FranchiseVerdict
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Dashing Diva

Personal Services - Beauty & SalonWebsite
Investment
$233K – $517K
49th pct Beauty & Salon
Avg revenue
70th pct Beauty & Salon
Royalty
Units
5
18th pct Beauty & Salon
SBA default

Bottom line

  • Total investment $233K – $517K including a $20K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 77/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Dashing Diva Franchise Corp.
Incorporated in
New York
HQ
One Harbor Park Drive, Port Washington, New York 11050
Auditor
Sejong LLP
Audited financials
Franchisor revenue
$48.1M
vs $51.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Dashing Diva unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $233K–$517K
Working capital
$
FDD reports $20K–$40K

Unlevered ROIC · per unit

39%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$158K
EBITDA margin
21.0%
Total invested
$405K
Payback
31 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Dashing Diva franchisees operate nail salons offering gel manicures, pedicures, and nail art services. Day-to-day operations include managing nail technicians, scheduling client appointments, maintaining salon inventory and sanitation standards, and handling customer service and retail transactions.

CEO
John Chang
Founded
2002
FDD year
2023
States available
1

Item 7 · what it costs

The Vitals

Total investment
$233K – $517K
All-in to open one unit
Liquid capital
$20K – $40K
Cash you must have on hand
Franchise fee
$20K
Royalty
A fixed monthly fee to be determined based on Store size
Ad fund
n/d

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
5
Opened
0
Last reporting year
Closed
3
Turnover rate
60.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-37.5%
Net unit change last year
3-yr CAGR
-44.4%
Compounded over last 3 years
2021
5-3
Franchised units
2022
8
Franchised units
2023
9
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

77
Risk · 0-100
CAUTION77 / 100

Dashing Diva is a high-risk investment with a collapsing franchise system (37.5% unit decline), undisclosed financials, undefined royalties, and a concerning 1-year term structure that may indicate franchisor distress.

Score breakdown · what drove the 77 / 100 rating

  1. 01MINORSystem collapsed 37.5% YoY (5 units remaining) — severe contraction signals fundamental business model failure
  2. 02MINOR1-year franchise term is unusually short and suggests franchisor lacks confidence in unit longevity
  3. 03MINORNo financial disclosure (Item 19) — cannot verify claimed profitability or validate ROI claims
  4. 04MINORFixed royalty structure undefined — hidden costs create budgeting uncertainty for franchisees
  5. 05MINORNo territory protection — direct competition from other franchisees and corporate in same market
  6. 06MINORLarge initial investment ($232K–$516K) paired with minimal franchisee support infrastructure
  7. 07HIGHNo going concern status suggests franchisor financial instability or potential system wind-down

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Non-exclusive
Protected territory
No
Initial term
1 year
Renewal term
1 year
Online sales rights
Restricted
Franchisor can compete
Yes
Litigation count
0
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Owner-operator
Required
Governing law
New York

Item 11

Training & Operations

Classroom training
0 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

20 numbers

Locked
(212) 877-••••
NY
(718) 875-••••
NY
(516) 739-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Dashing Diva · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above