FranchiseVerdict
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FV-02372·MODERATEStandard76

Snowfruit

Formerly known as JFE Franchising (Snowfox Sushi)

RetailFranchising since 2022Website
Investment
$24K – $170K
0th pct Retail
Avg revenue
53rd pct Retail
Royalty
5.0%
15th pct Retail
Units
1,035
96th pct Retail
SBA default

Bottom line

  • Total investment $24K – $170K including a $50K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100.
  • System growing at 165.7% CAGR over 3 years with 1035 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
JFE Franchising, Inc.
Parent company
Zensho Holdings Co., Ltd.
Incorporated in
Texas
HQ
2021 Bingle Road, Houston, Texas 77055
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$59.4M
vs $145.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Snowfruit unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $24K–$170K
Working capital
$
FDD reports $12K–$70K

Unlevered ROIC · per unit

46%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$64K
EBITDA margin
8.5%
Total invested
$138K
Payback
26 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Snowfruit franchisees operate frozen fruit beverage shops, likely serving smoothie bowls, açai bowls, or frozen juice blends. Daily operations include inventory management of fresh/frozen fruits, staff scheduling, POS operations, and direct customer service in a QSR environment.

CEO
Emma Deabill
Founded
2013
FDD year
2025
States available
26

Item 7 · what it costs

The Vitals

Total investment
$24K – $170K
All-in to open one unit
Liquid capital
$12K – $70K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
1.5%
typical 3–5%
Total fee load
6.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
1,035
Opened
150
Last reporting year
Closed
26
Turnover rate
2.5%
Company-owned
20
Corporate units in the system
% franchised
98%
vs corporate-owned
Net growth (yr3)
+12.0%
Net unit change last year
3-yr CAGR
+165.7%
Compounded over last 3 years
2023
1,156+134
Franchised units
2024
1,032
Franchised units
2025
435
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 12 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 12 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

Snowfruit presents meaningful investment risk due to undisclosed unit economics, unprotected territories, short contract terms, and unclear going concern status despite modest unit growth.

Score breakdown · what drove the 62 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed — inability to assess profitability and ROI
  2. 02HIGHGoing Concern status is FALSE — indicates potential financial instability or restructuring
  3. 03MINORWide royalty range (5-20%) with no clarity on what drives the variance — cost unpredictability
  4. 04MINORTerritory not protected — direct competition from other franchisees in same market
  5. 05MINORShort 2-year term — high renewal risk and lack of long-term security
  6. 06MINORHigh initial investment variance ($23,977-$170,325) suggests inconsistent unit economics
  7. 07MINOR12.0% YoY unit growth is moderate but concerning given lack of financial transparency

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Location
Protected territory
No
Initial term
2 years
Renewal term
2 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
20 hrs
On-the-job training
0 hrs
POS system
Label printing system (Store Owner cash registers)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

92 numbers

Locked
(317) 935-••••
IN
(214) 412-••••
TX
(240) 893-••••
MD

One-time purchase · CSV download · Validation questions included

FDD download

Snowfruit · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above