Butterfly Home Care Franchise Cost, Revenue & Review 2026
- Investment
- $108K – $204K
- Disclosed sales
- $5.4M
- gross sales, not profit
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Butterfly Home Care is a senior care franchise providing non-medical in-home care and companionship. Franchisees run local agencies, recruiting caregivers and managing scheduling, client care, and billing.
FranchiseVerdict summary · 2026
A Butterfly Home Care franchise requires a total initial investment of $108K – $204K, including a $58K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $5.4M[2]. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Limited operating history: franchising since 2025. A system this young has fewer than three years of Item 20 outlet history and rarely enough SBA loans for a charge-off rate, so its grade rests on less evidence than an established system's. Read its Item 20 tables and talk to its first franchisees before relying on the grade. Other new franchisors
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored6 of 6 headline figures on this page cite a page of the filing.
Overview
- Investment
- $108K – $204K
- 55th pct Senior Care
- Avg gross sales
- $5.4M
- Company-owned onlyNet sales1 outlet
- Royalty
- 6.0%
- 54th pct Senior Care
- Units
- 1
- 0th pct Senior Care
- SBA charge-off
- N/A
Quick verdict · Senior Care · color = vs category peers
Green = favorable by >10% vs Senior Care median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $108K – $204K including a $58K franchise fee, 6.0% ongoing royalty.
- RETURNSAverage unit revenue of $5.4M/year (company-owned outlets only - not franchisee performance).
- RISKVerdict C (Average), verdict score 43/100 (higher is better).
- GROWTHFlat: no net change in franchised outlets in the latest year (0 opened, 0 closed) (Item 20).
- FLAGRevenue data based on only 1 outlet. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Butterfly Home Care, LLC
- Predecessor
- Becky Healthcare LLC (affiliate, not predecessor; transitioned to Butterfly Home Care mark July 2024)
- Prior franchisor entity
- CEO title
- President
- Becky Wang
- Incorporated in
- VA
- HQ
- 22375 Broderick Dr, Suite 250, Sterling, Virginia 20166
- Auditor
- DA Advisory Group PLLC
- Audited financials
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Overview
About
- CEO
- Becky Wang
- Headquarters
- VA
- Founded
- 2024
- FDD year
- 2025
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 14% above the typical senior care franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown19 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $58K | $58K | |
| Travel and Living Expenses During Trainingnot refundable | $0 | $5K | |
| Security Deposit - Lease | $0 | $3K | |
| Leasehold Improvementnot refundable | $0 | $2K | |
| Furniture, Fixtures and Equipmentnot refundable | $600 | $2K | |
| Signagenot refundable | $100 | $2K | |
| Tools, Inventory and Supplies associated with Approved Services, including Uniformsnot refundable | $4K | $10K | |
| Computer Systemnot refundable | $3K | $4K | |
| Tech Fee(s) and Required Software Fees: Pre-Launch Costsnot refundable | $2K | $2K | |
| Office Suppliesnot refundable | $250 | $500 | |
| Licensing, Permits and/or Accreditation(s)not refundable | $1K | $8K | |
| Compliance Consulting Servicesnot refundable | $3K | $9K | |
| Nurse Director - recruitment and/or wagesnot refundable | $0 | $7K | |
| State EVV-Related Feesnot refundable | $500 | $2K | |
| Legal/Accounting Feesnot refundable | $500 | $5K | |
| Utility Deposits | $0 | $500 | |
| Insurance Premium(s) - Prior to Launchnot refundable | $2K | $5K | |
| Initial Marketing Spendnot refundable | $5K | $5K | |
| Additional Funds - Three (3) Monthsnot refundable | $30K | $80K | |
| Total initial investment | $109K | $206K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $108K – $204K
- Middle of category vs category
- Liquid capital req'd
- $30K – $80K
- Middle of category vs category
- Franchise fee
- $58K – $58K
- Bottom third — review vs category
- Royalty
- 6.0%
- typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% |
| Technology fee | $300 |
| Transfer fee | $15K |
| Renewal fee | $5K |
| Inventory (initial) | $4K – $10K |
| Total fee load | 7.0% of rev |
What do units actually make?
Average unit sales run 412% above the senior care norm.
Company-owned outlets only - not franchisee performance
Reported as net sales, not gross sales
Based on a single outlet - not a system average
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Butterfly Home Care until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$211K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Butterfly Home Care unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Company-owned outlets only - not franchisee performance
Reported as net sales, not gross sales
Based on a single outlet - not a system average
- Avg gross sales
- $5.4M
- Per unit, per year
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- net sales
- Sample size
- 1 outlet
- vs category median 22 · small
- Reporting year
- 2023
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2023
- Transparency
- 7 / 10
- vs category median 4 / 10 · above
Compared against 79 Senior Care brands
Revenue is 34.9x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $5.4M/year in gross sales. Revenue-to-investment ratio: 34.9x. Company-owned outlets only - not franchisee performance.
Fee burden
Total ongoing fee load of 7.0% (near the Senior Care median).
Disclosure
Transparency score 7/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence. Sample size of 1 outlet — treat as directional only.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Senior Care medians
How Butterfly Home Care Compares
Category median of published Senior Care brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- N/A
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 0
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
0 case reference(s): 0 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DA Advisory Group PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Audited opening day balance sheet only (as of January 14, 2025); franchisor formed August 2024 and not franchising 3 years, so no income statement or prior-year financials disclosed. Member's equity / total assets = contributed capital of $200,196 (cash); zero liabilities; zero retained earnings.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 43 / 100 verdict
- 01MEDOnly 1 franchised unit disclosed with unknown growth trajectory — suggests early-stage system with unproven scalability
- 02MINORItem 19 (financial performance representations) appears absent — no validated earnings claims to support $1.97M net income average
- 03MINORHigh franchise fee ($58,000) relative to single operating unit — raises questions about franchisor's revenue model sustainability
- 04MINORWide investment range ($108,150–$204,100) with only 1 unit suggests poor data standardization and operational inconsistency
- 05MINOR6% royalty on Net Billings (not Gross Revenue) — favorable to franchisee but may indicate franchisor cash flow vulnerability
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 250,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 40 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 4 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | No |
| Arbitration location | Sterling, Virginia (mediation, non-binding) |
| Jury trial waiver | No |
| Governing law | VA |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 42 hrs
- On-the-job training
- 18 hrs
- Training location
- Corporate headquarters in Virginia (or other designated training location); plus 1 day on-site at franchisee premises
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- Franchisee selects, franchisor approves
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Butterfly Home Care franchise?
The total investment to open a Butterfly Home Care franchise ranges from $108K – $204K, with an initial franchise fee of $58K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Butterfly Home Care franchise owners earn?
According to Item 19 of the Butterfly Home Care FDD, the average gross sales per unit is $5.4M. Important context: Company-owned outlets only - not franchisee performance; Reported as net sales, not gross sales; Based on a single outlet - not a system average. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Butterfly Home Care?
Butterfly Home Care is franchised by Butterfly Home Care, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Butterfly Home Care FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Butterfly Home Care FDD and qualifies whose outlets they describe.
What is Butterfly Home Care's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Butterfly Home Care (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Butterfly Home Care franchise locations are there?
As of their most recent FDD filing, Butterfly Home Care has 1 total units in the United States.
Is Butterfly Home Care a good franchise to buy?
FranchiseVerdict rates Butterfly Home Care as a C-grade franchise with a verdict score of 43 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Butterfly Home Care, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.