Natural PilatesFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Natural Pilates franchise requires a total initial investment of $430K – $600K, including a $45K franchise fee and an ongoing 7.0% royalty[2]. Per the 2025 FDD, average unit revenue was $1.4M[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $430K – $600K
- 77th pct Health & Fitn…
- Avg gross sales
- $1.4M
- 50th pct Health & Fitn…
- Royalty
- 7.0%
- 28th pct Health & Fitn…
- Units
- 5
- 26th pct Health & Fitn…
- SBA default
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $430K – $600K including a $45K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $1.4M/year.
- Verdict A (Top Quintile) with a risk score of 39/100.
- Emerging franchise: only 2 years of franchising with 5 units. Early-stage systems carry higher risk but may offer better territory availability.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Natural Pilates Franchise, LLC
- Parent company
- Natural Pilates Holdings, LLC
- Incorporated in
- WY
- HQ
- 9903 Santa Monica Blvd, Box 619, Beverly Hills, CA 90212
- Auditor
- Naper CPA Group
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Overview
About
Natural Pilates franchisees operate boutique pilates studios offering mat and equipment-based classes, personal training, and wellness services to local members. Day-to-day operations include instructor scheduling, class management, membership sales/retention, facility maintenance, and adherence to brand standards. Revenue derives from class memberships, drop-in fees, private sessions, and retail product sales.
- CEO
- Laura Wilson
- Headquarters
- CA
- Founded
- 2024
- FDD year
- 2025
- States available
- 0
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $75K | $100K |
| Equipment, build-out, other | $310K | $455K |
| Total initial investment | $430K | $600K |
Source: Natural Pilates 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$415K
30.0% margin
Unlevered ROIC
69%
EBITDA / total invested capital
Payback
17 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $430K – $600K
- Below avg, review vs category
- Liquid capital req'd
- $75K – $100K
- Below avg, review vs category
- Franchise fee
- $45K – $45K
- Better than avg vs category
- Royalty
- 7.0%
- Gross Sales · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $500 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $1.4M
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Affiliate-owned outlets
- Sample size
- 5 units
- vs category median 11 · small
- Range (low → high)
- $735K→$2.0M
- Cohort dispersion (min → max)
- Transparency
- 5 / 5
- vs category median 4 / 5 · above
Compared against 180 Health & Fitness brands
vs Health & Fitness averages
How Natural Pilates Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 5
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 5
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Natural Pilates presents significant caution-level risk due to franchisor going concern issues, micro-unit count, undisclosed profitability metrics, and high capital requirements relative to system maturity.
Audited financials (Item 21)
Yes · Naper CPA Group
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 39 / 100 rating
- 01HIGHGoing Concern status is False — indicates potential financial instability at franchisor level
- 02MINOROnly 5 units system-wide with unknown growth trajectory — extremely small and unproven franchise model
- 03MEDNet Income not disclosed — inability to validate profitability claims or ROI potential
- 04MINORHigh initial investment ($429,600-$600,000) relative to system size creates concentration risk
- 05MINORAverage revenue of $1.26M may not support 7% royalty + operating costs + loan service on $515K investment
- 06MED10-year term locks franchisee into potentially failing system with limited exit options
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Population based |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | California |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 55 hrs
- On-the-job training
- 19 hrs
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
15 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Natural Pilates · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Natural Pilates franchise?
The total investment to open a Natural Pilates franchise ranges from $430K – $600K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Natural Pilates franchise owners earn?
According to Item 19 of the Natural Pilates FDD, the average gross sales per unit is $1.4M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Natural Pilates's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Natural Pilates (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Natural Pilates franchise locations are there?
As of their most recent FDD filing, Natural Pilates has 5 total units in the United States, including 0 franchised units and 5 company-owned units.
Is Natural Pilates a good franchise to buy?
FranchiseVerdict rates Natural Pilates as a A-grade franchise with a risk score of 39 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.