RockBox Fitness Franchise Cost, Revenue & Review 2026
- Investment
- $388K – $623K
- Disclosed sales
- $316K
- gross sales, not profit
- SBA charge-off
- Limited · 35 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
RockBox Fitness is a boutique fitness franchise combining boxing, kickboxing, and strength training in group classes. Franchisees run the studios, managing coaches, class scheduling, memberships, and retail.
FranchiseVerdict summary · 2026
A RockBox Fitness franchise requires a total initial investment of $388K – $623K, including a $60K franchise fee and an ongoing 7.0% royalty[2]. Per the 2025 FDD, average unit revenue was $316K[2]. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored6 of 7 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $388K – $623K
- 72nd pct Health & Fitn…
- Avg gross sales
- $316K
- Outlet subsetNet sales9th pct Health & Fitn…
- Royalty
- 7.0%
- 37th pct Health & Fitn…
- Units
- 52
- 72nd pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $388K – $623K including a $60K franchise fee, 7.0% ongoing royalty.
- RETURNSAverage unit revenue of $316K/year (reported for a subset of outlets rather than the whole system).
- RISKVerdict C (Average), verdict score 39/100 (higher is better).
- GROWTHNegative: net -8 franchised outlets in the latest year (5 opened, 13 closed); 10 signed but not yet open (Item 20).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- SLLR Enterprises, LLC
- CEO title
- Chief Executive Officer
- Roger Martin
- CEO experience
- 8 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- North Carolina
- HQ
- 13620 Reese Blvd., #300, Huntersville, NC 28078
- Auditor
- Huggins & Company, CPA PA
- Audited financials
- Franchisor revenue
- $2.7M
- vs $3.9M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Affiliated brands
- via common control of ownership is Get Lit Concepts
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Roger Martin
- Headquarters
- NC
- Founded
- 2017
- FDD year
- 2025
- States available
- 16
Can you afford it, and what does the money buy?
Entry cost runs 29% above the typical health & fitness franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $60K | $60K | |
| Rent and Security Depositnot refundable | $5K | $10K | |
| Utilitiesnot refundable | $500 | $1K | |
| Leasehold Improvementsnot refundable | $137K | $315K | |
| Initial Advertising Spendnot refundable | $22K | $29K | |
| Inventory, Furniture, Fixtures, and Equipment (Genesis Package)not refundable | $99K | $109K | |
| Construction and Upfit Project Management Feenot refundable | $19K | $19K | |
| Computer Systemsnot refundable | $1K | $2K | |
| Insurancenot refundable | $300 | $1K | |
| Signagenot refundable | $11K | $20K | |
| Office Expensesnot refundable | $200 | $300 | |
| Licenses and Permitsnot refundable | $500 | $1K | |
| Professional Fees (lawyer, accountant, etc.)not refundable | $2K | $3K | |
| Travel, lodging, and meals for initial trainingnot refundable | $1K | $3K | |
| Shippingnot refundable | $6K | $10K | |
| Additional Funds (for first 3 months)not refundable | $25K | $40K | |
| Total initial investment | $388K | $623K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $388K – $623K
- Bottom third — review vs category
- Liquid capital req'd
- $25K – $40K
- Middle of category vs category
- Franchise fee
- $60K – $60K
- Bottom third — review vs category
- Royalty
- 7.0%
- Set by a formula · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $235 |
| Transfer fee | $15K |
| Renewal fee | $10K |
| Inventory (initial) | $99K – $109K |
| Total fee load | 9.0% of rev |
What do units actually make?
Average unit sales run 34% below the health & fitness norm.
Reported for a subset of outlets rather than the whole system
Reported as net sales, not gross sales
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for RockBox Fitness until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$538K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one RockBox Fitness unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Reported for a subset of outlets rather than the whole system
Reported as net sales, not gross sales
- Avg gross sales
- $316K
- Per unit, per year
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- net sales
- Sample size
- 48 outlets
- vs category median 11 · large
- Range (low → high)
- $136K→$574KCited, not corroborated — printed on page 60 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $195K→$455K
- Bottom 25% → top 25%
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
Compared against 173 Health & Fitness brands
Revenue is only 0.6x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $316K/year in gross sales. Revenue-to-investment ratio: 0.6x. Reported for a subset of outlets rather than the whole system.
Fee burden
Total ongoing fee load of 9.0% (near the Health & Fitness median).
Disclosure
Transparency score 0/10 — minimal disclosure beyond the required average. Hard to judge the distribution of outcomes across units.
Operator retention
System expanding at 8.3% CAGR over 3 years across 52 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness medians
How RockBox Fitness Compares
Category median of published Health & Fitness brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 52
- Opened
- 5
- Last reporting year
- Closed
- 13
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 25.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -13.3%
- Net unit change over 3 years
- 3-yr CAGR
- +8.3%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 11
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 10
- 0.19 per open outlet · Item 20 Table 5
- Projected new
- 4
- Franchisor's next-year forecast
- Transfer rate
- 21.2%
- Owners selling to other franchisees
- Ceased ops
- 25.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Hawaii
- Illinois
- Indiana
- Maryland
- Michigan
- Minnesota
- North Dakota
- Rhode Island
- South Dakota
- Washington
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Where the owners are · Item 20 owner list
5 current owners across 4 states.
- NC 2
- FL 1
- IL 1
- TN 1
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
A system losing more than 10% of its units year-over-year is a red flag. Check whether closures are concentrated in specific regions.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 35
- Loan volume
- $9.5M
- Median loan
- $350K
- 50th percentile
- Charge-off rate
- Limited · 35 loans
- Limited SBA coverage: 35 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 35 loans
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 18
- Defaults
- 0
- Typical loan rate
- 7.9%
- avg rate to borrowers
- Franchised industry avg
- 15.8%
- n=7,965 loans
- Jobs supported
- 241
- 3.2 per loan
- Lender concentration
- 44%
- top lender's share
Borrower mix: 100% went to startups / new businesses, 0% to established operators
Franchise vs independent — in fitness and recreational sports centers, franchised businesses charge off at 15.8% vs 18.2% for independents — franchising is associated with 13% lower SBA default risk in this category.
Top lenders financing RockBox Fitness franchisees
Showing 3 of 18 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for RockBox Fitness from SBA 7(a) FOIA data.
- Principal loss rate
- 0.0%
- Avg SBA guarantee
- 71%
- Avg interest rate
- 7.87%
- Lender concentration
- 44.0%
- Job velocity
- 3.2 per $100K
- NAICS benchmark
- 12.5%
- NAICS 713940
- Jobs supported
- 241
Top SBA lendersTop lender holds 44% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 11 | $3.0M | 0.0% |
| 2 | Stone Bank | 1 | $282K | N/A |
| 3 | United Midwest Savings Bank National Association | 1 | $150K | 0.0% |
| 4 | Truist Bank | 1 | $350K | 0.0% |
| 5 | Uwharrie Bank | 1 | $216K | N/A |
| 6 | Ameris Bank | 1 | $413K | N/A |
| 7 | Pinnacle Bank | 1 | $358K | N/A |
| 8 | RiverHills Bank | 1 | $263K | N/A |
| 9 | Valley National Bank | 1 | $689K | N/A |
| 10 | UMB Bank, National Association | 1 | $127K | 0.0% |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| TXTexas | 4 | 0 | 0.0% |
| FLFlorida | 3 | 0 | -- |
| OHOhio | 3 | 0 | -- |
| VAVirginia | 3 | 0 | 0.0% |
| IDIdaho | 2 | 0 | -- |
| NCNorth Carolina | 2 | 0 | 0.0% |
| ALAlabama | 1 | 0 | -- |
| GAGeorgia | 1 | 0 | -- |
| MSMississippi | 1 | 0 | -- |
| NJNew Jersey | 1 | 0 | 0.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
One active litigation matter: a third-party complaint naming the franchisor affiliates for breach/indemnity/contribution with damages over $900,000, arising from a landlord dispute with a former franchisee. No bankruptcy or going-concern; audited with Item 19. Elevated turnover 25% is a secondary concern.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
2307 Hamilton LLC vs. HIF New Albany, LLC, David Cook, Nancy Cook, John T. Harp, Kendi J Harp, and Four Sons Fitness Two, LLC vs. SLLR Enterprises, LLC and RKBX Op, LLC. Filed July 24, 2024. Third-party complaint filed September 27, 2024 naming franchisor and RKBX Op, LLC for breach of contract, indemnity, and reimbursement/contribution claims. Damages alleged exceed $900,000.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Huggins & Company, CPA PA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 39 / 100 verdict
- 01MINOROne active suit, affiliates named, >$900K damages claimed
- 02MINORElevated turnover 25%
- 03MINORNo bankruptcy/going-concern; audited, Item 19, 52 units
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 3 mi |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 15 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 4 |
| Curable defaultsℹ | 11 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | North Carolina |
| Litigation count | 1 |
View Item 3 litigation summary
2307 Hamilton LLC vs. HIF New Albany, LLC, David Cook, Nancy Cook, John T. Harp, Kendi J Harp, and Four Sons Fitness Two, LLC vs. SLLR Enterprises, LLC and RKBX Op, LLC. Filed July 24, 2024. Third-party complaint filed September 27, 2024 naming franchisor and RKBX Op, LLC for breach of contract, indemnity, and reimbursement/contribution claims. Damages alleged exceed $900,000.
Items 10, 11
Training & Operations
- Classroom training
- 39 hrs
- On-the-job training
- 12 hrs
- Ongoing training
- Required
- Field support
- 32 hrs/yr
- On-site visits per year
- Site selection
- franchisee (subject to franchisor approval)
- Franchisor financing
- Not offered
- Item 10
- POS system
- Mariana Tek
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Mariana Tek
Item 20 · call current owners
Franchisee Contacts
5 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a RockBox Fitness franchise?
The total investment to open a RockBox Fitness franchise ranges from $388K – $623K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do RockBox Fitness franchise owners earn?
According to Item 19 of the RockBox Fitness FDD, the average gross sales per unit is $316K. Important context: Reported for a subset of outlets rather than the whole system; Reported as net sales, not gross sales. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns RockBox Fitness?
RockBox Fitness is franchised by SLLR Enterprises, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the RockBox Fitness FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the RockBox Fitness FDD and qualifies whose outlets they describe.
What is RockBox Fitness's franchise failure rate?
SBA 7(a) loan charge-off data is not available for RockBox Fitness (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many RockBox Fitness franchise locations are there?
As of their most recent FDD filing, RockBox Fitness has 52 total units in the United States, including 52 franchised units and 0 company-owned units. 5 new units were opened in the latest reporting year.
Is RockBox Fitness a good franchise to buy?
FranchiseVerdict rates RockBox Fitness as a C-grade franchise with a verdict score of 39 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.