FranchiseVerdict
HomeWell Care Services logo
FV-01219·STRONGExcellent86

HomeWell Care Services

Health & Wellness - Senior CareFranchising since 2003Website
Investment
$54K – $234K
13th pct Senior Care
Avg revenue
$2.2M
66th pct Senior Care
Royalty
5.0%
6th pct Senior Care
Units
179
74th pct Senior Care
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $54K – $234K including a $50K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $2.2M/year.
  • Rated STRONG with a risk score of 49/100. SBA loan default rate of 0.0% across 61 loans (below the industry average).
  • System growing at 45.5% CAGR over 3 years with 179 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
HomeWell Franchising Inc.
Parent company
Haase Holdings, LLC
Incorporated in
Texas
HQ
812 Sheppard Road, Burkburnett, TX 76354
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$4.7M
vs $6.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one HomeWell Care Services unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,197,425
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $54K–$234K
Working capital
$
FDD reports $10K–$33K

Unlevered ROIC · per unit

305%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$505K
EBITDA margin
23.0%
Total invested
$166K
Payback
4 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 HomeWell Care Services units return on equity?

Edit assumptions

Equity IRR · 5-yr

24.9%

3.04× MOIC

Year-1 DSCR

3.40×

EBITDA ÷ debt service

Equity required

$19.6M

on $35.2M purchase

Total debt

$15.5M

SBA $5.0M + senior + seller note

SBA 7(a) request ($17.6M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

HomeWell Care Services franchisees operate in-home care businesses, recruiting and managing caregiver staff to provide non-medical personal care, companionship, and assistance with activities of daily living to elderly and disabled clients. Franchisees handle local marketing, client acquisition, caregiver hiring/training, scheduling, billing, and customer service within their assigned service area. Operations are labor-intensive with recurring revenue from private-pay and insurance clients.

CEO
Crystal Franz
Founded
2002
FDD year
2025
States available
33

Item 7 · what it costs

The Vitals

Total investment
$54K – $234K
All-in to open one unit
Liquid capital
$10K – $33K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Gross Revenues · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$2.2M
Per unit, per year
Median gross sales
Item 19 type
Gross Revenues
Sample size
64 units
vs category median 23 · large
Range (low → high)
$94K$22.5M
Cohort dispersion
Transparency
3 / 5
vs category median 4 / 5 · below
Revenue rank66th
vs Health & Wellness - Senior Care peers
Investment cost rank13th
Lower investment ranks lower (better)
Royalty rate rank6th
Lower royalty = lower percentile (better)
Unit count rank74th
vs Health & Wellness - Senior Care peers
Risk score rank29th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
179
Opened
39
Last reporting year
Closed
5
Turnover rate
2.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+23.4%
Net unit change last year
3-yr CAGR
+45.5%
Compounded over last 3 years
2023
179+34
Franchised units
2024
145
Franchised units
2025
123
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 32 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 32 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
61
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

49
Risk · 0-100
STRONG49 / 100

HomeWell Care Services presents moderate-to-high risk due to recent regulatory enforcement, prior litigation over misrepresentation, lack of profitability transparency, unprotected territories, and gross-revenue royalty structure—growth metrics mask underlying franchisee financial performance questions.

Score breakdown · what drove the 49 / 100 rating

  1. 01MINOR2024 California regulatory Consent Order regarding misrepresentation of financial performance and registration compliance—active regulatory scrutiny
  2. 02MINOR2020-2021 arbitration loss with damages award signals contract enforcement issues and prior misrepresentation claims with area representatives
  3. 03MEDNo Item 19 (Average Unit Volume) disclosed despite $2.19M average revenue—lack of transparency on franchisee profitability metrics
  4. 04MINORUnprotected territory creates direct competition risk from other HomeWell franchisees and company-owned locations in same market
  5. 05MINOR5% royalty on gross (not net) revenues means franchisees pay royalties even during unprofitable periods
  6. 06MINORStrong YoY growth (23.4%) may reflect aggressive recruitment rather than franchisee success—unit growth without profitability disclosure is concerning

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip Codes
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
38 hrs
On-the-job training
72 hrs
POS system
WellSky Personal Care
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

98 numbers

Locked
(702) 526-••••
NV
(615) 622-••••
TN
(972) 736-••••
TX

One-time purchase · CSV download · Validation questions included

FDD download

HomeWell Care Services · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above