My Salon Suite Franchise Cost, Revenue & Review 2026
- Investment
- $675K – $1.7M
- Disclosed sales
- $456K
- gross sales, not profit
- SBA charge-off
- Under 10 loans (8)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
My Salon Suite is a franchise that leases private, furnished salon suites to independent beauty professionals such as stylists and estheticians. Franchisees run the facility, earning rent and managing suites rather than providing salon services directly.
FranchiseVerdict summary · 2026
A My Salon Suite franchise requires a total initial investment of $675K – $1.7M, including a $25K – $50K franchise fee and an ongoing 5.5% royalty[2]. Per the 2025 FDD, average unit revenue was $456K[2]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $675K – $1.7M
- 55th pct Personal Care…
- Avg gross sales
- $456K
- 11th pct Personal Care…
- Royalty
- 5.5%
- 9th pct Personal Care…
- Units
- 355
- 53rd pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $675K – $1.7M including a $50K franchise fee, 5.5% ongoing royalty.
- RETURNSAverage unit revenue of $456K/year (median $440K), with an estimated 9% cash-on-cash return (based on EBITDA).
- RISKVerdict A (Strongest tier), verdict score 84/100 (higher is better).
- GROWTHPositive: net +29 franchised outlets in the latest year (30 opened, 1 closed); 61 signed but not yet open (Item 20).
- GROWTHSystem growing at 65.2% CAGR over 3 years with 355 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Suite Management Franchising, LLC
- Parent company
- Suite Management Holdings, LLC
- FDD Item 1, page 9 of the 2025 FDD
- Ultimate parent
- Propelled Brands Holdings, Inc.
- FDD Item 1, page 9 of the 2025 FDD
- CEO title
- Chief Executive Officer
- Catherine Monson
- Incorporated in
- FL
- HQ
- 2542 Highlander Way, Carrollton, Texas 75006
- Auditor
- BDO USA, LLP
- Audited financials
- Franchisor revenue
- $98.2M
- vs $72.4M prior year
Same owner · FDD Item 1, page 9
3 other brands on this site name Propelled Brands Holdings, Inc. as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Catherine Monson
- Headquarters
- TX
- Founded
- 2012
- FDD year
- 2025
- States available
- 37
Can you afford it, and what does the money buy?
Entry cost runs 193% above the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $0 | $40K |
| Equipment, build-out, other | $625K | $1.6M |
| Total initial investment | $675K | $1.7M |
Source: My Salon Suite 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $675K – $1.7M
- Middle of category vs category
- Liquid capital req'd
- $0 – $40K
- Top 40% of category vs category
- Franchise fee
- $25K – $50K
- Middle of category vs category
- Royalty
- 5.5%
- Set by a formula · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 4.8%
- vs 9–13% typical
- Payback period
- 11.7 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $170 |
| Transfer fee | $15K |
| Renewal fee | $8K |
| Inventory (initial) | $1K – $5K |
| Total fee load | 4.8% of rev |
A 4.8% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
What do units actually make?
Average unit sales run 13% below the personal care & beauty norm.
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for My Salon Suite until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$1.2M
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
FDD-reported earnings
The FDD reports $183K as EBITDA. This is a disclosed figure, not our estimate — we publish no modelled profit for My Salon Suite.
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one My Salon Suite unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Avg gross sales
- $456K
- Per unit, per year
- Median gross sales
- $440K
- Avg ebitda
- $183K
- Reported as EBITDA in FDD Item 19
- Cash-on-cash
- 8.5%
- Based on EBITDA / investment midpoint
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross revenue and net profit
- Sample size
- 244 outlets
- vs category median 38 · large
- Range (low → high)
- $21K→$1.4MCited, not corroborated — printed on page 80 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 7 / 10
- vs category median 4 / 10 · above
Compared against 177 Personal Care & Beauty brands
Revenue is only 0.4x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $456K/year in gross sales. Revenue-to-investment ratio: 0.4x.
Fee burden
Total ongoing fee load of 4.8% — below the Personal Care & Beauty median of 7.9%.
Disclosure
Transparency score 7/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 65.2% CAGR over 3 years across 355 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty medians
How My Salon Suite Compares
Category median of published Personal Care & Beauty brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 355
- Opened
- 30
- Last reporting year
- Closed
- 1
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 0.3%
- Company-owned
- 51
- Corporate units in the system
- % franchised
- 86%
- vs corporate-owned
- Net growth (3-yr)
- +65.2%
- Net unit change over 3 years
- 3-yr CAGR
- +65.2%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 1
- Signed, not yet open
- 61
- 0.17 per open outlet · Item 20 Table 5
- Projected new
- 50
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 35 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
184 current owners across 35 states.
- FL 24
- CA 16
- PA 13
- MI 10
- OH 10
- GA 9
- AZ 8
- CO 8
- NJ 8
- NC 7
- NY 7
- IL 6
- +23 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 8 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 8
- Loan volume
- $6.8M
- Median loan
- $493K
- 50th percentile
- Charge-off rate
- Under 10 loans (8)
- Insufficient SBA coverage: 8 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (8)
- 5-yr charge-off
- Under 10 loans (8)
- Loans approved 2021+
- Active lenders
- 6
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
My Salon Suite presents moderate-to-high risk due to high capital requirements, recent executive litigation, corporate financial ambiguity, back-loaded royalty structure, and unsubstantiated financial claims.
Why this reads harsher than the A grade: the grade weighs financial health, unit economics, unit growth, scale, legal, and transparency across the whole filing, while this summary lists individual flags without that weighting. The flags are worth checking with current owners; neither is investment advice.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · BDO USA, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Item 21 audited financials are consolidated statements of Propelled Brands Franchising, LLC (the parent guarantor), not the franchisor SMF alone. FY2021 total revenues $51,513,119 comprise franchise sales $2,242,187, royalties $36,660,610, rental income $5,669,980, and other revenue $6,940,342.
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 84 / 100 verdict
- 01MINORHigh initial investment ($675K-$1.68M) with moderate unit growth (10.5% YoY) creates extended payback risk, especially given $1,000/month minimum royalty even in slow months
- 02HIGHSignificant litigation history: $8M settlement in Sept 2024 involving founder Brad Brutocao and key officers for breach of fiduciary duty raises governance and transparency concerns
- 03MINORRoyalty structure heavily back-loaded: franchisees pay discounted rate (2.75%) only 6 months, then doubles to 5.5% with $1K minimum, creating cash flow cliff at month 12-13
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 4.8% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 2 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Dallas, Texas |
| Jury trial waiver | No |
| Governing law | TX |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 18 hrs
- On-the-job training
- 12 hrs
- Training location
- Carrollton, Texas; online; or other designated location
- Ongoing training
- Required
- Time to open
- 10 mo
- From signing to launch
- Site selection
- franchisor approval required
- Franchisor financing
- Not offered
- Item 10
- POS system
- Square Card reader
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square Card reader
Item 20 · call current owners
Franchisee Contacts
184 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a My Salon Suite franchise?
The total investment to open a My Salon Suite franchise ranges from $675K – $1.7M, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do My Salon Suite franchise owners earn?
According to Item 19 of the My Salon Suite FDD, the average gross sales per unit is $456K. The median is $440K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns My Salon Suite?
My Salon Suite is franchised by Suite Management Franchising, LLC. Its parent company is Suite Management Holdings, LLC. The ultimate parent named in the FDD is Propelled Brands Holdings, Inc.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the My Salon Suite FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the My Salon Suite FDD and qualifies whose outlets they describe.
What is My Salon Suite's franchise failure rate?
SBA 7(a) loan charge-off data is not available for My Salon Suite (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many My Salon Suite franchise locations are there?
As of their most recent FDD filing, My Salon Suite has 355 total units in the United States, including 304 franchised units and 51 company-owned units. 30 new units were opened in the latest reporting year.
Is My Salon Suite a good franchise to buy?
FranchiseVerdict rates My Salon Suite as a A-grade franchise with a verdict score of 84 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.