FranchiseVerdict
RockBox Fitness logo
FV-02167·MODERATEExcellent86

RockBox Fitness

Health & FitnessFranchising since 2017Website
Investment
$388K – $623K
71st pct Health & Fitn…
Avg revenue
58th pct Health & Fitn…
Royalty
Units
52
71st pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $388K – $623K including a $60K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 56/100. SBA loan default rate of 0.0% across 67 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
SLLR Enterprises, LLC
Incorporated in
North Carolina
HQ
13620 Reese Blvd., #300, Huntersville, NC 28078
Auditor
Huggins & Company, CPA PA
Audited financials
Franchisor revenue
$3.9M
vs $2.7M prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one RockBox Fitness unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $388K–$623K
Working capital
$
FDD reports $25K–$40K

Unlevered ROIC · per unit

42%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$225K
EBITDA margin
30.0%
Total invested
$538K
Payback
29 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

RockBox Fitness franchisees operate boutique fitness studios offering rock-climbing and climbing-focused group fitness classes. Day-to-day operations include managing climbing walls, leading instructional classes, handling membership sales and retention, maintaining facility safety/equipment, and managing staff scheduling and payroll.

CEO
Roger Martin
Founded
2017
FDD year
2025
States available
16

Item 7 · what it costs

The Vitals

Total investment
$388K – $623K
All-in to open one unit
Liquid capital
$25K – $40K
Cash you must have on hand
Franchise fee
$60K
Royalty
The greater of (i) 7% of your monthly Gross Sales, or (ii…
Ad fund
2.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
52
Opened
5
Last reporting year
Closed
13
Turnover rate
25.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-13.3%
Net unit change last year
3-yr CAGR
+8.3%
Compounded over last 3 years
2023
52-9
Franchised units
2024
60
Franchised units
2025
48
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
67
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

56
Risk · 0-100
MODERATE56 / 100

RockBox Fitness presents meaningful caution-level risk: contracting unit base, undisclosed financials, active litigation, and going concern status indicate potential franchisor instability and unproven unit-level profitability.

Score breakdown · what drove the 56 / 100 rating

  1. 01MEDUnit count declined 13.3% YoY (52 units) indicating system contraction and potential market saturation or performance issues
  2. 02MEDNo Item 19 financial performance disclosure (Avg Revenue and Net Income not disclosed) prevents accurate ROI assessment and suggests weak unit economics
  3. 03HIGHActive litigation involving franchisor over lease dispute and indemnity claims raises concerns about franchisor support and legal exposure for franchisees
  4. 04MEDHigh minimum royalty of $1,500/month ($18,000/year) creates break-even pressure on struggling locations, especially relevant given unit decline
  5. 05HIGHGoing Concern flag suggests potential financial instability at franchisor level, raising solvency and support continuity risks
  6. 06MINORFitness franchise sector highly competitive with low barriers to entry; declining units suggest RockBox losing market share or struggling with retention

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Lesser of population or radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
North Carolina

Item 11

Training & Operations

Classroom training
39 hrs
On-the-job training
12 hrs
POS system
Mariana Tek
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

11 numbers

Locked
(317) 232-••••
IN
(864) 558-••••
SC
(704) 964-••••
NC

One-time purchase · CSV download · Validation questions included

FDD download

RockBox Fitness · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above