FranchiseVerdict
Urban Wok logo
FV-02860·MODERATEExcellent86

Urban Wok

Food & Beverage - Full ServiceFranchising since 2021Website
Investment
$335K – $682K
42nd pct Full Service
Avg revenue
$698K
9th pct Full Service
Royalty
7.0%
87th pct Full Service
Units
8
36th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $335K – $682K including a $40K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $698K/year.
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 8 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
URBAN WOK GLOBAL FUSION, LLC
Parent company
Urban Wok, LLC
Incorporated in
Minnesota
HQ
209 4th Street East, Saint Paul, Minnesota 55101
Auditor
REESE CPA LLC
Audited financials
Franchisor revenue
$63K
vs $124K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Urban Wok unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $698,264
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $335K–$682K
Working capital
$
FDD reports $50K–$70K

Unlevered ROIC · per unit

18%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$105K
EBITDA margin
15.0%
Total invested
$568K
Payback
65 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Urban Wok units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.1M

on $5.6M purchase

Total debt

$4.5M

SBA $2.8M + senior + seller note

Overview

About

Urban Wok franchisees operate fast-casual Asian noodle and wok-based restaurants, managing daily kitchen operations, front-of-house service, inventory control, and staff scheduling. Franchisees oversee food preparation quality, customer service delivery, and local marketing while adhering to Urban Wok's proprietary recipes and operational standards.

CEO
Mark Toth
Founded
2021
FDD year
2024
States available
3

Item 7 · what it costs

The Vitals

Total investment
$335K – $682K
All-in to open one unit
Liquid capital
$50K – $70K
Cash you must have on hand
Franchise fee
$40K
Royalty
7.0%
Gross Revenue · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$698K
Per unit, per year
Median gross sales
Item 19 type
Historical performance of affiliate-owned outlet
Sample size
1 units
vs category median 15 · small
Range (low → high)
$627K$779K
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank9th
vs Food & Beverage - Full Service peers
Investment cost rank42th
Lower investment ranks lower (better)
Royalty rate rank87th
Lower royalty = lower percentile (better)
Unit count rank36th
vs Food & Beverage - Full Service peers
Risk score rank62th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
8
Opened
3
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
88%
vs corporate-owned
Net growth (yr3)
+40.0%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2022
7+2
Franchised units
2023
5
Franchised units
2024
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
8
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Urban Wok presents meaningful risk due to undisclosed profitability data, questionable corporate health (Going Concern status), and an unproven micro-franchise system with only 8 units attempting aggressive growth.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINORNo Item 19 (Net Income) disclosure - cannot validate profit claims against $698K avg revenue
  2. 02HIGHGoing Concern status is FALSE - suggests corporate financial instability or restructuring risk
  3. 03MINOROnly 8 units system-wide - extremely small franchise network limits support infrastructure and brand leverage
  4. 04MEDHigh royalty burden (7%) combined with non-disclosed net income makes profitability unclear at unit level
  5. 05MINORAggressive growth target (40% YoY) on tiny base suggests unproven scalability or recruitment-focused model
  6. 06MINORWide investment range ($334.5K-$682K spread) indicates inconsistent unit economics or build-out variability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes / Radius / Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Minnesota

Item 11

Training & Operations

Classroom training
112 hrs
On-the-job training
112 hrs
POS system
Toast POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

20 numbers

Locked
(503) 378-••••
OR
(701) 328-••••
ND
(317) 232-••••
IN

One-time purchase · CSV download · Validation questions included

FDD download

Urban Wok · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above