RockBox Fitness Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
RockBox Fitness is a boutique fitness franchise combining boxing, kickboxing, and strength training in group classes. Franchisees run the studios, managing coaches, class scheduling, memberships, and retail.
FranchiseVerdict summary · 2026
A RockBox Fitness franchise requires a total initial investment of $388K – $623K, including a $60K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 0.0% charge-off rate across 35 loans[1]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $388K – $623K
- 72nd pct Health & Fitn…
- Avg gross sales
- N/A
- Outlet subsetNet sales
- Royalty
- N/A
- Units
- 52
- 72nd pct Health & Fitn…
- SBA charge-off
- 0.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $388K – $623K including a $60K franchise fee.
- RETURNSItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
- RISKVerdict B (Above average), verdict score 53/100 (higher is better). SBA loan charge-off rate of 0.0% across 35 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- DATAItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- SLLR Enterprises, LLC
- CEO title
- Chief Executive Officer
- Roger Martin
- CEO experience
- 8 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- North Carolina
- HQ
- 13620 Reese Blvd., #300, Huntersville, NC 28078
- Auditor
- Huggins & Company, CPA PA
- Audited financials
- Franchisor revenue
- $3.9M
- vs $2.7M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Affiliated brands
- via common control of ownership is Get Lit Concepts
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Roger Martin
- Headquarters
- NC
- Founded
- 2017
- FDD year
- 2025
- States available
- 16
Can you afford it, and what does the money buy?
Entry cost runs 12% below the typical health & fitness franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $60K | $60K | |
| Rent and Security Depositnot refundable | $5K | $10K | |
| Utilitiesnot refundable | $500 | $1K | |
| Leasehold Improvementsnot refundable | $137K | $315K | |
| Initial Advertising Spendnot refundable | $22K | $29K | |
| Inventory, Furniture, Fixtures, and Equipment (Genesis Package)not refundable | $99K | $109K | |
| Construction and Upfit Project Management Feenot refundable | $19K | $19K | |
| Computer Systemsnot refundable | $1K | $2K | |
| Insurancenot refundable | $300 | $1K | |
| Signagenot refundable | $11K | $20K | |
| Office Expensesnot refundable | $200 | $300 | |
| Licenses and Permitsnot refundable | $500 | $1K | |
| Professional Fees (lawyer, accountant, etc.)not refundable | $2K | $3K | |
| Travel, lodging, and meals for initial trainingnot refundable | $1K | $3K | |
| Shippingnot refundable | $6K | $10K | |
| Additional Funds (for first 3 months)not refundable | $25K | $40K | |
| Total initial investment | $388K | $623K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $388K – $623K
- Bottom third — review vs category
- Liquid capital req'd
- $25K – $40K
- Middle of category vs category
- Franchise fee
- $60K – $60K
- Bottom third — review vs category
- Royalty
- The greater of (i) 7% of your monthly Gross Sales, or (ii…
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $235 |
| Transfer fee | $15K |
| Renewal fee | $10K |
| Total fee load | 9.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
RockBox Fitness did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one RockBox Fitness unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
42%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Reported for a subset of outlets rather than the whole system
Reported as net sales, not gross sales
- Item 19 type
- net sales
- Sample size
- 48 outlets
- vs category median 12 · large
- Range (low → high)
- $136K→$574K
- Cohort dispersion (min → max)
- Quartile band
- $195K→$455K
- Bottom 25% → top 25%
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 0 / 10
- vs category median 4 / 10 · below
Compared against 173 Health & Fitness brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% (near the Health & Fitness average).
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Operator retention
System expanding at 8.3% CAGR over 3 years across 52 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness averages
How RockBox Fitness Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 52
- Opened
- 5
- Last reporting year
- Closed
- 13
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 25.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -13.3%
- Net unit change over 3 years
- 3-yr CAGR
- +8.3%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 5
- Closed (3yr)
- 13
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 11
- Reacquired (3yr)
- 0
- Franchisor bought back
- Transfer rate
- 21.2%
- Owners selling to other franchisees
- Ceased ops
- 25.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Hawaii
- Illinois
- Indiana
- Maryland
- Michigan
- Minnesota
- North Dakota
- Rhode Island
- South Dakota
- Washington
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
A system losing more than 10% of its units year-over-year is a red flag. Check whether closures are concentrated in specific regions.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 35
- Loan volume
- $9.5M
- Median loan
- $350K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 18
- Defaults
- 0
- Typical loan rate
- 7.9%
- avg rate to borrowers
- Franchised industry avg
- 15.8%
- brand beats franchise avg ↓
- Jobs supported
- 241
- 3.2 per loan
- Lender concentration
- 44%
- top lender's share
Borrower mix: 100% went to startups / new businesses, 0% to established operators
Franchise vs independent — in fitness and recreational sports centers, franchised businesses charge off at 15.8% vs 18.2% for independents — franchising is associated with 13% lower SBA default risk in this category.
Top lenders financing RockBox Fitness franchisees
Showing 3 of 18 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into RockBox Fitness's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 14 states
- Startup risk premium and job creation velocity
- 7-year lending trend
Instant access. No subscription.
With a 0.0% charge-off rate across 35 loans, banks have historically viewed this brand favorably for lending.
What could kill this investment?
SBA loans charge off at 0.0% — 100% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
One active litigation matter: a third-party complaint naming the franchisor affiliates for breach/indemnity/contribution with damages over $900,000, arising from a landlord dispute with a former franchisee. No bankruptcy or going-concern; audited with Item 19. Elevated turnover 25% is a secondary concern.
Litigation (Item 3)
2307 Hamilton LLC vs. HIF New Albany, LLC, David Cook, Nancy Cook, John T. Harp, Kendi J Harp, and Four Sons Fitness Two, LLC vs. SLLR Enterprises, LLC and RKBX Op, LLC. Filed July 24, 2024. Third-party complaint filed September 27, 2024 naming franchisor and RKBX Op, LLC for breach of contract, indemnity, and reimbursement/contribution claims. Damages alleged exceed $900,000.
Largest disclosed settlement: $900,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Huggins & Company, CPA PA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 53 / 100 verdict
- 01MINOROne active suit, affiliates named, >$900K damages claimed
- 02MINORElevated turnover 25%
- 03MINORNo bankruptcy/going-concern; audited, Item 19, 52 units
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Lesser of population or radius |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 3 mi |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 4 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | North Carolina |
| Litigation count | 1 |
View Item 3 litigation summary
2307 Hamilton LLC vs. HIF New Albany, LLC, David Cook, Nancy Cook, John T. Harp, Kendi J Harp, and Four Sons Fitness Two, LLC vs. SLLR Enterprises, LLC and RKBX Op, LLC. Filed July 24, 2024. Third-party complaint filed September 27, 2024 naming franchisor and RKBX Op, LLC for breach of contract, indemnity, and reimbursement/contribution claims. Damages alleged exceed $900,000.
Items 10, 11
Training & Operations
- Classroom training
- 39 hrs
- On-the-job training
- 12 hrs
- Field support
- 32 hrs/yr
- On-site visits per year
- POS system
- Mariana Tek
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Mariana Tek
Item 20 · call current owners
Franchisee Contacts
5 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
RockBox Fitness · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a RockBox Fitness franchise?
The total investment to open a RockBox Fitness franchise ranges from $388K – $623K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do RockBox Fitness franchise owners earn?
RockBox Fitness does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the RockBox Fitness FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the RockBox Fitness FDD and qualifies whose outlets they describe.
What is RockBox Fitness's franchise failure rate?
Based on SBA 7(a) loan data, RockBox Fitness has a charge-off rate of 0.0% across 35 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many RockBox Fitness franchise locations are there?
As of their most recent FDD filing, RockBox Fitness has 52 total units in the United States, including 52 franchised units and 0 company-owned units. 5 new units were opened in the latest reporting year.
Is RockBox Fitness a good franchise to buy?
FranchiseVerdict rates RockBox Fitness as a B-grade franchise with a verdict score of 53 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.