Deka LashFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Deka Lash franchise requires a total initial investment of $286K – $461K, including a $60K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $282K[2]. SBA 7(a) loans show a 8.2% charge-off rate across 73 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $286K – $461K
- 54th pct Healthcare
- Avg gross sales
- $282K
- 7th pct Healthcare
- Royalty
- 6.0%
- 14th pct Healthcare
- Units
- 124
- 64th pct Healthcare
- SBA default
- 8.2%
- system-wide median varies by category
Quick verdict · Healthcare · color = vs category peers
Green = >15% above Healthcare avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.8x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $286K – $461K including a $60K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $282K/year.
- Verdict A (Top Quintile) with a risk score of 52/100. SBA loan charge-off rate of 8.2% across 73 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- DL Franchising, LLC
- Parent company
- DL Brands, LLC
- Incorporated in
- UT
- HQ
- 3527 Washington Road, McMurray, PA 15317
- Auditor
- Mumford Group
- Audited financials
- Franchisor revenue
- $9.3M
- vs $8.3M prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
Franchisees operate lash extension and beauty service studios, performing services like lash extensions, lash lifts, and related treatments for retail clients. Day-to-day operations include client bookings, service delivery, staff management, inventory control, and marketing within their protected territory.
- CEO
- Jennifer Blair
- Headquarters
- PA
- Founded
- 2015
- FDD year
- 2025
- States available
- 30
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $60K | $60K |
| Working capital (3–6 mo) | $6K | $15K |
| Equipment, build-out, other | $220K | $386K |
| Total initial investment | $286K | $461K |
Source: Deka Lash 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$45K
16.0% margin
Unlevered ROIC
12%
EBITDA / total invested capital
Payback
8.5 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $286K – $461K
- Near category avg vs category
- Liquid capital req'd
- $6K – $15K
- Better than avg vs category
- Franchise fee
- $20K – $60K
- Near category avg vs category
- Royalty
- 6.0%
- Gross Studio Sales · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $399 |
| Transfer fee | $10K |
| Renewal fee | $4K |
| Total fee load | 9.0% of rev |
Financial Performance
- Avg gross sales
- $282K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- gross_sales
- Sample size
- 119 units
- vs category median 12 · large
- Range (low → high)
- $38K→$773K
- Cohort dispersion (min → max)
- Transparency
- 3 / 5
- vs category median 4 / 5 · below
Compared against 201 Healthcare brands
Revenue is only 0.8x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Healthcare averages
How Deka Lash Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 124
- Opened
- 7
- Last reporting year
- Closed
- 13
- Turnover rate
- 10.5%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -4.6%
- Net unit change last year
- 3-yr CAGR
- +0.8%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 10
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 30 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 73
- Loan volume
- $17.1M
- Median loan
- $240K
- 50th percentile
- Charge-off rate
- 8.2%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 85.4%
- 5-yr charge-off
- 14.3%
- Loans approved 2021+
- Active lenders
- 22
- Defaults
- 6
Vintage analysis
Deka Lash charge-off rate by loan vintage
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Deka Lash's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 15 states
- Startup risk premium and job creation velocity
- 8-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Deka Lash shows system contraction and profitability opacity, presenting moderate-to-cautious risk for franchisees despite protected territory and no litigation.
Audited financials (Item 21)
Yes · Mumford Group⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 52 / 100 rating
- 01MEDUnit count declined 4.6% YoY (124 units) — indicates system contraction rather than growth
- 02MEDNet income not disclosed in FDD — cannot assess actual profitability or ROI despite $282k avg revenue
- 03MINORHigh initial investment ($285.9k-$460.8k) with royalty floor of $1,000/month minimum creates fixed cost burden
- 04MINORAverage revenue of $282k may not support $1,000/month minimum royalty + operating costs in mature/declining market
- 05MINOR6% royalty + $1,000 minimum royalty structure heavily favors franchisor over struggling locations
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Pennsylvania |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 46 hrs
- On-the-job training
- 0 hrs
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
129 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Deka Lash · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Deka Lash franchise?
The total investment to open a Deka Lash franchise ranges from $286K – $461K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Deka Lash franchise owners earn?
According to Item 19 of the Deka Lash FDD, the average gross sales per unit is $282K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Deka Lash's franchise failure rate?
Based on SBA 7(a) loan data, Deka Lash has a charge-off rate of 8.2% across 73 loans, meaning 8.2% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Deka Lash franchise locations are there?
As of their most recent FDD filing, Deka Lash has 124 total units in the United States, including 123 franchised units and 0 company-owned units. 7 new units were opened in the latest reporting year.
Is Deka Lash a good franchise to buy?
FranchiseVerdict rates Deka Lash as a A-grade franchise with a risk score of 52 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.