The Good Feet StoreFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A The Good Feet Store franchise requires a total initial investment of $256K – $618K, including a $25K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $256K – $618K
- 27th pct Retail
- Avg gross sales
- N/A
- 21st pct Retail
- Royalty
- N/A
- Units
- 271
- 35th pct Retail
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Retail · color = vs category peers
Green = >15% above Retail avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system grew 21% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $256K – $618K including a $25K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict B (Above Average) with a risk score of 54/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Good Feet Worldwide, LLC
- Parent company
- MPRBrands, LLC
- CEO title
- President and Chief Executive Officer
- Richard Moore
- Incorporated in
- DE
- HQ
- 12636 High Bluff Drive, Suite 200, San Diego, California 92130
- Auditor
- RSM US LLP
- Audited financials
- Franchisor revenue
- $17.7M
- vs $9.8M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Dr
- ING Source
- MPRBrands
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate retail stores specializing in custom orthopedic insoles and arch support products, combining retail sales with fitting services. Daily operations involve customer consultations, product fitting, point-of-sale transactions, and inventory management. The model relies heavily on in-store traffic and direct customer education about foot health solutions.
- CEO
- Richard Moore
- Headquarters
- CA
- Founded
- 2004
- FDD year
- 2025
- States available
- 46
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $25K | $25K |
| Working capital (3–6 mo) | $30K | $80K |
| Equipment, build-out, other | $201K | $513K |
| Total initial investment | $256K | $618K |
Source: The Good Feet Store 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $256K – $618K
- Better than avg vs category
- Liquid capital req'd
- $30K – $80K
- Better than avg vs category
- Franchise fee
- $25K – $25K
- Better than avg vs category
- Royalty
- Up to 5% of monthly Gross Sales; currently 1.75% for new …
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $630 |
| Training fee | $750 |
| Transfer fee | $5K |
| Renewal fee | $5K |
| Inventory (initial) | $55K – $85K |
| Total fee load | 8.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Retail averages
How The Good Feet Store Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 271
- Opened
- 46
- Last reporting year
- Closed
- 2
- Turnover rate
- 0.7%
- Company-owned
- 17
- Corporate units in the system
- % franchised
- 94%
- vs corporate-owned
- Multi-unit owners
- 5.3%
- Net growth (yr3)
- +21.0%
- Net unit change last year
- 3-yr CAGR
- +45.1%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 2
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 13
- Reacquired (3yr)
- 0
- Franchisor bought back
- Transfer rate
- 5.5%
- Owners selling to other franchisees
- Continuity rate
- 99.2%
- Units that stayed open
- Ceased ops
- 0.8%
- Units that stopped operating
Last reporting year only, multi-year history not disclosed in this brand's FDD.
Item 20 · 46 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Illinois
- Indiana
- Michigan
- South Dakota
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $1.0M
- Median loan
- $515K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into The Good Feet Store's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 2 lenders with concentration factor
- Per-state charge-off rates across 2 states
- Startup risk premium and job creation velocity
- 2-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Litigation-burdened specialty retail concept with undisclosed financials, leadership credibility concerns, and aggressive expansion raising questions about unit economics sustainability.
Litigation (Item 3)
3 case reference(s): 1 pending, 3 settled.
Largest disclosed settlement: $5
Bankruptcy (Item 4)
Disclosed in last 7 years
In re JC USA, Inc. - Chapter 7 bankruptcy filed May 5, 2023 in U.S. Bankruptcy Court, District of Delaware (Case No. 23-10585-JKS). Consolidated with related Jenny Craig entity bankruptcies. Does not involve the Good Feet System.
Audited financials (Item 21)
Yes · RSM US LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 54 / 100 rating
- 01HIGHActive consumer fraud litigation and settled class action for trade practices violations suggest systemic compliance or marketing issues
- 02HIGHCEO fraud judgment from Planet Fitness role raises governance and integrity concerns for current leadership
- 03MEDFinancial performance metrics (revenue/net income) not disclosed in FDD Item 19, preventing ROI validation
- 04MINORRoyalty structure escalation (1.75% to 5%) creates margin compression risk as franchisees mature
- 05MINORRapid 21% YoY unit growth may indicate aggressive recruitment masking underlying unit-level profitability issues
- 06MEDHigh initial investment ($256K-$618K) without disclosed average returns creates payback period uncertainty
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Geographic Area |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 3 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | San Diego, California |
| Jury trial waiver | Yes |
| Litigation count | 3 |
View Item 3 litigation summary
3 case reference(s): 1 pending, 3 settled.
Items 10, 11
Training & Operations
- Classroom training
- 38 hrs
- On-the-job training
- 19 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
- POS system
- Erply Point of Sale (POS) System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Erply Point of Sale (POS) System
Item 20 · call current owners
Franchisee Contacts
274 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The Good Feet Store · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a The Good Feet Store franchise?
The total investment to open a The Good Feet Store franchise ranges from $256K – $618K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do The Good Feet Store franchise owners earn?
The Good Feet Store does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is The Good Feet Store's franchise failure rate?
SBA 7(a) loan charge-off data is not available for The Good Feet Store (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many The Good Feet Store franchise locations are there?
As of their most recent FDD filing, The Good Feet Store has 271 total units in the United States, including 16 franchised units and 17 company-owned units. 46 new units were opened in the latest reporting year.
Is The Good Feet Store a good franchise to buy?
FranchiseVerdict rates The Good Feet Store as a B-grade franchise with a risk score of 54 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.