Dashing Diva Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Dashing Diva is a nail salon franchise offering gel manicures, pedicures, and nail art. Franchisees run the salons, managing nail technicians, appointments, and retail.
FranchiseVerdict summary · 2026
A Dashing Diva franchise requires a total initial investment of $233K – $517K, including a $20K franchise fee. The 2023 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2023 FDD issuance
Overview
- Investment
- $233K – $517K
- 28th pct Personal Care…
- Avg gross sales
- N/A
- Royalty
- N/A
- Units
- 5
- 12th pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $233K – $517K including a $20K franchise fee.
- RETURNSFY2022 total revenues of $51,043,877 comprised net product sales $51,043,101, franchise and royalty income $776, and other income $0. Royalty/franchise income is negligible because the system is predominantly a nail-care products business; only 5 franchised outlets at year-end 2022.
- RISKVerdict D (Below average), verdict score 29/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Dashing Diva Franchise Corp.
- CEO title
- Chairman & President
- John Chang
- CEO experience
- 1989 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- NY
- HQ
- One Harbor Park Drive, Port Washington, New York 11050
- Auditor
- Sejong LLP
- Audited financials
- Franchisor revenue
- $51.0M
- vs $48.1M prior year
Overview
About
- CEO
- John Chang
- Headquarters
- NY
- Founded
- 2002
- FDD year
- 2023
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 29% below the typical personal care & beauty franchise.
Source: FDD 2023 · Items 5–7
FDD Item 7 · 2023 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $20K | $20K |
| Working capital (3–6 mo) | $20K | $40K |
| Equipment, build-out, other | $193K | $457K |
| Total initial investment | $233K | $517K |
Source: Dashing Diva 2023 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $233K – $517K
- Top 40% of category vs category
- Liquid capital req'd
- $20K – $40K
- Top 40% of category vs category
- Franchise fee
- $20K – $20K
- Top 40% of category vs category
- Royalty
- Fixed monthly fee based on store size: $1,500-$2,000 (und…
- Ad fund
- -n/d
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | Fixed monthly fee determined by store size; ranges from $1,500 to $4,000 per month |
| Transfer fee | $20K |
| Inventory (initial) | $15K – $25K |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Dashing Diva did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Dashing Diva unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
39%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2023 FDD
Financial Performance
FY2022 total revenues of $51,043,877 comprised net product sales $51,043,101, franchise and royalty income $776, and other income $0. Royalty/franchise income is negligible because the system is predominantly a nail-care products business; only 5 franchised outlets at year-end 2022.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System shrank 44.4% over 3 years — 3 closures. Ask existing franchisees about local market conditions.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty averages
How Dashing Diva Compares
Is the system healthy?
Source: FDD 2023 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 5
- Opened
- 0
- Last reporting year
- Closed
- 3
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 60.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -44.4%
- Net unit change over 3 years
- 3-yr CAGR
- -44.4%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 3
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 0
- Franchisor's next-year forecast
- Continuity rate
- 62.5%
- Units that stayed open
- Ceased ops
- 60.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Dashing Diva is a high-risk investment with a collapsing franchise system (37.5% unit decline), undisclosed financials, undefined royalties, and a concerning 1-year term structure that may indicate franchisor distress.
Litigation (Item 3)
No litigation required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Sejong LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 29 / 100 verdict
- 01MINORSystem collapsed 37.5% YoY (5 units remaining) — severe contraction signals fundamental business model failure
- 02MINOR1-year franchise term is unusually short and suggests franchisor lacks confidence in unit longevity
- 03MINORNo financial disclosure (Item 19) — cannot verify claimed profitability or validate ROI claims
- 04MINORFixed royalty structure undefined — hidden costs create budgeting uncertainty for franchisees
- 05MINORNo territory protection — direct competition from other franchisees and corporate in same market
- 06MINORLarge initial investment ($232K–$516K) paired with minimal franchisee support infrastructure
- 07MINORNo going concern status suggests franchisor financial instability or potential system wind-down
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Source: FDD 2023 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 1 year |
|---|---|
| Renewal term | 1 year |
| Territory type | none |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 7 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | No |
| Governing law | NY |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 0 hrs
- On-the-job training
- 0 hrs
- Training location
- Port Washington, New York (headquarters) - optional certification only
- Ongoing training
- Optional
- Time to open
- 3 mo
- From signing to launch
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
4 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Dashing Diva · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Dashing Diva franchise?
The total investment to open a Dashing Diva franchise ranges from $233K – $517K, with an initial franchise fee of $20K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Dashing Diva franchise owners earn?
Dashing Diva does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Dashing Diva FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Dashing Diva FDD and qualifies whose outlets they describe.
What is Dashing Diva's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Dashing Diva (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Dashing Diva franchise locations are there?
As of their most recent FDD filing, Dashing Diva has 5 total units in the United States, including 5 franchised units and 0 company-owned units.
Is Dashing Diva a good franchise to buy?
FranchiseVerdict rates Dashing Diva as a D-grade franchise with a verdict score of 29 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.