FranchiseVerdict
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FV-00830·MODERATEExcellent81

ecomaids

Cleaning - Commercial & JanitorialFranchising since 2012Website
Investment
$129K – $151K
64th pct Commercial & …
Avg revenue
65th pct Commercial & …
Royalty
6.5%
28th pct Commercial & …
Units
58
53rd pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $129K – $151K including a $95K franchise fee, 6.5% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 63/100. SBA loan default rate of 0.0% across 44 loans (below the industry average).
  • System contracting at -30.1% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
ecomaids LLC
Parent company
LD Parent, Inc.
Incorporated in
Delaware
HQ
142 State Route 34, Holmdel, New Jersey 07733
Auditor
BDO USA, P.C.
Audited financials
Franchisor revenue
$38.6M
vs $41.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one ecomaids unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $129K–$151K
Working capital
$
FDD reports $26K–$38K

Unlevered ROIC · per unit

41%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$71K
EBITDA margin
9.5%
Total invested
$172K
Payback
29 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate eco-friendly residential and commercial cleaning services, managing customer acquisition, scheduling cleaning teams, and overseeing service delivery using sustainable products. Day-to-day operations involve dispatching cleaners, managing customer relationships, handling billing/collections, and maintaining green-certified cleaning standards.

CEO
Rachel Southard
Founded
2012
FDD year
2024
States available
15

Item 7 · what it costs

The Vitals

Total investment
$129K – $151K
All-in to open one unit
Liquid capital
$26K – $38K
Cash you must have on hand
Franchise fee
$95K
Royalty
6.5%
Gross Sales · typical 6–8%
Ad fund
Greater of $43,000 or 10% of Net Revenues
Total fee load
16.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
58
Opened
5
Last reporting year
Closed
23
Turnover rate
39.7%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-23.7%
Net unit change last year
3-yr CAGR
-30.1%
Compounded over last 3 years
2022
58-18
Franchised units
2023
76
Franchised units
2024
83
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 23 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 23 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
44
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Rapidly contracting franchise system with non-transparent financials, high entry costs, and questionable franchisor stability makes this a high-risk investment requiring extensive validation.

Score breakdown · what drove the 63 / 100 rating

  1. 01MINORUnit count collapsed 23.7% YoY (58 units) — indicates systemic franchisee failure or franchisor instability
  2. 02MINORNo Item 19 (average revenue/income disclosure) — impossible to validate ROI or unit economics
  3. 03MINORHigh franchise fee ($94,950) relative to total investment ceiling ($150,949) creates poor margin for working capital
  4. 04MED6.5% royalty on undisclosed revenues — franchisees cannot assess profitability before signing
  5. 05HIGHGoing concern status FALSE — potential financial distress at franchisor level affecting support
  6. 06MED58-unit system is micro-franchise with limited brand recognition and economies of scale

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1.5 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
21 hrs
On-the-job training
26 hrs
POS system
Service Minder Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

62 numbers

Locked
(808) 586-••••
HI
(919) 664-••••
WA
(605) 773-••••
SD

One-time purchase · CSV download · Validation questions included

FDD download

ecomaids · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above