Sugaring LA Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Sugaring LA is a beauty franchise specializing in sugaring, a natural hair-removal alternative to waxing. Franchisees run the salons, managing sugaring technicians, appointments, and retail.
FranchiseVerdict summary · 2026
A Sugaring LA franchise requires a total initial investment of $313K – $432K, including a $60K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $313K – $432K
- 35th pct Personal Care…
- Avg gross sales
- N/A
- Company-owned only
- Royalty
- 6.0%
- 10th pct Personal Care…
- Units
- 8
- 14th pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $313K – $432K including a $60K franchise fee, 6.0% ongoing royalty.
- RETURNSItem 19 disclosed $617K average from 4 affiliate-owned outlets. This is franchisor-operated data, not franchisee results.
- RISKVerdict D (Below average), verdict score 31/100 (higher is better).
- FLAGAuditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- SugaringLA Franchise, LLC
- Parent company
- Franworth, LLC
- Predecessor
- sugaringLA Franchise, Inc.
- Prior franchisor entity
- CEO title
- Founder / CEO
- Danielle Correia
- CEO experience
- 12 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Delaware
- HQ
- 106 E. Liberty, Ste. 310, Ann Arbor, MI 48104
- Auditor
- DoerenMayhew
- Audited financials
- Franchisor revenue
- $4K
- vs $231K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Affiliated brands
- sugaringLA
- of one of our members
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Danielle Correia
- Headquarters
- MI
- Founded
- 2022
- FDD year
- 2025
- States available
- 3
Can you afford it, and what does the money buy?
Entry cost runs 29% below the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown20 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $60K | $60K | |
| Lease Payment (first 3 months) | $8K | $15K | |
| Security Deposits | $4K | $8K | |
| Leasehold Improvements | $100K | $160K | |
| Furniture, Fixtures, Decor, and Equipment | $9K | $9K | |
| Studio Layout, Architect, Engineer, Drawings, and Permits | $14K | $20K | |
| Construction Management | $20K | $20K | |
| Initial Supplies | $13K | $15K | |
| Outdoor Signage | $8K | $15K | |
| Point of Sale (POS) Register, Hardware, Software | $10K | $12K | |
| Initial Inventory Package | $5K | $7K | |
| Pre-opening training expenses | $8K | $12K | |
| Telephone and Utility Deposits and Expenses | $250 | $2K | |
| Grand Opening Marketing (3 months prior to opening) | $10K | $10K | |
| Business Licenses, Permits, etc. (first year) | $200 | $1K | |
| Insurance Deposits and Premiums (first three months) | $2K | $2K | |
| Professional Fees (first year) | $3K | $5K | |
| Additional Funds (first three months) | $40K | $60K | |
| Development Fee (Multi-Unit 2-Pack) | $110K | $110K | |
| Development Fee (Multi-Unit 3-Pack) | $135K | $135K | |
| Total initial investment | $558K | $677K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $313K – $432K
- Top 40% of category vs category
- Liquid capital req'd
- $40K – $60K
- Middle of category vs category
- Franchise fee
- $60K – $60K
- Middle of category vs category
- Royalty
- 6.0%
- Gross Revenue · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $375 |
| Training fee | $8K |
| Transfer fee | $5K |
| Renewal fee | $3K |
| Inventory (initial) | $19K – $21K |
| Total fee load | 8.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Sugaring LA did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Sugaring LA unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
39%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Item 19 disclosed $617K average from 4 affiliate-owned outlets. This is franchisor-operated data, not franchisee results.
Company-owned outlets only - not franchisee performance
- Item 19 type
- gross sales
- Sample size
- 4
- vs category median 38 · small
- Range (low → high)
- $511K→$817K
- Cohort dispersion (min → max)
- Transparency tier
- full
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 6 / 10
- vs category median 4 / 10 · above
Compared against 179 Personal Care & Beauty brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Personal Care & Beauty average).
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Multi-unit rate
Only 1% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty averages
How Sugaring LA Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 8
- Opened
- 4
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 4
- Corporate units in the system
- % franchised
- 50%
- vs corporate-owned
- Multi-unit owners
- 1.0%
3-year detail · Item 20
- Opened (3yr)
- 4
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 15
- Franchisor's next-year forecast
- Ceased ops
- 12.5%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 12 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Minnesota
- Virginia
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
The auditor flagged going-concern doubt (Item 21) — the single biggest risk here.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Auditor going-concern note is TRUE with financial_distress, negative franchisor net worth of -$1,314,021 and net income of -$1,229,459 on only $231,262 revenue. Not flagged as early-stage. Small 8-unit system. Serious financial weakness though no litigation or bankruptcy.
Litigation (Item 3)
No litigation or other dispute resolution required to be disclosed
Largest disclosed settlement: $60,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DoerenMayhew⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 31 / 100 verdict
- 01MINORgoing_concern_note=true
- 02MINORNegative net worth -$1,314,021
- 03MINORSmall 8-unit system
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius/Population |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 3 mi |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 4 |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | Yes |
| Arbitration location | franchisor principal place of business |
| Jury trial waiver | Yes |
| Governing law | Michigan |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation or other dispute resolution required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 50 hrs
- On-the-job training
- 38 hrs
- Training location
- On-site and corporate
- Site selection
- franchisor
- POS system
- QuickBooks Online
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks Online
Item 20 · call current owners
Franchisee Contacts
22 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Sugaring LA · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Sugaring LA franchise?
The total investment to open a Sugaring LA franchise ranges from $313K – $432K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Sugaring LA franchise owners earn?
Sugaring LA does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Sugaring LA FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Sugaring LA FDD and qualifies whose outlets they describe.
What is Sugaring LA's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Sugaring LA (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Sugaring LA franchise locations are there?
As of their most recent FDD filing, Sugaring LA has 8 total units in the United States, including 4 franchised units and 4 company-owned units. 4 new units were opened in the latest reporting year.
Is Sugaring LA a good franchise to buy?
FranchiseVerdict rates Sugaring LA as a D-grade franchise with a verdict score of 31 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.