Item 20 · call current owners
Franchisee Contacts
62 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
ecomaids · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ecomaids franchise?
The total investment to open a ecomaids franchise ranges from $129K – $151K, with an initial franchise fee of $95K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ecomaids franchise owners earn?
ecomaids does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is ecomaids's franchise failure rate?
Based on SBA 7(a) loan data, ecomaids has a charge-off rate of 9.5% across 21 loans, meaning 9.5% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many ecomaids franchise locations are there?
As of their most recent FDD filing, ecomaids has 58 total units in the United States, including 83 franchised units and 0 company-owned units. 5 new units were opened in the latest reporting year.
Is ecomaids a good franchise to buy?
FranchiseVerdict rates ecomaids as a F-grade franchise with a risk score of 95 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.