HomeWell Care ServicesFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A HomeWell Care Services franchise requires a total initial investment of $54K – $234K, including a $50K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $2.2M[2]. SBA 7(a) loans show a 0.0% charge-off rate across 31 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $54K – $234K
- 9th pct Senior Care
- Avg gross sales
- $2.2M
- 62nd pct Senior Care
- Royalty
- 5.0%
- 7th pct Senior Care
- Units
- 179
- 74th pct Senior Care
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Senior Care · color = vs category peers
Green = >15% above Senior Care avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 15.2x in gross revenue, well above the typical 1.5-2.5x range.
Only 0.0% of 31 SBA loans charged off, well below the 16% franchise average.
The system grew 23% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $54K – $234K including a $50K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $2.2M/year.
- Verdict A (Top Quintile) with a risk score of 38/100. SBA loan charge-off rate of 0.0% across 31 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System growing at 45.5% CAGR over 3 years with 179 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- HomeWell Franchising Inc.
- Parent company
- Haase Holdings, LLC
- Ultimate parent
- MPP HW Holdings, LLC
- CEO title
- Chief Executive Officer
- Crystal Franz
- Incorporated in
- TX
- HQ
- 812 Sheppard Road, Burkburnett, TX 76354
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
- Franchisor revenue
- $4.7M
- vs $6.2M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- HomeWell Franchising of Canada
Other brands the franchisor or its parent operates (Item 1).
Overview
About
HomeWell Care Services franchisees operate in-home care businesses, recruiting and managing caregiver staff to provide non-medical personal care, companionship, and assistance with activities of daily living to elderly and disabled clients. Franchisees handle local marketing, client acquisition, caregiver hiring/training, scheduling, billing, and customer service within their assigned service area. Operations are labor-intensive with recurring revenue from private-pay and insurance clients.
- CEO
- Crystal Franz
- Headquarters
- TX
- Founded
- 2002
- FDD year
- 2025
- States available
- 33
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $10K | $33K |
| Equipment, build-out, other | $0 | $151K |
| Total initial investment | $54K | $234K |
Source: HomeWell Care Services 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$396K
18.0% margin
Unlevered ROIC
239%
EBITDA / total invested capital
Payback
5 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $54K – $234K
- Better than avg vs category
- Liquid capital req'd
- $10K – $33K
- Better than avg vs category
- Franchise fee
- $50K
- Better than avg vs category
- Royalty
- 5.0%
- Gross Revenues · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Training fee | $5K |
| Transfer fee | $15K |
| Renewal fee | $2K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $2.2M
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- gross_sales
- Sample size
- 64 units
- vs category median 22 · large
- Range (low → high)
- $94K→$22.5M
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 3 / 5
- vs category median 4 / 5 · below
Compared against 70 Senior Care brands
Revenue is 15.2x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Senior Care averages
How HomeWell Care Services Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 179
- Opened
- 39
- Last reporting year
- Closed
- 5
- Turnover rate
- 2.8%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +23.4%
- Net unit change last year
- 3-yr CAGR
- +45.5%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 34
- Closed (3yr)
- 1
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
- Transfer rate
- 25.0%
- Owners selling to other franchisees
- Ceased ops
- 25.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 31 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 31
- Loan volume
- $4.8M
- Median loan
- $156K
- average
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 9
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
With a 0.0% charge-off rate across 31 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
HomeWell Care Services presents moderate-to-high risk due to recent regulatory enforcement, prior litigation over misrepresentation, lack of profitability transparency, unprotected territories, and gross-revenue royalty structure—growth metrics mask underlying franchisee financial performance questions.
Litigation (Item 3)
2 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $7
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 38 / 100 rating
- 01MINOR2024 California regulatory Consent Order regarding misrepresentation of financial performance and registration compliance—active regulatory scrutiny
- 02MINOR2020-2021 arbitration loss with damages award signals contract enforcement issues and prior misrepresentation claims with area representatives
- 03MEDNo Item 19 (Average Unit Volume) disclosed despite $2.19M average revenue—lack of transparency on franchisee profitability metrics
- 04MINORUnprotected territory creates direct competition risk from other HomeWell franchisees and company-owned locations in same market
- 05MINOR5% royalty on gross (not net) revenues means franchisees pay royalties even during unprofitable periods
- 06MINORStrong YoY growth (23.4%) may reflect aggressive recruitment rather than franchisee success—unit growth without profitability disclosure is concerning
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Zip Codes |
| Protected territory | No |
| Territory population | 30,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Wichita County, Texas |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 2 |
View Item 3 litigation summary
2 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 38 hrs
- On-the-job training
- 72 hrs
- Training location
- Virtual and Your Office
- Ongoing training
- Required
- Field support
- 72 hrs/yr
- On-site visits per year
- POS system
- WellSky Personal Care
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: WellSky Personal Care
Item 20 · call current owners
Franchisee Contacts
102 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
HomeWell Care Services · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a HomeWell Care Services franchise?
The total investment to open a HomeWell Care Services franchise ranges from $54K – $234K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do HomeWell Care Services franchise owners earn?
According to Item 19 of the HomeWell Care Services FDD, the average gross sales per unit is $2.2M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is HomeWell Care Services's franchise failure rate?
Based on SBA 7(a) loan data, HomeWell Care Services has a charge-off rate of 0.0% across 31 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many HomeWell Care Services franchise locations are there?
As of their most recent FDD filing, HomeWell Care Services has 179 total units in the United States, including 123 franchised units and 0 company-owned units. 39 new units were opened in the latest reporting year.
Is HomeWell Care Services a good franchise to buy?
FranchiseVerdict rates HomeWell Care Services as a A-grade franchise with a risk score of 38 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent HomeWell Care Services, you can request corrections or provide updated information.
Claim this brandOther Senior Care franchises
Compare similar franchise opportunities in the Senior Care category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.