FranchiseVerdict
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FV-00797·STRONGExcellent91

Drybar

Personal Services - Beauty & SalonFranchising since 2012Website
Investment
$391K – $1.1M
72nd pct Beauty & Salon
Avg revenue
$853K
55th pct Beauty & Salon
Royalty
7.0%
61st pct Beauty & Salon
Units
198
80th pct Beauty & Salon
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $391K – $1.1M including a $50K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $853K/year (median $754K).
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 56 loans (below the industry average).
  • System growing at 24.5% CAGR over 3 years with 198 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
DB Franchise, LLC
Parent company
Pomp Holdings, LLC
Incorporated in
Delaware
HQ
1890 Wynkoop Street, Unit 1, Denver, Colorado 80202
Auditor
Grant Thornton LLP
Audited financials
Franchisor revenue
$24.9M
vs $29.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Drybar unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $852,718
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $391K–$1.1M
Working capital
$
FDD reports $20K–$110K

Unlevered ROIC · per unit

22%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$179K
EBITDA margin
21.0%
Total invested
$809K
Payback
54 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Drybar units return on equity?

Edit assumptions

Equity IRR · 5-yr

40.8%

5.53× MOIC

Year-1 DSCR

2.09×

EBITDA ÷ debt service

Equity required

$3.4M

on $11.9M purchase

Total debt

$8.6M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.0M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Drybar franchisees operate blow-dry salons offering on-demand styling and hair care services to retail customers. Day-to-day operations include managing stylists, scheduling appointments, inventory of products/tools, and delivering consistent brand experience across a protected territory. Revenue is primarily service-based with ancillary product sales.

CEO
Amanda Clark
Founded
2021
FDD year
2026
States available
40

Item 7 · what it costs

The Vitals

Total investment
$391K – $1.1M
All-in to open one unit
Liquid capital
$20K – $110K
Cash you must have on hand
Franchise fee
$50K
Royalty
7.0%
Percentage of Gross Receipts · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$853K
Per unit, per year
Median gross sales
$754K
Item 19 type
Average Gross Revenue
Sample size
167 units
vs category median 34 · large
Range (low → high)
$216K$2.5M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank55th
vs Personal Services - Beauty & Salon peers
Investment cost rank72th
Lower investment ranks lower (better)
Royalty rate rank61th
Lower royalty = lower percentile (better)
Unit count rank80th
vs Personal Services - Beauty & Salon peers
Risk score rank4th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
198
Opened
27
Last reporting year
Closed
5
Turnover rate
2.5%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+12.5%
Net unit change last year
3-yr CAGR
+24.5%
Compounded over last 3 years
2024
198+22
Franchised units
2025
176
Franchised units
2026
159
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 22 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 22 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
56
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Drybar presents moderate-to-elevated risk due to missing profitability data, going concern status, and a cost structure that may compress franchisee margins despite solid top-line revenue.

Score breakdown · what drove the 44 / 100 rating

  1. 01MINORNo Item 19 (Net Income) disclosure limits visibility into actual profitability despite $852K avg revenue
  2. 02MINORWide investment range ($391K–$1.1M) suggests inconsistent unit economics or hidden costs
  3. 03HIGHGoing Concern = False indicates potential franchisor financial instability or restructuring
  4. 04MINOR12.5% YoY unit growth is modest for a lifestyle brand in expanding market; no disclosure of unit closures
  5. 05MINOR7% royalty on gross receipts (not net) is aggressive; leaves thin margins in service-based business

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius-based Protected Area
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Colorado

Item 11

Training & Operations

Classroom training
34 hrs
On-the-job training
20 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

94 numbers

Locked
(808) 339-••••
HI
(720) 263-••••
CO
(850) 659-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Drybar · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above