ecomaids Franchise Cost, Revenue & Review 2026
- Investment
- $121K – $136K
- Disclosed sales
- $211K
- gross sales, not profit
- SBA charge-off
- 20.0%
- on 21 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
ecomaids is a residential cleaning franchise using eco-friendly, non-toxic products for recurring home cleaning. Franchisees run the local business, dispatching cleaning teams and managing scheduling, customers, and billing.
FranchiseVerdict summary · 2026
A ecomaids franchise requires a total initial investment of $121K – $136K, including a $90K franchise fee and an ongoing 8.0% royalty[2]. Per the 2022 FDD, average revenue per franchisee was $211K. This franchisor reports Item 19 per franchisee rather than per outlet, so the figure is not comparable with per-outlet averages[2]. SBA 7(a) loans show a 20.0% charge-off rate across 21 loans[1]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: 2022 filing · Data extracted: · Last cited check: · Staleness risk: high - figures are from a filing two or more years old
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored6 of 6 headline figures on this page cite a page of the filing.
Overview
- Investment
- $121K – $136K
- 48th pct Cleaning & Ma…
- Avg gross sales
- $211K
- Per franchisee, not per outletOutlet subsetNet sales
- Royalty
- 8.0%
- 56th pct Cleaning & Ma…
- Units
- 85
- 61st pct Cleaning & Ma…
- SBA charge-off
- 20.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $121K – $136K including a $90K franchise fee, 8.0% ongoing royalty.
- RETURNSAverage revenue per franchisee of $211K/year (reported for a subset of outlets rather than the whole system). Averaged per franchisee, not per outlet - not comparable with per-outlet figures.
- RISKVerdict B (Above average), verdict score 54/100 (higher is better). SBA loan charge-off rate of 20.0% across 21 loans (above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHPositive: net +34 franchised outlets in the latest year (41 opened, 7 closed); 7 signed but not yet open (Item 20).
- FLAG7 units terminated last reporting year (8.2% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- ecomaids LLC
- Parent company
- LD Parent, Inc.
- FDD Item 1, page 9 of the 2022 FDD
- Predecessor
- Thoughts Are Things Franchising, LLC
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Lindsay Dellasega
- Incorporated in
- DE
- HQ
- 142 State Route 34, Holmdel, New Jersey 07733
- Auditor
- BDO USA, LLP
- Audited financials
- Franchisor revenue
- $35.0M
- vs $28.7M prior year
Same owner · FDD Item 1, page 9
3 other brands on this site name LD Parent, Inc. as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2022 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Lindsay Dellasega
- Headquarters
- NJ
- Founded
- 2019
- FDD year
- 2022
- States available
- 15
Can you afford it, and what does the money buy?
Entry cost runs 24% below the typical cleaning & maintenance franchise.
Source: FDD 2022 · Items 5–7
FDD Item 7 · 2022 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $90K | $90K |
| Working capital (3–6 mo) | $26K | $38K |
| Equipment, build-out, other | $5K | $8K |
| Total initial investment | $121K | $136K |
Source: ecomaids 2022 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $121K – $136K
- Middle of category vs category
- Liquid capital req'd
- $26K – $38K
- Middle of category vs category
- Franchise fee
- $90K – $90K
- Bottom third — review vs category
- Royalty
- 8.0%
- typical 6–8%
- Ad fund
- 6.5%
- typical 3–5%
- Total fee load
- 16.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of net sales |
| Marketing / ad fund | 6.5% of net sales |
| Technology fee | $20 |
| Training fee | $2K |
| Transfer fee | $20K |
| Total fee load | 16.5% of rev |
At 16.5% total fee load, roughly $35K per year per franchisee goes to the franchisor before you pay a single operating expense.
What do units actually make?
Average unit sales run 61% below the cleaning & maintenance norm.
Averaged per franchisee, not per outlet - not comparable with per-outlet figures
Reported for a subset of outlets rather than the whole system
Reported as net sales, not gross sales
Source: FDD 2022 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for ecomaids until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$161K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one ecomaids unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2022 FDD
Financial Performance
Averaged per franchisee, not per outlet - not comparable with per-outlet figures
Reported for a subset of outlets rather than the whole system
Reported as net sales, not gross sales
- Avg gross sales
- $211K
- Per franchisee, per year — not per outlet
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- net sales
- Sample size
- 19 franchisees
- vs category median 32
- Reporting year
- 2021
- Fiscal year the figures cover
- Source filing
- FDD 2022
- Disclosed in the 2022 filing, covering 2021
Compared against 191 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
The average franchisee generates $211K/year in gross sales. Reported for a subset of outlets rather than the whole system.
Fee burden
Total ongoing fee load of 16.5% — above the Cleaning & Maintenance median of 8.3%.
Disclosure
Transparency score 0/10 — minimal disclosure beyond the required average. Hard to judge the distribution of outcomes across units.
Operator retention
System expanding at 8300.0% CAGR over 3 years across 85 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance medians
How ecomaids Compares
Per franchisee, not per outlet - the category median is per-outlet only, so no comparison is shown
Category median of published Cleaning & Maintenance brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2022 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 85
- Opened
- 41
- Last reporting year
- Closed
- 7
- Terminated
- 7
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 8.2%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 7
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 7
- 0.08 per open outlet · Item 20 Table 5
- Projected new
- 30
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 18 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
51 current owners across 21 states.
- TX 11
- FL 8
- CA 5
- GA 4
- NC 3
- OH 3
- PA 2
- VA 2
- IL 1
- IN 1
- LA 1
- MN 1
- +9 more states
Counts only, from the list the franchisor prints in Item 20; 3 entries carry no state. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 21
- Loan volume
- $2.9M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 20.0%
- on 21 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 80.0%
- 5-yr charge-off
- 12.5%
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- 2
- Typical loan rate
- 6.8%
- avg rate to borrowers
- Franchised industry avg
- 15.4%
- brand above franchise avg ↑
- Jobs supported
- 246
- 8.4 per loan
- Lender concentration
- 86%
- top lender's share
Borrower mix: 100% went to startups / new businesses, 0% to established operators
Franchise vs independent — in janitorial services, franchised businesses charge off at 15.4% vs 22.8% for independents — franchising is associated with 32% lower SBA default risk in this category.
Top lenders financing ecomaids franchisees
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for ecomaids from SBA 7(a) FOIA data.
- Principal loss rate
- 4.4%
- Avg SBA guarantee
- 82%
- Avg interest rate
- 6.77%
- Avg chargeoff amount
- $65K
- Lender concentration
- 85.7%
- Job velocity
- 8.4 per $100K
- NAICS benchmark
- 16.8%
- NAICS 561720
- Jobs supported
- 246
Top SBA lendersTop lender holds 86% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | United Midwest Savings Bank National Association | 18 | $2.6M | 25.0% |
| 2 | The Huntington National Bank | 2 | $280K | 0.0% |
| 3 | Manufacturers and Traders Trust Company | 1 | $25K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| NCNorth Carolina | 5 | 0 | 0.0% |
| FLFlorida | 3 | 0 | -- |
| TXTexas | 3 | 0 | -- |
| CACalifornia | 2 | 1 | 50.0% |
| GAGeorgia | 2 | 0 | 0.0% |
| NJNew Jersey | 2 | 0 | 0.0% |
| INIndiana | 1 | 0 | -- |
| NYNew York | 1 | 0 | 0.0% |
| VAVirginia | 1 | 0 | 0.0% |
| WIWisconsin | 1 | 1 | 100.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
A 20.0% charge-off rate means roughly 1 in 5 franchisees failed to repay their SBA loan. Investigate what changed.
What could kill this investment?
SBA loans charge off at 20.0% — 25% above the 16.0% national norm, i.e. higher lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Rapidly contracting franchise system with non-transparent financials, high entry costs, and questionable franchisor stability makes this a high-risk investment requiring extensive validation.
Litigation (Item 3)
Subject: the franchisor is a named party (plaintiff).
Two lawsuits by predecessor TATF against franchisees for breach of franchise agreements (royalty non-payment, non-compliance); both dismissed by stipulation without payments
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · BDO USA, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Item 21 statements are the CONSOLIDATED audited financials of EM's parent and guarantor, LD Parent, Inc. and its subsidiaries (audited by BDO USA, LLP; report dated March 15, 2022). EM (the franchisor) does not have stand-alone audited statements; LD Parent guarantees EM's obligations. All figures are FY2021 in whole US dollars (statements presented in whole dollars, no scaling needed). Net revenues = operating revenues + initial franchise fees + interest/service charges/other income = $35,018,090 (yr1 2021) / $28,676,790 (yr2 2020). Other revenue is interest, service charges and other income ($987,206). Net income is consolidated net income $2,437,122 (net income attributable to LD Parent was $2,544,063, the difference being net loss attributable to non-controlling interest). Balance sheet reconciles: total assets $106,234,822 = total liabilities $71,536,826 + total stockholder's equity $34,697,996 (which includes $(499,732) non-controlling interest).
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 54 / 100 verdict
- 01MINORUnit count collapsed 23.7% YoY (58 units) — indicates systemic franchisee failure or franchisor instability
- 02MED58-unit system is micro-franchise with limited brand recognition and economies of scale
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 16.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2022 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 25,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1 year |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Within 10 miles of EM's principal office (Holmdel, New Jersey) |
| Jury trial waiver | Yes |
| Governing law | NJ |
| Litigation count | 2 |
View Item 3 litigation summary
Two lawsuits by predecessor TATF against franchisees for breach of franchise agreements (royalty non-payment, non-compliance); both dismissed by stipulation without payments
Items 10, 11
Training & Operations
- Classroom training
- 21 hrs
- On-the-job training
- 0 hrs
- Training location
- Portland, Oregon or Virtual
- Ongoing training
- Required
- Time to open
- 1 mo
- From signing to launch
- Site selection
- franchisee with EM approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Service Minder Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Service Minder Software
Item 20 · call current owners
Franchisee Contacts
54 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ecomaids franchise?
The total investment to open a ecomaids franchise ranges from $121K – $136K, with an initial franchise fee of $90K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ecomaids franchise owners earn?
According to Item 19 of the ecomaids FDD, the average gross sales per unit is $211K. Important context: Averaged per franchisee, not per outlet - not comparable with per-outlet figures; Reported for a subset of outlets rather than the whole system; Reported as net sales, not gross sales. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns ecomaids?
ecomaids is franchised by ecomaids LLC. Its parent company is LD Parent, Inc.. Source: FDD Item 1, 2022 filing.
What is Item 19 in the ecomaids FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the ecomaids FDD and qualifies whose outlets they describe.
What is ecomaids's franchise failure rate?
Based on SBA 7(a) loan data, ecomaids has a charge-off rate of 20.0% across 21 loans, meaning 20.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many ecomaids franchise locations are there?
As of their most recent FDD filing, ecomaids has 85 total units in the United States, including 84 franchised units and 1 company-owned units. 41 new units were opened in the latest reporting year.
Is ecomaids a good franchise to buy?
FranchiseVerdict rates ecomaids as a B-grade franchise with a verdict score of 54 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent ecomaids, you can request corrections or provide updated information.
Other Cleaning & Maintenance franchises
Compare similar franchise opportunities in the Cleaning & Maintenance category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.