FranchiseVerdict
Honest1 Auto Care logo
FV-01224·MODERATEExcellent95

Honest1 Auto Care

Automotive - Repair & ServiceFranchising since 2007Website
Investment
$256K – $1.2M
67th pct Repair & Serv…
Avg revenue
$1.5M
40th pct Repair & Serv…
Royalty
6.0%
17th pct Repair & Serv…
Units
64
47th pct Repair & Serv…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $256K – $1.2M including a $75K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $1.5M/year (median $1.4M).
  • Rated MODERATE with a risk score of 60/100. SBA loan default rate of 0.0% across 5 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
H-1 AUTO CARE, LLC
Parent company
H-1 Holdings, LLC
Incorporated in
Nevada
HQ
100 2nd Avenue S, Suite 1203, St. Petersburg, Florida 33701
Auditor
SMITH+HOWARD PC
Audited financials
Franchisor revenue
$6.4M
vs $6.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Honest1 Auto Care unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,491,020
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $256K–$1.2M
Working capital
$
FDD reports $50K–$75K

Unlevered ROIC · per unit

31%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$253K
EBITDA margin
17.0%
Total invested
$812K
Payback
38 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Honest1 Auto Care units return on equity?

Edit assumptions

Equity IRR · 5-yr

34.4%

4.38× MOIC

Year-1 DSCR

2.37×

EBITDA ÷ debt service

Equity required

$5.4M

on $14.9M purchase

Total debt

$9.5M

SBA $5.0M + senior + seller note

SBA 7(a) request ($7.5M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Honest1 Auto Care franchisees operate independent automotive service centers providing maintenance, repair, and diagnostics. Daily operations include managing technician teams, customer service, inventory management, and scheduling—with support from franchisor systems and brand standards. Franchisees are responsible for local marketing, staffing, and facility management within their protected territory.

CEO
Michael B. Cowan
Founded
2007
FDD year
2024
States available
17

Item 7 · what it costs

The Vitals

Total investment
$256K – $1.2M
All-in to open one unit
Liquid capital
$50K – $75K
Cash you must have on hand
Franchise fee
$75K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.5M
Per unit, per year
Median gross sales
$1.4M
Item 19 type
Average Gross Sales
Sample size
59 units
vs category median 59
Range (low → high)
$380K$2.9M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank40th
vs Automotive - Repair & Service peers
Investment cost rank67th
Lower investment ranks lower (better)
Royalty rate rank17th
Lower royalty = lower percentile (better)
Unit count rank47th
vs Automotive - Repair & Service peers
Risk score rank51th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
64
Opened
0
Last reporting year
Closed
1
Turnover rate
1.6%
Company-owned
3
Corporate units in the system
% franchised
95%
vs corporate-owned
Multi-unit owners
33.3%
Net growth (yr3)
-1.6%
Net unit change last year
3-yr CAGR
-3.2%
Compounded over last 3 years
2022
61-1
Franchised units
2023
62
Franchised units
2024
63
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
5
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Honest1 presents elevated risk due to unit decline, undisclosed profitability, dual litigation, lack of Item 19 financials, and questionable franchisor financial stability—warranting deep validation before committing $250K-$1.2M.

Score breakdown · what drove the 60 / 100 rating

  1. 01MINORUnit count declining 1.6% YoY suggests system contraction and potential market saturation or franchisee dissatisfaction
  2. 02MINORNo Net Income disclosure (Item 19) prevents validation of actual profitability claims; average revenue of $1.49M may not translate to promised returns
  3. 03HIGHActive litigation on two fronts (franchisor lawsuit + regional developer arbitration with counterclaim) indicates operational/contractual friction and potential governance issues
  4. 04MINORHigh investment range ($255K-$1.24M) with 20-year commitment creates long payback exposure if unit economics deteriorate
  5. 05MINOR6% royalty on gross sales (not net) means franchisees pay regardless of profitability, amplifying risk during economic downturns
  6. 06HIGHGoing Concern status = False suggests potential financial stress at corporate level, raising sustainability questions

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
20 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
138 hrs
On-the-job training
56 hrs
POS system
Protractor
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

72 numbers

Locked
(651) 528-••••
MN
(843) 718-••••
SC
(813) 515-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Honest1 Auto Care · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above