FranchiseVerdict
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FV-01366·MODERATEExcellent81

Jovie

OtherFranchising since 2005Website
Investment
$124K – $193K
44th pct Other
Avg revenue
50th pct Other
Royalty
5.0%
6th pct Other
Units
182
84th pct Other
SBA default

Bottom line

  • Total investment $124K – $193K including a $50K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100.
  • System contracting at -6.8% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Jovie Inc.
Parent company
Bright Horizons Family Solutions Inc.
Incorporated in
Minnesota
HQ
11030 Circle Point Road, Suite 300, Westminster, CO 80020
Auditor
BGM CPA LLC
Audited financials
Franchisor revenue
$11.4M
vs $12.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Jovie unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $124K–$193K
Working capital
$
FDD reports $40K–$60K

Unlevered ROIC · per unit

57%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$120K
EBITDA margin
16.0%
Total invested
$209K
Payback
21 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Jovie franchisees operate a specialty retail or service-based business (specific model unclear from data provided). Day-to-day operations likely involve customer acquisition, service/product delivery, inventory management, and local marketing while paying 5% of gross revenues to corporate despite undisclosed average unit economics.

CEO
Stuart Dupuy
Founded
2005
FDD year
2025
States available
30

Item 7 · what it costs

The Vitals

Total investment
$124K – $193K
All-in to open one unit
Liquid capital
$40K – $60K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Percentage of Gross Revenues · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
182
Opened
5
Last reporting year
Closed
8
Turnover rate
4.4%
Company-owned
17
Corporate units in the system
% franchised
91%
vs corporate-owned
Net growth (yr3)
-1.8%
Net unit change last year
3-yr CAGR
-6.8%
Compounded over last 3 years
2023
165-3
Franchised units
2024
168
Franchised units
2025
177
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Jovie presents meaningful risk due to shrinking unit count, complete lack of financial transparency (no Item 19), and significant capital requirement with unclear ROI potential.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINORUnit count declining 1.8% YoY indicates system contraction and potential market saturation or franchisee dissatisfaction
  2. 02MINORNo Item 19 (average unit volumes) disclosure means no transparency on actual franchisee profitability—critical red flag for ROI assessment
  3. 03MEDHigh initial investment ($124K-$193K) combined with 5% royalty burden without disclosed revenue benchmarks creates uncertainty on payback period
  4. 04MED10-year term length locks franchisees into long commitment with limited exit flexibility in a declining system
  5. 05MINORFranchise fee of $49,999 is substantial relative to total investment and raises questions about support quality

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Not allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Colorado

Item 11

Training & Operations

Classroom training
28 hrs
On-the-job training
90 hrs
POS system
MyJovie
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

33 numbers

Locked
(781) 290-••••
MA
(847) 305-••••
IL
(253) 251-••••
WA

One-time purchase · CSV download · Validation questions included

FDD download

Jovie · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above