Bricks & Minifigs Franchise Cost, Revenue & Review 2026
- Investment
- $304K – $598K
- Disclosed sales
- $508K
- gross sales, not profit
- SBA charge-off
- Limited · 101 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Bricks & Minifigs is a resale-retail franchise buying, selling, and trading new and used LEGO sets, bricks, and minifigures. Franchisees run stores sourcing inventory from local sellers and hosting building events.
FranchiseVerdict summary · 2026
A Bricks & Minifigs franchise requires a total initial investment of $304K – $598K, including a $40K franchise fee and an ongoing 6.0% royalty[2]. Per the 2026 FDD, average unit revenue was $508K[2]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored7 of 8 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $304K – $598K
- 35th pct Retail
- Avg gross sales
- $508K
- 4th pct Retail
- Royalty
- 6.0%
- 20th pct Retail
- Units
- 223
- 35th pct Retail
- SBA charge-off
- N/A
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $304K – $598K including a $40K franchise fee, 6.0% ongoing royalty.
- RETURNSAverage unit revenue of $508K/year (median $468K).
- RISKVerdict A (Strongest tier), verdict score 73/100 (higher is better).
- GROWTHPositive: net +63 franchised outlets in the latest year (67 opened, 4 closed); 70 signed but not yet open (Item 20).
- GROWTHSystem growing at 198.1% CAGR over 3 years with 223 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- BAM Franchising, Inc.
- CEO title
- Chief Executive Officer & President
- Ammon McNeff
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- 4844 North 300 West, Suite 202, Provo, UT 84604
- Auditor
- Gilbert & Stewart, CPA
- Audited financials
- Franchisor revenue
- $9.8M
- vs $5.1M prior year
Affiliated brands
- Cerebral Plastics
- Bricks by the Box
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Ammon McNeff
- Headquarters
- UT
- Founded
- 2011
- FDD year
- 2026
- States available
- 41
Leadership team4 execs · Item 2
Executive team
Ammon McNeff
President / CEO
Matthew McNeff
Chief Operating Officer
Reed Brimhall
Chief Financial Officer
Mike Wu
Chief Technology Officer
Can you afford it, and what does the money buy?
Entry cost runs 34% above the typical retail franchise.
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $40K | $40K | |
| Computers, Software, POS System and Office Supplies | $4K | $12K | |
| Furniture and Fixtures | $15K | $35K | |
| Real Estate | $5K | $18K | |
| Leasehold Improvements | $50K | $120K | |
| Utility Deposit | $500 | $5K | |
| Inventory | $100K | $150K | |
| Uniforms | $500 | $2K | |
| Signagenot refundable | $10K | $25K | |
| Grand Opening Marketing | $5K | $15K | |
| Staffing (First 3 Months) | $20K | $40K | |
| Insurance (12 Months) | $3K | $8K | |
| Travel, Lodging and Meals for Initial Training | $2K | $5K | |
| Business Licenses, Permits and Professional Legal and Accounting Fees | $2K | $10K | |
| Retail Training | $3K | $3K | |
| Additional Funds - 3 Months | $45K | $110K | |
| Total initial investment | $304K | $598K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $304K – $598K
- Top 40% of category vs category
- Liquid capital req'd
- $45K – $110K
- Top 40% of category vs category
- Franchise fee
- $40K – $40K
- Top 40% of category vs category
- Royalty
- 6.0%
- Set by a formula · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% |
| Technology fee | $200 |
| Transfer fee | $30K |
| Renewal fee | $5K |
| Inventory (initial) | $40K – $100K |
| Total fee load | 7.0% of rev |
What do units actually make?
Average unit sales run 37% below the retail norm.
Source: FDD 2026 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Bricks & Minifigs until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$528K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Bricks & Minifigs unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
- Avg gross sales
- $508K
- Per unit, per year
- Median gross sales
- $468K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 153 outlets
- vs category median 46 · large
- Range (low → high)
- $188K→$1.8MCited, not corroborated — printed on page 105 of the 2026 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $294K→$786K
- Bottom 25% → top 25%
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 5 / 10
- vs category median 3 / 10 · above
Compared against 278 Retail brands
Cohort breakdown10 segments · Item 19
Item 19 detail
In Item 19, 'Total Revenue' means gross revenue minus adjustments, discounts, credits, returns, and sales taxes (note 2). Item 19 also discloses 2025 gross margin totals and percentages for the subset of stores that reported gross margin reliably - Tables 3 and 4 (104 franchised stores) and Table 6 (5 corporate units).
By quartile
| Segment | Sample (outlets) | Avg |
|---|---|---|
| 1st Quartile (Top 25%) | 39 outlets | $786K |
| 2nd Quartile | 38 outlets | $538K |
| 3rd Quartile | 38 outlets | $413K |
| 4th Quartile (Bottom 25%) | 38 outlets | $294K |
| All Combined (Franchise + Corporate) | 159 outlets | $507K |
| All Franchised Units | 153 outlets | $508K |
| Corporate Units Only | 6 outlets | $484K |
yoy
| Segment | Sample (outlets) | Avg |
|---|---|---|
| System-Wide Revenue 2023 | — | — |
| System-Wide Revenue 2024 | — | — |
| System-Wide Revenue 2025 | — | — |
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $508K/year in gross sales. Revenue-to-investment ratio: 1.1x.
Fee burden
Total ongoing fee load of 7.0% (near the Retail median).
Disclosure
Transparency score 5/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 198.1% CAGR over 3 years across 223 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail medians
How Bricks & Minifigs Compares
Category median of published Retail brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 223
- Opened
- 67
- Last reporting year
- Closed
- 4
- Terminated
- 2
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 1.8%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 96%
- vs corporate-owned
- Net growth (3-yr)
- +198.1%
- Net unit change over 3 years
- 3-yr CAGR
- +198.1%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 2
- Not renewed
- 0
- Reacquired
- 1
- Franchisor bought back
- Signed, not yet open
- 70
- 0.31 per open outlet · Item 20 Table 5
- Projected new
- 83
- Franchisor's next-year forecast
- Termination rate
- 1.3%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 41 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
41
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 101
- Loan volume
- $18.2M
- Median loan
- $203K
- 50th percentile
- Charge-off rate
- Limited · 101 loans
- Limited SBA coverage: 101 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 101 loans
- 5-yr charge-off
- Limited · 101 loans
- Loans approved 2021+
- Active lenders
- 16
- Defaults
- 1
- Typical loan rate
- 10.2%
- avg rate to borrowers
- vs industry
- 11.3%
- NAICS 459120
- Jobs supported
- 715
- 3.9 per loan
- Lender concentration
- 61%
- top lender's share
Borrower mix: 96% went to startups / new businesses, 4% to established operators
Top lenders financing Bricks & Minifigs franchisees
Showing 3 of 16 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Bricks & Minifigs from SBA 7(a) FOIA data.
- Principal loss rate
- 1.2%
- Avg SBA guarantee
- 67%
- Avg interest rate
- 10.18%
- Avg chargeoff amount
- $225K
- Lender concentration
- 61.4%
- Job velocity
- 3.9 per $100K
- NAICS benchmark
- 11.3%
- NAICS 459120
- Jobs supported
- 715
Top SBA lendersTop lender holds 61% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 62 | $9.1M | 0.0% |
| 2 | First Bank of the Lake | 16 | $4.4M | N/A |
| 3 | Magnifi Financial CU | 5 | $1.2M | N/A |
| 4 | Cornerstone Bank | 4 | $750K | N/A |
| 5 | Platinum Bank | 2 | $478K | N/A |
| 6 | First Financial Bank | 2 | $350K | N/A |
| 7 | Simmons Bank | 1 | $100K | 0.0% |
| 8 | CDC Small Business Finance Corp. | 1 | $225K | 100.0% |
| 9 | LiftFund, Inc. | 1 | $210K | N/A |
| 10 | Live Oak Banking Company | 1 | $350K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| TXTexas | 13 | 0 | 0.0% |
| NCNorth Carolina | 9 | 0 | -- |
| COColorado | 8 | 0 | -- |
| MIMichigan | 7 | 0 | -- |
| CACalifornia | 6 | 0 | -- |
| ILIllinois | 6 | 0 | -- |
| OHOhio | 6 | 0 | -- |
| FLFlorida | 4 | 0 | -- |
| MNMinnesota | 4 | 0 | -- |
| PAPennsylvania | 4 | 0 | -- |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Strong franchise system with rapid growth (40.9% net in 2025) and solid average revenues ($507K across 153 units). Tempered by negative stockholders' equity (-$621K), trademark on the Supplemental Register only, and 6% royalty with mandatory $500/month minimum.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
October 28, 2019: Assurance of Discontinuance with Washington State AG regarding no-poach provisions in franchise agreements. BAM agreed to remove such provisions and not enforce them; denied wrongdoing.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Gilbert & Stewart, CPA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Audited consolidated total revenues for BAM Franchising, Inc. and subsidiaries: $9,778,327 (FY2024) and $5,136,588 (FY2023). Components in FY2024: franchise fee $2,345,000, royalty fee $3,364,777, advertising fee $494,745, product sales $3,523,979, other income $49,826. Net loss of $215,635 in FY2024; total stockholders' equity negative $492,495.
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 73 / 100 verdict
- 01MINORPrimary trademark Bricks & Minifigs is on the Supplemental Register, not the Principal Register, meaning weaker legal protection
- 02MINORRoyalty structure requires $500/month minimum regardless of revenue; low-revenue months see disproportionately high effective rates
- 03MINOR70 franchise agreements signed but outlets not yet opened at year-end 2025, creating risk of over-commitment
- 04MINORNon-exclusive territory; franchisor reserves online sales and alternative distribution channel rights
Severity inferred from the FDD text · not a regulatory classification
Litigation case detail1 matters · Item 3
Litigation cases
Other disclosed matters
Concluded (1)
In Re: Franchise No Poaching Provisions (BAM Franchising, Inc.)
settledGovernment action · filed 2019-10-28 · King County Superior Court, State of Washington (Washington State Attorney General) · 19-2-28285-1 SEA
Washington AG Assurance of Discontinuance regarding no-poach provisions in franchise agreements. BAM agreed to remove no-poach clauses and not enforce existing ones.
Outcome:“consent_decree”
Item 3 lists the litigation the franchisor must disclose; a matter against a parent, an affiliate or a named officer is not a matter against the franchisor, and pending claims are allegations, not findings.
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Utah County, Utah |
| Jury trial waiver | Yes |
| Governing law | UT |
| Litigation count | 1 |
View Item 3 litigation summary
October 28, 2019: Assurance of Discontinuance with Washington State AG regarding no-poach provisions in franchise agreements. BAM agreed to remove such provisions and not enforce them; denied wrongdoing.
Items 10, 11
Training & Operations
- Classroom training
- 19 hrs
- On-the-job training
- 29 hrs
- Training location
- Corporate headquarters in Provo, Utah
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
156 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Bricks & Minifigs franchise?
The total investment to open a Bricks & Minifigs franchise ranges from $304K – $598K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Bricks & Minifigs franchise owners earn?
According to Item 19 of the Bricks & Minifigs FDD, the average gross sales per unit is $508K. The median is $468K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Bricks & Minifigs?
Bricks & Minifigs is franchised by BAM Franchising, Inc.. Source: FDD Item 1, 2026 filing.
What is Item 19 in the Bricks & Minifigs FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Bricks & Minifigs FDD and qualifies whose outlets they describe.
What is Bricks & Minifigs's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Bricks & Minifigs (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Bricks & Minifigs franchise locations are there?
As of their most recent FDD filing, Bricks & Minifigs has 223 total units in the United States, including 217 franchised units and 6 company-owned units. 67 new units were opened in the latest reporting year.
Is Bricks & Minifigs a good franchise to buy?
FranchiseVerdict rates Bricks & Minifigs as a A-grade franchise with a verdict score of 73 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.