My Salon Suite Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
My Salon Suite is a franchise that leases private, furnished salon suites to independent beauty professionals such as stylists and estheticians. Franchisees run the facility, earning rent and managing suites rather than providing salon services directly.
FranchiseVerdict summary · 2026
A My Salon Suite franchise requires a total initial investment of $675K – $1.7M, including a $25K – $50K franchise fee and an ongoing 5.5% royalty[2]. Per the 2025 FDD, average unit revenue was $456K[2]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $675K – $1.7M
- 54th pct Personal Care…
- Avg gross sales
- $456K
- 10th pct Personal Care…
- Royalty
- 5.5%
- 7th pct Personal Care…
- Units
- 355
- 53rd pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $675K – $1.7M including a $50K franchise fee, 5.5% ongoing royalty.
- RETURNSAverage unit revenue of $456K/year (median $440K), with an estimated 9% cash-on-cash return (based on EBITDA).
- RISKVerdict A (Strongest tier), verdict score 75/100 (higher is better).
- GROWTHSystem growing at 65.2% CAGR over 3 years with 355 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Suite Management Franchising, LLC
- Parent company
- Suite Management Holdings, LLC
- Ultimate parent
- Propelled Brands Holdings, Inc.
- CEO title
- Chief Executive Officer
- Catherine Monson
- Incorporated in
- FL
- HQ
- 2542 Highlander Way, Carrollton, Texas 75006
- Auditor
- BDO USA, LLP
- Audited financials
- Franchisor revenue
- $51.5M
- vs $33.1M prior year
Overview
About
- CEO
- Catherine Monson
- Headquarters
- TX
- Founded
- 2012
- FDD year
- 2025
- States available
- 37
Can you afford it, and what does the money buy?
Entry cost runs 125% above the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $0 | $40K |
| Equipment, build-out, other | $625K | $1.6M |
| Total initial investment | $675K | $1.7M |
Source: My Salon Suite 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $675K – $1.7M
- Middle of category vs category
- Liquid capital req'd
- $0 – $40K
- Top 40% of category vs category
- Franchise fee
- $25K – $50K
- Middle of category vs category
- Royalty
- 5.5%
- Percentage of gross sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 4.8%
- vs 9–13% typical
- Payback period
- 11.7 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $170 |
| Transfer fee | $15K |
| Renewal fee | $8K |
| Inventory (initial) | $1K – $5K |
| Total fee load | 4.8% of rev |
A 4.8% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
What do units actually make?
Average unit sales run 43% below the personal care & beauty norm.
Source: FDD 2025 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$103K
22.5% margin
Unlevered ROIC
9%
EBITDA / total invested capital
Payback
11.7 yrs
cash-on-cash, unlevered
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
FDD-reported earnings vs. model
The FDD reports $183K as EBITDA. Our model estimates $103K SLEBITDA from the same revenue using category-average cost assumptions.
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit. The target band for an attractive franchise is 30–60% ROIC. Below that and a passive index fund likely outperforms; above that and the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses. It's the top line only. Operating costs below are category estimates. Override them to match your real lease quote, labor market, and build-out budget.
Returns model · single-unit ROIC
What would one My Salon Suite unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
9%
Below the 30–60% attractive-franchise band
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Levered LBO scenario · Yale Crease Capital framing
What would 25 My Salon Suite units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$1.4M
on $7.1M purchase
Total debt
$5.6M
SBA $3.5M + senior + seller note
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Avg gross sales
- $456K
- Per unit, per year
- Median gross sales
- $440K
- Avg ebitda
- $183K
- Reported as EBITDA in FDD Item 19
- Cash-on-cash
- 8.5%
- Based on EBITDA / investment midpoint
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross revenue and net profit
- Sample size
- 244 outlets
- vs category median 38 · large
- Range (low → high)
- $21K→$1.4M
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 7 / 10
- vs category median 4 / 10 · above
Compared against 179 Personal Care & Beauty brands
Revenue is only 0.4x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $456K/year in gross sales. Revenue-to-investment ratio: 0.4x.
Fee burden
Total ongoing fee load of 4.8% — below the Personal Care & Beauty average of 7.8%.
Disclosure
Transparency score 7/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 65.2% CAGR over 3 years across 355 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty averages
How My Salon Suite Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 355
- Opened
- 30
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 51
- Corporate units in the system
- % franchised
- 86%
- vs corporate-owned
- Net growth (3-yr)
- +65.2%
- Net unit change over 3 years
- 3-yr CAGR
- +65.2%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 27
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 9
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 35 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 8 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 8
- Loan volume
- $6.8M
- Median loan
- $493K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (8 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 6
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
My Salon Suite presents moderate-to-high risk due to high capital requirements, recent executive litigation, corporate financial ambiguity, back-loaded royalty structure, and unsubstantiated financial claims.
Litigation (Item 3)
No litigation required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · BDO USA, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 75 / 100 verdict
- 01MINORHigh initial investment ($675K-$1.68M) with moderate unit growth (10.5% YoY) creates extended payback risk, especially given $1,000/month minimum royalty even in slow months
- 02HIGHSignificant litigation history: $8M settlement in Sept 2024 involving founder Brad Brutocao and key officers for breach of fiduciary duty raises governance and transparency concerns
- 03HIGH'Going Concern' status marked False suggests potential financial distress at corporate level, though contradicted by positive unit growth — requires clarification on corporate health
- 04MINORRoyalty structure heavily back-loaded: franchisees pay discounted rate (2.75%) only 6 months, then doubles to 5.5% with $1K minimum, creating cash flow cliff at month 12-13
- 05MEDMissing Item 19 (Financial Performance Representations): Average figures provided ($455K revenue, $194K net) lack substantiation, unit-by-unit breakdown, or timeframe — cannot validate true earning potential
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 4.8% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 2 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Dallas, Texas |
| Jury trial waiver | No |
| Governing law | TX |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 18 hrs
- On-the-job training
- 12 hrs
- Training location
- Carrollton, Texas; online; or other designated location
- Ongoing training
- Required
- Time to open
- 10 mo
- From signing to launch
- Site selection
- franchisor approval required
- Franchisor financing
- Not offered
- Item 10
- POS system
- Square Card reader
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square Card reader
Item 20 · call current owners
Franchisee Contacts
184 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
My Salon Suite · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a My Salon Suite franchise?
The total investment to open a My Salon Suite franchise ranges from $675K – $1.7M, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do My Salon Suite franchise owners earn?
According to Item 19 of the My Salon Suite FDD, the average gross sales per unit is $456K. The median is $440K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the My Salon Suite FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the My Salon Suite FDD and qualifies whose outlets they describe.
What is My Salon Suite's franchise failure rate?
SBA 7(a) loan charge-off data is not available for My Salon Suite (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many My Salon Suite franchise locations are there?
As of their most recent FDD filing, My Salon Suite has 355 total units in the United States, including 304 franchised units and 51 company-owned units. 30 new units were opened in the latest reporting year.
Is My Salon Suite a good franchise to buy?
FranchiseVerdict rates My Salon Suite as a A-grade franchise with a verdict score of 75 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.