My Salon SuiteFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A My Salon Suite franchise requires a total initial investment of $675K – $1.7M, including a $50K franchise fee and an ongoing 2.8% royalty[2]. Per the 2025 FDD, average unit revenue was $691K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $675K – $1.7M
- 44th pct Personal Care…
- Avg gross sales
- $691K
- 23rd pct Personal Care…
- Royalty
- 2.8%
- 1st pct Personal Care…
- Units
- 355
- 42nd pct Personal Care…
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = >15% above Personal Care & Beauty avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.6x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
Franchised units fell from 190 to 115 over 3 years. Investigate why operators are leaving.
16% cash-on-cash return (based on EBITDA). Within the 15-30% range most franchise investors consider acceptable.
Bottom line
- Total investment $675K – $1.7M including a $50K franchise fee, 2.8% ongoing royalty.
- Average unit revenue of $691K/year, with an estimated 16% cash-on-cash return (based on EBITDA).
- Verdict A (Top Quintile) with a risk score of 25/100.
- System growing at 31.0% CAGR over 3 years with 355 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Suite Management Franchising, LLC
- Parent company
- Propelled Brands Franchising, LLC
- Incorporated in
- FL
- HQ
- 2542 Highlander Way, Carrollton, Texas 75006
- Auditor
- BDO USA, P.C.
- Audited financials
- Franchisor revenue
- $72.4M
- vs $98.2M prior year
Overview
About
My Salon Suite franchisees lease and operate independent salon suite spaces within larger salon buildings, renting individual rooms to independent beauty professionals (stylists, estheticians, nail technicians). Franchisees manage the leased suites, handle tenant relations, collect rent, and maintain the facility while beauty professionals operate independently within the space.
- CEO
- Catherine Monson
- Headquarters
- TX
- Founded
- 2012
- FDD year
- 2025
- States available
- 37
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $35K | $65K |
| Equipment, build-out, other | $590K | $1.6M |
| Total initial investment | $675K | $1.7M |
Source: My Salon Suite 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$167K
24.3% margin
Unlevered ROIC
14%
EBITDA / total invested capital
Payback
7.3 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $675K – $1.7M
- Near category avg vs category
- Liquid capital req'd
- $35K – $65K
- Better than avg vs category
- Franchise fee
- $25K – $50K
- Better than avg vs category
- Royalty
- 2.8%
- Gross Revenues · typical 6–8%
- Ad fund
- Currently a minimum of $200 per month; can be increased u…
- Total fee load
- 4.8%
- vs 9–13% typical
- Payback period
- 6.3 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 2.8% of gross sales |
| Technology fee | $170 |
| Transfer fee | $15K |
| Renewal fee | $15 |
| Total fee load | 4.8% of rev |
A 4.8% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $691K
- Per unit, per year
- Median gross sales
- N/A
- Avg ebitda
- $186K
- Reported as EBITDA in FDD Item 19
- Cash-on-cash
- 15.8%
- Based on EBITDA / investment midpoint
- Item 19 type
- ebitda
- Sample size
- 244 units
- vs category median 35 · large
- Range (low → high)
- $21K→$1.4M
- Cohort dispersion (min → max)
- Transparency
- 7 / 5
- vs category median 4 / 5 · above
Compared against 186 Personal Care & Beauty brands
Revenue is only 0.6x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Personal Care & Beauty averages
How My Salon Suite Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 355
- Opened
- 30
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 51
- Corporate units in the system
- % franchised
- 86%
- vs corporate-owned
- Net growth (yr3)
- +10.5%
- Net unit change last year
- 3-yr CAGR
- +31.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 12
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 35 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 8 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 8
- Loan volume
- $6.8M
- Median loan
- $493K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 6
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into My Salon Suite's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 6 lenders with concentration factor
- Per-state charge-off rates across 4 states
- Startup risk premium and job creation velocity
- 2-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
My Salon Suite presents moderate-to-high risk due to high capital requirements, recent executive litigation, corporate financial ambiguity, back-loaded royalty structure, and unsubstantiated financial claims.
Audited financials (Item 21)
Yes · BDO USA, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 25 / 100 rating
- 01MINORHigh initial investment ($675K-$1.68M) with moderate unit growth (10.5% YoY) creates extended payback risk, especially given $1,000/month minimum royalty even in slow months
- 02HIGHSignificant litigation history: $8M settlement in Sept 2024 involving founder Brad Brutocao and key officers for breach of fiduciary duty raises governance and transparency concerns
- 03HIGH'Going Concern' status marked False suggests potential financial distress at corporate level, though contradicted by positive unit growth — requires clarification on corporate health
- 04MINORRoyalty structure heavily back-loaded: franchisees pay discounted rate (2.75%) only 6 months, then doubles to 5.5% with $1K minimum, creating cash flow cliff at month 12-13
- 05MEDMissing Item 19 (Financial Performance Representations): Average figures provided ($455K revenue, $194K net) lack substantiation, unit-by-unit breakdown, or timeframe — cannot validate true earning potential
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Governing law | Texas |
| Litigation count | 1 |
Items 10, 11
Training & Operations
- Classroom training
- 18 hrs
- On-the-job training
- 16 hrs
- POS system
- Square Card reader
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square Card reader
Item 20 · call current owners
Franchisee Contacts
184 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
My Salon Suite · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a My Salon Suite franchise?
The total investment to open a My Salon Suite franchise ranges from $675K – $1.7M, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do My Salon Suite franchise owners earn?
According to Item 19 of the My Salon Suite FDD, the average gross sales per unit is $691K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is My Salon Suite's franchise failure rate?
SBA 7(a) loan charge-off data is not available for My Salon Suite (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many My Salon Suite franchise locations are there?
As of their most recent FDD filing, My Salon Suite has 355 total units in the United States, including 190 franchised units and 51 company-owned units. 30 new units were opened in the latest reporting year.
Is My Salon Suite a good franchise to buy?
FranchiseVerdict rates My Salon Suite as a A-grade franchise with a risk score of 25 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.