Home Care Advocacy NetworkFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A HOME CARE ADVOCACY NETWORK franchise requires a total initial investment of $145K – $187K, including a $55K franchise fee and an ongoing 7.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $145K – $187K
- 80th pct Senior Care
- Avg gross sales
- N/A
- 77th pct Senior Care
- Royalty
- 7.0%
- 51st pct Senior Care
- Units
- 10
- 36th pct Senior Care
- SBA default
- N/A
Quick verdict · Senior Care · color = vs category peers
Green = >15% above Senior Care avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $145K – $187K including a $55K franchise fee, 7.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict B (Above Average) with a risk score of 55/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- HomeCare Advocacy Network Inc.
- Incorporated in
- DE
- HQ
- 440 Regency Pkwy Dr, #222, Omaha, NE 68114
- Auditor
- GTL, LLP
- Audited financials
- Franchisor revenue
- $102K
- vs $369K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2024
- Status as of 2024; may have been resolved in a later filing we don't yet have.
Independent franchisee associations
- Franchise Advisory Council (FAC)
- Independent Franchisee Association
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Overview
About
HOME CARE ADVOCACY NETWORK franchisees operate home care agencies that coordinate and manage in-home healthcare, personal care, and support services for elderly and disabled clients. Day-to-day operations include client intake/assessment, caregiver hiring/training/scheduling, compliance with healthcare regulations, billing insurance/clients, and quality assurance. Revenue is generated through billable hours charged to clients, insurance plans, or government programs (Medicare/Medicaid).
- CEO
- Mark Goetz
- Headquarters
- NE
- Founded
- 2020
- FDD year
- 2024
- States available
- 6
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $55K | $55K |
| Working capital (3–6 mo) | $30K | $40K |
| Equipment, build-out, other | $60K | $92K |
| Total initial investment | $145K | $187K |
Source: HOME CARE ADVOCACY NETWORK 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $145K – $187K
- Below avg, review vs category
- Liquid capital req'd
- $30K – $40K
- Near category avg vs category
- Franchise fee
- $55K – $55K
- Near category avg vs category
- Royalty
- 7.0%
- Gross Billings · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Transfer fee | $28K |
| Renewal fee | $28K |
| Total fee load | 9.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Senior Care averages
How Home Care Advocacy Network Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 10
- Opened
- 2
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +25.0%
- Net unit change last year
3-year detail · Item 20
- Opened (3yr)
- 2
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 29 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage home care franchise with minimal operational transparency, unproven unit economics, and a tiny franchisee network that makes due diligence validation extremely difficult.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $55,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · GTL, LLP⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 55 / 100 rating
- 01MINORNo average revenue or net income disclosure (Item 19) — impossible to validate ROI claims or profitability benchmarks
- 02MINOROnly 10 units system-wide with 25% YoY growth shows early-stage/unproven model scaling ability
- 03MINORHigh initial investment ($144,650–$186,500) relative to system size raises sustainability concerns if franchisees underperform
- 04MINOR7% royalty on gross billings (not net profit) means franchisees pay during unprofitable months
- 05MEDExtremely limited franchisee pool (10 units) reduces validation sample size and may indicate recruitment/retention challenges
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Zip Codes |
| Protected territory | Yes |
| Territory population | 20,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1.5 years |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Nebraska |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 40 hrs
- Training location
- On-site and corporate
- Site selection
- franchisee
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
33 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
HOME CARE ADVOCACY NETWORK · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a HOME CARE ADVOCACY NETWORK franchise?
The total investment to open a HOME CARE ADVOCACY NETWORK franchise ranges from $145K – $187K, with an initial franchise fee of $55K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do HOME CARE ADVOCACY NETWORK franchise owners earn?
HOME CARE ADVOCACY NETWORK does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is HOME CARE ADVOCACY NETWORK's franchise failure rate?
SBA 7(a) loan charge-off data is not available for HOME CARE ADVOCACY NETWORK (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many HOME CARE ADVOCACY NETWORK franchise locations are there?
As of their most recent FDD filing, HOME CARE ADVOCACY NETWORK has 10 total units in the United States, including 1 franchised units and 0 company-owned units. 2 new units were opened in the latest reporting year.
Is HOME CARE ADVOCACY NETWORK a good franchise to buy?
FranchiseVerdict rates HOME CARE ADVOCACY NETWORK as a B-grade franchise with a risk score of 55 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.