Dashing DivaFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Dashing Diva franchise requires a total initial investment of $233K – $517K, including a $20K franchise fee. The 2023 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2023 FDD issuance
Overview
- Investment
- $233K – $517K
- 24th pct Personal Care…
- Avg gross sales
- N/A
- 34th pct Personal Care…
- Royalty
- N/A
- Units
- 5
- 12th pct Personal Care…
- SBA default
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = >15% above Personal Care & Beauty avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system contracted 38% year-over-year. Investigate why units are closing.
Bottom line
- Total investment $233K – $517K including a $20K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 100/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Dashing Diva Franchise Corp.
- CEO title
- Chairman & President
- John Chang
- CEO experience
- 1989 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- NY
- HQ
- One Harbor Park Drive, Port Washington, New York 11050
- Auditor
- Sejong LLP
- Audited financials
- Franchisor revenue
- $48.1M
- vs $51.0M prior year
Overview
About
Dashing Diva franchisees operate nail salons offering gel manicures, pedicures, and nail art services. Day-to-day operations include managing nail technicians, scheduling client appointments, maintaining salon inventory and sanitation standards, and handling customer service and retail transactions.
- CEO
- John Chang
- Headquarters
- NY
- Founded
- 2002
- FDD year
- 2023
- States available
- 1
FDD Item 7 · 2023 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $20K | $20K |
| Working capital (3–6 mo) | $20K | $40K |
| Equipment, build-out, other | $193K | $457K |
| Total initial investment | $233K | $517K |
Source: Dashing Diva 2023 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $233K – $517K
- Better than avg vs category
- Liquid capital req'd
- $20K – $40K
- Better than avg vs category
- Franchise fee
- $20K – $20K
- Better than avg vs category
- Royalty
- A fixed monthly fee to be determined based on Store size
- Ad fund
- -n/d
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | $1,500 to $4,000 per month based on store size |
| Transfer fee | $20K |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Personal Care & Beauty averages
How Dashing Diva Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 5
- Opened
- 0
- Last reporting year
- Closed
- 3
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 60.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -37.5%
- Net unit change last year
- 3-yr CAGR
- -44.4%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 0
- Franchisor's next-year forecast
- Continuity rate
- 62.5%
- Units that stayed open
- Ceased ops
- 60.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Dashing Diva is a high-risk investment with a collapsing franchise system (37.5% unit decline), undisclosed financials, undefined royalties, and a concerning 1-year term structure that may indicate franchisor distress.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Sejong LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 100 / 100 rating
- 01MINORSystem collapsed 37.5% YoY (5 units remaining) — severe contraction signals fundamental business model failure
- 02MINOR1-year franchise term is unusually short and suggests franchisor lacks confidence in unit longevity
- 03MINORNo financial disclosure (Item 19) — cannot verify claimed profitability or validate ROI claims
- 04MINORFixed royalty structure undefined — hidden costs create budgeting uncertainty for franchisees
- 05MINORNo territory protection — direct competition from other franchisees and corporate in same market
- 06MINORLarge initial investment ($232K–$516K) paired with minimal franchisee support infrastructure
- 07HIGHNo going concern status suggests franchisor financial instability or potential system wind-down
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 1 year |
|---|---|
| Renewal term | 1 year |
| Territory type | non_exclusive |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Owner-operator | Required |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Governing law | New York |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 0 hrs
- On-the-job training
- 0 hrs
- Training location
- Port Washington, New York
- Ongoing training
- Optional
- Time to open
- 3 mo
- From signing to launch
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
20 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Dashing Diva · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Dashing Diva franchise?
The total investment to open a Dashing Diva franchise ranges from $233K – $517K, with an initial franchise fee of $20K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Dashing Diva franchise owners earn?
Dashing Diva does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Dashing Diva's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Dashing Diva (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Dashing Diva franchise locations are there?
As of their most recent FDD filing, Dashing Diva has 5 total units in the United States, including 5 franchised units and 0 company-owned units.
Is Dashing Diva a good franchise to buy?
FranchiseVerdict rates Dashing Diva as a F-grade franchise with a risk score of 100 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.