Fleet Feet Franchise Cost, Revenue & Review 2026
- Investment
- $352K – $652K
- Disclosed sales
- $1.7M
- gross sales, not profit
- SBA charge-off
- 7.1%
- on 28 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Fleet Feet is a specialty-retail franchise selling running and walking shoes with personalized fittings and gait analysis. Franchisees run stores managing footwear inventory, fitting expertise, and local running communities and events.
FranchiseVerdict summary · 2026
A Fleet Feet franchise requires a total initial investment of $352K – $652K, including a $23K – $45K franchise fee and an ongoing 4.0% royalty[2]. Per the 2026 FDD, average unit revenue was $1.7M[2]. SBA 7(a) loans show a 7.1% charge-off rate across 28 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $352K – $652K
- 65th pct Health & Fitn…
- Avg gross sales
- $1.7M
- 33rd pct Health & Fitn…
- Royalty
- 4.0%
- 0th pct Health & Fitn…
- Units
- 283
- 92nd pct Health & Fitn…
- SBA charge-off
- 7.1%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $352K – $652K including a $45K franchise fee, 4.0% ongoing royalty.
- RETURNSAverage unit revenue of $1.7M/year (median $1.6M).
- RISKVerdict A (Strongest tier), verdict score 98/100 (higher is better). SBA loan charge-off rate of 7.1% across 28 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHPositive: net +5 franchised outlets in the latest year (12 opened, 7 closed) (Item 20).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Fleet Feet, Incorporated
- Parent company
- Onward Outdoor Brands, LLC
- FDD Item 1, page 9 of the 2026 FDD
- Ultimate parent
- Investor's Management Corporation
- FDD Item 1, page 9 of the 2026 FDD
- Predecessor
- Fleet Feet Sports
- Prior franchisor entity
- CEO title
- Chairman of Board, Director
- Joey Pointer
- Incorporated in
- NC
- HQ
- 310 East Main Street, Suite 200, Carrboro, NC 27510
- Auditor
- PricewaterhouseCoopers LLP
- Audited financials
- Franchisor revenue
- $15.2M
- vs $14.7M prior year
Affiliated brands
- RUNNING LOGISTICS
- FFS DIGITAL
- FLEET FEET SPORTS DEVELOPMENT COMPANY
- MARATHON SPORTS
- FFS Digital
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Joey Pointer
- Headquarters
- NC
- Founded
- 2002
- FDD year
- 2026
- States available
- 35
Can you afford it, and what does the money buy?
Entry cost runs 28% above the typical health & fitness franchise.
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown10 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $23K | $45K | |
| Inventory | $80K | $140K | |
| Real Estate & Improvements | $150K | $250K | |
| Furniture, Fixtures, and Equipment | $50K | $125K | |
| Computer Hardware and Software | $16K | $24K | |
| fit id subscription | $1K | $1K | |
| Travel and living expenses while training | $4K | $6K | |
| E-Commerce Fee | $300 | $300 | |
| Legal, Accounting, and License Fees | $3K | $10K | |
| Additional Funds - 3 Months | $25K | $50K | |
| Total initial investment | $352K | $652K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $352K – $652K
- Middle of category vs category
- Liquid capital req'd
- $25K – $50K
- Middle of category vs category
- Franchise fee
- $23K – $45K
- Top 40% of category vs category
- Royalty
- 4.0%
- typical 6–8%
- Ad fund
- 0.3%
- typical 3–5%
- Total fee load
- 4.3%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 4.0% of gross sales |
| Marketing / ad fund | 0.3% |
| Technology fee | $0 |
| Training fee | $200 |
| Transfer fee | $10K |
| Renewal fee | $0 |
| Inventory (initial) | $80K – $140K |
| Total fee load | 4.3% of rev |
A 4.3% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
What do units actually make?
Average unit sales run 254% above the health & fitness norm.
Source: FDD 2026 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Fleet Feet until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$539K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Fleet Feet unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
- Avg gross sales
- $1.7M
- Per unit, per year
- Median gross sales
- $1.6M
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 167 outlets
- vs category median 11 · large
- Range (low → high)
- $177K→$5.7MCited, not corroborated — printed on page 60 of the 2026 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $1.1M→$2.1M
- Bottom 25% → top 25%
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 173 Health & Fitness brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $1.7M/year in gross sales. Revenue-to-investment ratio: 3.4x.
Fee burden
Total ongoing fee load of 4.3% — below the Health & Fitness median of 9.0%.
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 7.7% CAGR over 3 years across 283 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness medians
How Fleet Feet Compares
Category median of published Health & Fitness brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 283
- Opened
- 12
- Last reporting year
- Closed
- 7
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 2.5%
- Company-owned
- 86
- Corporate units in the system
- % franchised
- 70%
- vs corporate-owned
- Net growth (3-yr)
- +7.7%
- Net unit change over 3 years
- 3-yr CAGR
- +7.7%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 1
- Not renewed
- 0
- Transferred
- 4
- Reacquired
- 2
- Franchisor bought back
- Transfer rate
- 1.4%
- Owners selling to other franchisees
- Termination rate
- 0.4%
- Franchisor-initiated terminations
- Ceased ops
- 0.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 37 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
190 current owners across 36 states; 7 former (terminated, transferred or not renewed) listed separately.
- CA 18
- FL 15
- NC 15
- OH 14
- TX 13
- IL 11
- TN 11
- WA 10
- SC 9
- GA 8
- AL 6
- MS 5
- +24 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 28
- Loan volume
- $3.4M
- Median loan
- $100K
- 50th percentile
- Charge-off rate
- 7.1%
- on 28 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 92.9%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 20
- Defaults
- 2
- Typical loan rate
- 5.5%
- avg rate to borrowers
- Franchised industry avg
- 27.1%
- brand beats franchise avg ↓
- Jobs supported
- 160
- 4.6 per loan
- Lender concentration
- 11%
- top lender's share
Franchise vs independent — in shoe stores, franchised businesses charge off at 27.1% vs 24.2% for independents — franchising is associated with 12% higher SBA default risk in this category.
Vintage analysis
Fleet Feet charge-off rate by loan vintage
Top lenders financing Fleet Feet franchisees
Showing 3 of 20 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Fleet Feet from SBA 7(a) FOIA data.
- Principal loss rate
- 2.6%
- Avg SBA guarantee
- 69%
- Avg interest rate
- 5.53%
- Avg chargeoff amount
- $45K
- Lender concentration
- 10.7%
- Job velocity
- 4.6 per $100K
- NAICS benchmark
- 29.4%
- NAICS 448210
- Jobs supported
- 160
Top SBA lendersTop lender holds 11% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | Trustmark Bank | 3 | $180K | 0.0% |
| 2 | Wells Fargo Bank National Association | 2 | $316K | 0.0% |
| 3 | KeyBank National Association | 2 | $253K | 50.0% |
| 4 | Glacier Bank | 2 | $160K | 0.0% |
| 5 | Manufacturers and Traders Trust Company | 2 | $180K | 0.0% |
| 6 | Citizens Bank, National Association | 2 | $150K | 0.0% |
| 7 | Western Alliance Bank | 2 | $260K | 0.0% |
| 8 | Providence Bank & Trust | 1 | $90K | 0.0% |
| 9 | UMB Bank, National Association | 1 | $94K | 0.0% |
| 10 | Heritage Bank of Commerce | 1 | $90K | 0.0% |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| CACalifornia | 4 | 0 | 0.0% |
| NYNew York | 4 | 0 | 0.0% |
| ALAlabama | 3 | 0 | 0.0% |
| AZArizona | 3 | 0 | 0.0% |
| IDIdaho | 2 | 0 | 0.0% |
| NCNorth Carolina | 2 | 0 | 0.0% |
| COColorado | 1 | 1 | 100.0% |
| DCWashington DC | 1 | 0 | 0.0% |
| FLFlorida | 1 | 0 | 0.0% |
| GAGeorgia | 1 | 0 | 0.0% |
SBA 7(a) lending trend
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
SBA loans charge off at 7.1% — 55% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Fleet Feet presents moderate-to-cautionary risk due to lack of profitability disclosure, anemic unit growth, and capital-intensive model without clear ROI visibility.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation is required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · PricewaterhouseCoopers LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Figures from the audited Balance Sheets and Statements of Income of Fleet Feet, Incorporated (the franchisor entity Item 21 relies on; no separate parent/guarantor statements presented), fiscal year ended December 31, 2025, in whole US dollars (not scaled). Auditor: PricewaterhouseCoopers LLP, Raleigh, NC, dated March 18, 2026 (2023 figures audited by another auditor per Other Matter paragraph). franchisor_revenue_yr1/yr2 = Franchise revenue ($15,241,714 in 2025; $14,657,368 in 2024). total_revenue 2025 = $22,245,129. Other revenue is Vendor management revenue $5,865,053 + Marketing fund revenue $1,138,362 = $7,003,415. Balance sheet reconciles: assets 26,751,422 = liabilities 7,809,840 + shareholder's equity 18,941,582.
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 98 / 100 verdict
- 01MEDNet income not disclosed in FDD Item 19 — cannot validate profitability or ROI against $352k-$651.5k investment
- 02MINORMinimal unit growth of 2.6% YoY suggests market saturation or franchisee satisfaction issues in 283-unit system
- 03MEDHigh investment range ($299.5k spread) with no disclosed average net income creates uncertainty on payback period
- 04MINORRoyalty burden of 4% on $1.67M avg revenue ($66.9k annually) plus operating costs may compress margins significantly
- 05MINOR20-year term is unusually long and locks franchisees into potential declining retail/running shoe market trends
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 4.3% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 25 mi |
| Territory population | 200,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | Raleigh, North Carolina |
| Jury trial waiver | Yes |
| Governing law | NC |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 34 hrs
- On-the-job training
- 8 hrs
- Training location
- Carrboro, NC; approved Fleet Feet store; or web-based
- Ongoing training
- Required
- Time to open
- 12 mo
- From signing to launch
- Franchisor financing
- Offered
- Item 10
- POS system
- RICS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: RICS
Item 20 · call current owners
Franchisee Contacts
197 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Fleet Feet franchise?
The total investment to open a Fleet Feet franchise ranges from $352K – $652K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Fleet Feet franchise owners earn?
According to Item 19 of the Fleet Feet FDD, the average gross sales per unit is $1.7M. The median is $1.6M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Fleet Feet?
Fleet Feet is franchised by Fleet Feet, Incorporated. Its parent company is Onward Outdoor Brands, LLC. The ultimate parent named in the FDD is Investor's Management Corporation. Source: FDD Item 1, 2026 filing.
What is Item 19 in the Fleet Feet FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Fleet Feet FDD and qualifies whose outlets they describe.
What is Fleet Feet's franchise failure rate?
Based on SBA 7(a) loan data, Fleet Feet has a charge-off rate of 7.1% across 28 loans, meaning 7.1% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Fleet Feet franchise locations are there?
As of their most recent FDD filing, Fleet Feet has 283 total units in the United States, including 197 franchised units and 86 company-owned units. 12 new units were opened in the latest reporting year.
Is Fleet Feet a good franchise to buy?
FranchiseVerdict rates Fleet Feet as a A-grade franchise with a verdict score of 98 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.