Green Motion Car and Van RentalFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Green Motion Car and Van Rental franchise requires a total initial investment of $168K – $1.5M, including a $10K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $168K – $1.5M
- 19th pct Automotive
- Avg gross sales
- N/A
- 24th pct Automotive
- Royalty
- N/A
- Units
- 6
- 5th pct Automotive
- SBA default
- N/A
Quick verdict · Automotive · color = vs category peers
Green = >15% above Automotive avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $168K – $1.5M including a $10K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Top Quintile) with a risk score of 47/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Green Motion North America LLC
- Parent company
- Green Motion of America LLC
- Ultimate parent
- Green Motion Limited
- Incorporated in
- MS
- HQ
- Unit 1, Aspen Farm, Sheep Lane, Woburn, United Kingdom MK17 9HD
- Auditor
- HORNE LLP
- Audited financials
- Franchisor revenue
- $0
- vs $0 prior year
Overview
About
Franchisees operate car and van rental locations under the Green Motion brand, managing fleet inventory, customer bookings, vehicle maintenance, and day-to-day rental operations. Revenue is generated through daily/weekly/monthly rental fees, with franchisees responsible for local marketing, staffing, and compliance with transportation regulations.
- CEO
- Richard Lowden
- Founded
- 2022
- FDD year
- 2025
- States available
- 4
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $10K | $10K |
| Working capital (3–6 mo) | $10K | $50K |
| Equipment, build-out, other | $148K | $1.5M |
| Total initial investment | $168K | $1.5M |
Source: Green Motion Car and Van Rental 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $168K – $1.5M
- Better than avg vs category
- Liquid capital req'd
- $10K – $50K
- Better than avg vs category
- Franchise fee
- $10K – $800K
- Better than avg vs category
- Royalty
- The greater of 6% of Gross Revenue and a monthly minimum …
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $0 |
| Transfer fee | $2K |
| Renewal fee | $5K |
| Total fee load | 8.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Automotive averages
How Green Motion Car and Van Rental Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 6
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Underdeveloped franchise system with minimal unit count, absent financial performance data, and active litigation over disclosure practices presents elevated investment risk.
Litigation (Item 3)
2 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $10
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · HORNE LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 47 / 100 rating
- 01MINOROnly 6 units in system with unknown growth trajectory suggests weak franchisee recruitment and retention
- 02MINORNo average revenue or net income disclosure (no Item 19 equivalent) prevents ROI validation and raises transparency concerns
- 03HIGHActive litigation involving parent company Green Motion Limited over franchise disclosure law violations indicates regulatory and operational risk
- 04MINORWide investment range ($167,900–$1,547,250) without corresponding revenue disclosure makes underperformance risk impossible to assess
- 05MINOR6% royalty on gross revenue (not net) combined with $1,500+ monthly minimums creates cash flow pressure for struggling locations
- 06MINOR10-year term is lengthy given company's small footprint and unproven franchisee success model
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | exclusive |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Mississippi |
| Litigation count | 1 |
View Item 3 litigation summary
2 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 18 hrs
- On-the-job training
- 5 hrs
- Training location
- On-site and corporate
- Site selection
- franchisor
- Franchisor financing
- Not offered
- Item 10
- POS system
- Wheels
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Wheels
Item 20 · call current owners
Franchisee Contacts
19 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Green Motion Car and Van Rental · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Green Motion Car and Van Rental franchise?
The total investment to open a Green Motion Car and Van Rental franchise ranges from $168K – $1.5M, with an initial franchise fee of $10K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Green Motion Car and Van Rental franchise owners earn?
Green Motion Car and Van Rental does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Green Motion Car and Van Rental's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Green Motion Car and Van Rental (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Green Motion Car and Van Rental franchise locations are there?
As of their most recent FDD filing, Green Motion Car and Van Rental has 6 total units in the United States, including 0 franchised units and 6 company-owned units.
Is Green Motion Car and Van Rental a good franchise to buy?
FranchiseVerdict rates Green Motion Car and Van Rental as a A-grade franchise with a risk score of 47 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.