FranchiseVerdict
My Salon Suite logo
FV-01726·MODERATEExcellent100

My Salon Suite

Formerly known as Suite Management Franchising

Personal Services - Beauty & SalonFranchising since 2012Website
Investment
$675K – $1.7M
89th pct Beauty & Salon
Avg revenue
$456K
22nd pct Beauty & Salon
Royalty
2.8%
0th pct Beauty & Salon
Units
355
83rd pct Beauty & Salon
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $675K – $1.7M including a $50K franchise fee, 2.8% ongoing royalty.
  • Average unit revenue of $456K/year (median $440K). Estimated payback in 6.0 years.
  • Rated MODERATE with a risk score of 59/100. SBA loan default rate of 0.0% across 8 loans (below the industry average).
  • System growing at 31.0% CAGR over 3 years with 355 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Suite Management Franchising, LLC
Parent company
Propelled Brands Franchising, LLC
Incorporated in
Florida
HQ
2542 Highlander Way, Carrollton, Texas 75006
Auditor
BDO USA, P.C.
Audited financials
Franchisor revenue
$72.4M
vs $98.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one My Salon Suite unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $455,642
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $675K–$1.7M
Working capital
$
FDD reports $35K–$65K

Unlevered ROIC · per unit

9%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$110K
EBITDA margin
24.3%
Total invested
$1.2M
Payback
133 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 My Salon Suite units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.6M

on $7.9M purchase

Total debt

$6.3M

SBA $3.9M + senior + seller note

Overview

About

My Salon Suite franchisees lease and operate independent salon suite spaces within larger salon buildings, renting individual rooms to independent beauty professionals (stylists, estheticians, nail technicians). Franchisees manage the leased suites, handle tenant relations, collect rent, and maintain the facility while beauty professionals operate independently within the space.

CEO
Catherine Monson
Founded
2012
FDD year
2025
States available
37

Item 7 · what it costs

The Vitals

Total investment
$675K – $1.7M
All-in to open one unit
Liquid capital
$35K – $65K
Cash you must have on hand
Franchise fee
$50K
Royalty
2.8%
Gross Revenues · typical 6–8%
Ad fund
Currently a minimum of $200 per month; can be increased u…
Total fee load
4.8%
vs 9–13% typical
Payback period
6.0 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$456K
Per unit, per year
Median gross sales
$440K
Item 19 type
Average EBITDA and Occupancy
Sample size
244 units
vs category median 34 · large
Range (low → high)
$21K$1.4M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank22th
vs Personal Services - Beauty & Salon peers
Investment cost rank89th
Lower investment ranks lower (better)
Royalty rate rank0th
Lower royalty = lower percentile (better)
Unit count rank83th
vs Personal Services - Beauty & Salon peers
Risk score rank43th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
355
Opened
30
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
51
Corporate units in the system
% franchised
86%
vs corporate-owned
Net growth (yr3)
+10.5%
Net unit change last year
3-yr CAGR
+31.0%
Compounded over last 3 years
2023
304+32
Franchised units
2024
275
Franchised units
2025
232
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
8
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

59
Risk · 0-100
MODERATE59 / 100

My Salon Suite presents moderate-to-high risk due to high capital requirements, recent executive litigation, corporate financial ambiguity, back-loaded royalty structure, and unsubstantiated financial claims.

Score breakdown · what drove the 59 / 100 rating

  1. 01MINORHigh initial investment ($675K-$1.68M) with moderate unit growth (10.5% YoY) creates extended payback risk, especially given $1,000/month minimum royalty even in slow months
  2. 02HIGHSignificant litigation history: $8M settlement in Sept 2024 involving founder Brad Brutocao and key officers for breach of fiduciary duty raises governance and transparency concerns
  3. 03HIGH'Going Concern' status marked False suggests potential financial distress at corporate level, though contradicted by positive unit growth — requires clarification on corporate health
  4. 04MINORRoyalty structure heavily back-loaded: franchisees pay discounted rate (2.75%) only 6 months, then doubles to 5.5% with $1K minimum, creating cash flow cliff at month 12-13
  5. 05MEDMissing Item 19 (Financial Performance Representations): Average figures provided ($455K revenue, $194K net) lack substantiation, unit-by-unit breakdown, or timeframe — cannot validate true earning potential

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
18 hrs
On-the-job training
16 hrs
POS system
Square Card reader
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

56 numbers

Locked
(402) 669-••••
NE
(602) 620-••••
AZ
(248) 982-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

My Salon Suite · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above