Fruitfull Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Fruitfull is a frozen treat franchise selling real-fruit frozen bars and refreshments from carts and stands. Franchisees run the operations, managing product inventory, events, and vending.
FranchiseVerdict summary · 2026
A Fruitfull franchise requires a total initial investment of $91K – $112K, including a $25K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $91K – $112K
- 4th pct Service Resta…
- Avg gross sales
- N/A
- Royalty
- N/A
- Units
- 16
- 46th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $91K – $112K including a $25K franchise fee.
- RETURNSItem 21 audited financial statements are for the franchisor's affiliate guarantor, Happy & Healthy Guaranty, LLC (not the operating franchisor Happy & Healthy Products, Inc.). FY2022 total revenues $2,347 (guarantee fees $1,000 + investment/interest income $1,347); FY2021 $1,000. Balance sheet column headers were OCR-transposed; member's equity end-of-2022 $103,927, total assets $104,536.
- RISKVerdict D (Below average), verdict score 33/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Happy & Healthy Products, Inc.
- CEO title
- President and Executive Chairman
- Todd Peterson
- Incorporated in
- FL
- HQ
- 1600 South Dixie Highway, Suite 100, Boca Raton, Florida 33432
- Auditor
- Marsocci, Appleby and Company, P.A.
- Audited financials
- Franchisor revenue
- $2K
- vs $1K prior year
Overview
About
- CEO
- Todd Peterson
- Headquarters
- FL
- Founded
- 1991
- FDD year
- 2024
- States available
- 12
Can you afford it, and what does the money buy?
Entry cost runs 85% below the typical quick-service restaurants franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $25K | $25K |
| Working capital (3–6 mo) | $1K | $30K |
| Equipment, build-out, other | $65K | $57K |
| Total initial investment | $91K | $112K |
Source: Fruitfull 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $91K – $112K
- Top 40% of category vs category
- Liquid capital req'd
- $1K – $30K
- Top 40% of category vs category
- Franchise fee
- $25K – $25K
- Top 40% of category vs category
- Royalty
- No royalty fee. Revenue model is product sales margin — f…
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 2.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $50 |
| Training fee | $10K |
| Transfer fee | $9K |
| Renewal fee | $1K |
| Inventory (initial) | $22K – $41K |
| Total fee load | 2.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Fruitfull did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Fruitfull unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
90%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Item 21 audited financial statements are for the franchisor's affiliate guarantor, Happy & Healthy Guaranty, LLC (not the operating franchisor Happy & Healthy Products, Inc.). FY2022 total revenues $2,347 (guarantee fees $1,000 + investment/interest income $1,347); FY2021 $1,000. Balance sheet column headers were OCR-transposed; member's equity end-of-2022 $103,927, total assets $104,536.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 2.0% — below the Quick-Service Restaurants average of 7.9%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System contracting at -48.3% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Fruitfull Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 16
- Opened
- 1
- Last reporting year
- Closed
- 6
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 3
- Term expired, not renewed (per Item 20)
- Turnover rate
- 60.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 94%
- vs corporate-owned
- Net growth (3-yr)
- -48.3%
- Net unit change over 3 years
- 3-yr CAGR
- -48.3%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 6
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 3
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Termination rate
- 18.8%
- Franchisor-initiated terminations
- Ceased ops
- 37.5%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Fruitfull represents high-risk investment with a collapsing unit base (−35% YoY), going concern status, opaque financials, litigation history, and no territory protection—suggesting fundamental business model failure.
Litigation (Item 3)
1 case: H&H v. Cunningham (AAA 01-19-0003-1490, filed Oct. 4, 2019) — franchisor plaintiff for breach, trademark infringement; settled for $350,000 collected in full.
Largest disclosed settlement: $350,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Marsocci, Appleby and Company, P.A.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 33 / 100 verdict
- 01MEDSevere unit decline of 34.8% YoY (16 units remaining) indicates systemic failure or market rejection
- 02HIGHGoing Concern status is FALSE — franchisor may lack financial stability to support franchisees
- 03MEDNo financial transparency: average revenue and net income not disclosed in FDD Item 19, preventing ROI validation
- 04HIGHLitigation history with $350K settlement suggests franchisee-franchisor conflict and enforcement disputes
- 05MINORUnknown royalty structure creates hidden cost uncertainty and cash flow unpredictability
- 06MINORNo territory protection leaves franchisees vulnerable to brand cannibalization and internal competition
- 07MINOR5-year term with $25K franchise fee offers minimal runway for recouping investment given declining unit economics
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 2.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Palm Beach County, Florida |
| Jury trial waiver | Yes |
| Governing law | FL |
| Litigation count | 1 |
View Item 3 litigation summary
1 case: H&H v. Cunningham (AAA 01-19-0003-1490, filed Oct. 4, 2019) — franchisor plaintiff for breach, trademark infringement; settled for $350,000 collected in full.
Items 10, 11
Training & Operations
- Classroom training
- 0 hrs
- On-the-job training
- 40 hrs
- Training location
- Franchisee's MSA
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Franchisor financing
- Offered
- Item 10
- POS system
- integrated franchise software system
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: integrated franchise software system
Item 20 · call current owners
Franchisee Contacts
24 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Fruitfull · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Fruitfull franchise?
The total investment to open a Fruitfull franchise ranges from $91K – $112K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Fruitfull franchise owners earn?
Fruitfull does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Fruitfull FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Fruitfull FDD and qualifies whose outlets they describe.
What is Fruitfull's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Fruitfull (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Fruitfull franchise locations are there?
As of their most recent FDD filing, Fruitfull has 16 total units in the United States, including 15 franchised units and 1 company-owned units. 1 new units were opened in the latest reporting year.
Is Fruitfull a good franchise to buy?
FranchiseVerdict rates Fruitfull as a D-grade franchise with a verdict score of 33 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.