Deka Lash Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Deka Lash is a personal-care franchise specializing in eyelash extensions, lifts, and brow services on a membership model. Franchisees run studios staffing licensed lash artists and managing scheduling and retention.
FranchiseVerdict summary · 2026
A Deka Lash franchise requires a total initial investment of $286K – $461K, including a $20K – $60K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 8.2% charge-off rate across 73 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $286K – $461K
- 31st pct Personal Care…
- Avg gross sales
- N/A
- Outlet subset
- Royalty
- 6.0%
- 10th pct Personal Care…
- Units
- 124
- 45th pct Personal Care…
- SBA charge-off
- 8.2%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $286K – $461K including a $60K franchise fee, 6.0% ongoing royalty.
- RETURNSConsolidated total revenues of DL Franchising, LLC (audited) for FY ended 12/31/2024: initial franchise fees $1,922,860; product sales $2,261,483; royalty income $1,918,264; brand development income $661,388; other operating revenue $1,570,683. Member's capital (net worth) is negative.
- RISKVerdict A (Strongest tier), verdict score 60/100 (higher is better). SBA loan charge-off rate of 8.2% across 73 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- DATAItem 19 reports gross revenue by segment rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- DL Franchising, LLC
- Parent company
- DL Brands, LLC
- Ultimate parent
- Look Good Brands, LLC
- CEO title
- Chief Executive Officer
- Jennifer Blair
- Incorporated in
- UT
- HQ
- 3527 Washington Road, McMurray, PA 15317
- Auditor
- MG CPA
- Audited financials
- Franchisor revenue
- $8.3M
- vs $9.3M prior year
Overview
About
- CEO
- Jennifer Blair
- Headquarters
- PA
- Founded
- 2015
- FDD year
- 2025
- States available
- 30
Can you afford it, and what does the money buy?
Entry cost runs 29% below the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $60K | $60K |
| Working capital (3–6 mo) | $6K | $15K |
| Equipment, build-out, other | $220K | $386K |
| Total initial investment | $286K | $461K |
Source: Deka Lash 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $286K – $461K
- Top 40% of category vs category
- Liquid capital req'd
- $6K – $15K
- Top 40% of category vs category
- Franchise fee
- $20K – $60K
- Middle of category vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $399 |
| Training fee | $4K |
| Transfer fee | $10K |
| Renewal fee | $4K |
| Inventory (initial) | $14K – $25K |
| Total fee load | 9.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Deka Lash did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Deka Lash unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
41%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Consolidated total revenues of DL Franchising, LLC (audited) for FY ended 12/31/2024: initial franchise fees $1,922,860; product sales $2,261,483; royalty income $1,918,264; brand development income $661,388; other operating revenue $1,570,683. Member's capital (net worth) is negative.
Reported for a subset of outlets rather than the whole system
- Median gross sales
- $264K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
No system-wide average is published for this brand. The median and range below are what Item 19 supports; we show an average only where it reconciles against them.
- Item 19 type
- gross revenue by segment
- Sample size
- 119
- vs category median 38 · large
- Range (low → high)
- $38K→$773K
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 3 / 10
- vs category median 4 / 10 · below
Compared against 179 Personal Care & Beauty brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% (near the Personal Care & Beauty average).
Disclosure
Item 19 reports gross revenue by segment rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System roughly stable (+0.8% 3-year CAGR) with 124 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty averages
How Deka Lash Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 124
- Opened
- 7
- Last reporting year
- Closed
- 13
- Turnover rate
- 10.5%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -4.6%
- Net unit change over 3 years
- 3-yr CAGR
- +0.8%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 7
- Closed (3yr)
- 1
- Terminated (3yr)
- 12
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 10
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 30 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 73
- Loan volume
- $17.1M
- Median loan
- $240K
- 50th percentile
- Charge-off rate
- 8.2%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 91.8%
- 5-yr charge-off
- 14.3%
- Loans approved 2021+
- Active lenders
- 22
- Defaults
- 6
- Typical loan rate
- 7.7%
- avg rate to borrowers
- Franchised industry avg
- 12.1%
- brand beats franchise avg ↓
- Jobs supported
- 826
- 4.8 per loan
- Lender concentration
- 37%
- top lender's share
Borrower mix: 95% went to startups / new businesses, 5% to established operators
Franchise vs independent — in beauty salons, franchised businesses charge off at 12.1% vs 18.6% for independents — franchising is associated with 35% lower SBA default risk in this category.
Vintage analysis
Deka Lash charge-off rate by loan vintage
Top lenders financing Deka Lash franchisees
Showing 3 of 22 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Deka Lash's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 15 states
- Startup risk premium and job creation velocity
- 8-year lending trend
Instant access. No subscription.
What could kill this investment?
SBA loans charge off at 8.2% — 49% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Deka Lash shows system contraction and profitability opacity, presenting moderate-to-cautious risk for franchisees despite protected territory and no litigation.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · MG CPA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 60 / 100 verdict
- 01MEDUnit count declined 4.6% YoY (124 units) — indicates system contraction rather than growth
- 02MEDNet income not disclosed in FDD — cannot assess actual profitability or ROI despite $282k avg revenue
- 03MINORHigh initial investment ($285.9k-$460.8k) with royalty floor of $1,000/month minimum creates fixed cost burden
- 04MINORAverage revenue of $282k may not support $1,000/month minimum royalty + operating costs in mature/declining market
- 05MINOR6% royalty + $1,000 minimum royalty structure heavily favors franchisor over struggling locations
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 1 mi |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 30 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Pittsburgh, PA |
| Jury trial waiver | Yes |
| Governing law | PA |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 46 hrs
- On-the-job training
- 0 hrs
- Training location
- Pittsburgh, PA or online (virtual)
- Ongoing training
- Required
- Time to open
- 9 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
129 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Deka Lash · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Deka Lash franchise?
The total investment to open a Deka Lash franchise ranges from $286K – $461K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Deka Lash franchise owners earn?
Deka Lash does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Deka Lash FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Deka Lash FDD and qualifies whose outlets they describe.
What is Deka Lash's franchise failure rate?
Based on SBA 7(a) loan data, Deka Lash has a charge-off rate of 8.2% across 73 loans, meaning 8.2% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Deka Lash franchise locations are there?
As of their most recent FDD filing, Deka Lash has 124 total units in the United States, including 124 franchised units and 0 company-owned units. 7 new units were opened in the latest reporting year.
Is Deka Lash a good franchise to buy?
FranchiseVerdict rates Deka Lash as a A-grade franchise with a verdict score of 60 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.