Manduu Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Manduu is a boutique fitness franchise offering 15-minute workouts using electro-muscle stimulation (EMS) technology. Franchisees run the studios, managing coaches, sessions, and membership growth.
FranchiseVerdict summary · 2026
A Manduu franchise requires a total initial investment of $263K – $724K, including a $75K franchise fee. The 2023 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2023 FDD issuance
Overview
- Investment
- $263K – $724K
- 51st pct Health & Fitn…
- Avg gross sales
- N/A
- Incl. company outlets
- Royalty
- N/A
- Units
- 15
- 44th pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $263K – $724K including a $75K franchise fee.
- RETURNSItem 19 reports Gross Sales by location (annual, 2022) rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict D (Below average), verdict score 34/100 (higher is better).
- DATAItem 19 reports Gross Sales by location (annual, 2022) rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Manduu America, LLC
- Parent company
- None
- Ultimate parent
- MEMS (Manduu EMS, LLC)
- CEO title
- Chief Executive Officer
- Jason Ritzen
- CEO experience
- 2017 yrs
- Years in role or industry
- Incorporated in
- TN
- HQ
- 128 4th Ave. North, Franklin, Tennessee 37064
- Auditor
- Blankenship CPA Group, PLLC
- Audited financials
- Franchisor revenue
- $340K
- vs $538K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Jason Ritzen
- Headquarters
- TN
- Founded
- 2017
- FDD year
- 2023
- States available
- 7
Can you afford it, and what does the money buy?
Entry cost runs 14% below the typical health & fitness franchise.
Source: FDD 2023 · Items 5–7
Full Item 7 breakdown19 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Background Check Feenot refundable | $500 | $500 | |
| Initial Franchise Feenot refundable | $75K | $75K | |
| Real Estate (security deposit and initial 3 months' rent) | $12K | $38K | |
| Leasehold Improvementsnot refundable | $0 | $200K | |
| Architectnot refundable | $0 | $8K | |
| Furniture, Fixtures, Equipment and Decornot refundable | $85K | $140K | |
| Signagenot refundable | $8K | $15K | |
| Insurance | $5K | $6K | |
| Grand Opening Advertisingnot refundable | $25K | $50K | |
| Computer Systemnot refundable | $7K | $11K | |
| Opening Inventorynot refundable | $4K | $7K | |
| Uniformsnot refundable | $600 | $600 | |
| Annual Music License Feenot refundable | $300 | $600 | |
| Stationerynot refundable | $350 | $350 | |
| Prepaid Expenses and Deposits | $500 | $1K | |
| Training Expensesnot refundable | $3K | $11K | |
| Business Fees and Licenses | $1K | $4K | |
| Professional Feesnot refundable | $1K | $8K | |
| Additional Funds (3 months)not refundable | $35K | $150K | |
| Total initial investment | $263K | $724K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $263K – $724K
- Middle of category vs category
- Liquid capital req'd
- $35K – $150K
- Bottom third — review vs category
- Franchise fee
- $75K – $75K
- Bottom third — review vs category
- Royalty
- Greater of 8% of monthly Gross Sales or $1,000 per E-fit …
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | Greater 8% of monthly Gross Sales or $1,000 per E-fit machine per month |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $740 |
| Training fee | $2K |
| Transfer fee | $19K |
| Renewal fee | $10K |
| Inventory (initial) | $4K – $7K |
| Total fee load | 10.0% of rev |
What do units actually make?
Source: FDD 2023 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Manduu did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Manduu unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
38%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2023 FDD
Financial Performance
Includes company-owned outlets
- Item 19 type
- Gross Sales by location (annual, 2022)
- Sample size
- 10
- vs category median 12
- Range (low → high)
- $64K→$393K
- Cohort dispersion (min → max)
- Reporting year
- 2022
- Fiscal year the figures cover
- Source filing
- FDD 2023
- Disclosed in the 2023 filing, covering 2022
- Transparency
- 0 / 10
- vs category median 4 / 10 · below
Compared against 173 Health & Fitness brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 10.0% — above the Health & Fitness average of 8.4%.
Disclosure
Item 19 reports Gross Sales by location (annual, 2022) rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 125.0% CAGR over 3 years across 15 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness averages
How Manduu Compares
Is the system healthy?
Source: FDD 2023 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 15
- Opened
- 0
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 22.2%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 60%
- vs corporate-owned
- Net growth (3-yr)
- -20.0%
- Net unit change over 3 years
- 3-yr CAGR
- +125.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 1
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 0
- Franchisor's next-year forecast
- Continuity rate
- 90.0%
- Units that stayed open
- Ceased ops
- 6.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Manduu presents HIGH RISK: a contracting 15-unit system with Going Concern status, zero earnings transparency, and substantial capital requirements create significant doubt about franchisee profitability and franchisor viability.
Litigation (Item 3)
No litigation required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Blankenship CPA Group, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 34 / 100 verdict
- 01HIGHGoing Concern warning indicates franchisor financial distress or viability questions
- 02MEDUnit count declined 10% YoY (15 units total) suggesting system contraction and weak franchisee performance
- 03MEDHigh initial investment ($262.7K–$724K) with no disclosed average revenue creates ROI opacity
- 04MINORDual royalty structure (8%+ of sales OR $1,000/machine/month) ambiguous—unclear which applies and how it impacts profitability
- 05MINORFranchise fee ($75K) is substantial relative to 15-unit system size, suggesting franchisor may be unit-focused rather than franchisee-success-focused
- 06MEDNo litigation disclosed but Going Concern status suggests potential regulatory or operational issues not yet litigated
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 10.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2023 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 1 mi |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Davidson County, Tennessee |
| Jury trial waiver | Yes |
| Governing law | TN |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 51 hrs
- On-the-job training
- 49 hrs
- Training location
- Nashville, Tennessee (Franklin corporate office and affiliate-owned studio)
- Ongoing training
- Required
- Field support
- 8 hrs/yr
- On-site visits per year
- Time to open
- 5 mo
- From signing to launch
- Site selection
- franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- FitSoft Manduu Studio Management Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: FitSoft Manduu Studio Management Software
Item 20 · call current owners
Franchisee Contacts
8 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Manduu · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Manduu franchise?
The total investment to open a Manduu franchise ranges from $263K – $724K, with an initial franchise fee of $75K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Manduu franchise owners earn?
Manduu does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Manduu FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Manduu FDD and qualifies whose outlets they describe.
What is Manduu's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Manduu (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Manduu franchise locations are there?
As of their most recent FDD filing, Manduu has 15 total units in the United States, including 9 franchised units and 6 company-owned units.
Is Manduu a good franchise to buy?
FranchiseVerdict rates Manduu as a D-grade franchise with a verdict score of 34 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.