The Good Feet Store Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
The Good Feet Store is a specialty-retail franchise selling personally fitted arch supports and orthotic insoles for foot, back, and joint comfort. Franchisees run stores combining retail sales with in-store fitting consultations.
FranchiseVerdict summary · 2026
A The Good Feet Store franchise requires a total initial investment of $266K – $638K, including a $25K franchise fee and an ongoing 1.8% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $266K – $638K
- 31st pct Retail
- Avg gross sales
- N/A
- Royalty
- 1.8%
- 0th pct Retail
- Units
- 288
- 38th pct Retail
- SBA charge-off
- N/A
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $266K – $638K including a $25K franchise fee, 1.8% ongoing royalty.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict A (Strongest tier), verdict score 64/100 (higher is better).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Good Feet Worldwide, LLC
- Parent company
- MPRBrands, LLC (formerly Good Feet Holdings, LLC)
- Ultimate parent
- MPRBrands, LLC
- CEO title
- President and Chief Executive Officer
- Richard Moore
- Incorporated in
- Delaware
- HQ
- 12636 High Bluff Drive, Suite 200, San Diego, California 92130
- Auditor
- RSM US LLP
- Audited financials
- Franchisor revenue
- $17.7M
- vs $9.8M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Dr
- ING Source
- MPRBrands
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Richard Moore
- Headquarters
- California
- Founded
- 2004
- FDD year
- 2026
- States available
- 46
Can you afford it, and what does the money buy?
Entry cost runs 9% above the typical retail franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $25K | $25K |
| Working capital (3–6 mo) | $30K | $80K |
| Equipment, build-out, other | $211K | $533K |
| Total initial investment | $266K | $638K |
Source: The Good Feet Store 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $266K – $638K
- Top 40% of category vs category
- Liquid capital req'd
- $30K – $80K
- Top 40% of category vs category
- Franchise fee
- $25K – $25K
- Top 40% of category vs category
- Royalty
- 1.8%
- percentage · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 1.8% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $700 |
| Training fee | $750 |
| Transfer fee | $5K |
| Renewal fee | $5K |
| Inventory (initial) | $55K – $85K |
| Total fee load | 8.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
The Good Feet Store did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one The Good Feet Store unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
15%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Retail average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System expanding at 45.1% CAGR over 3 years across 288 units — operators are staying and new ones are joining.
Multi-unit rate
Only 5% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail averages
How The Good Feet Store Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 288
- Opened
- 37
- Last reporting year
- Closed
- 3
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 1.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 5.3%
- Net growth (3-yr)
- +45.1%
- Net unit change over 3 years
- 3-yr CAGR
- +45.1%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 37
- Closed (3yr)
- 3
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 9
- Reacquired (3yr)
- 0
- Franchisor bought back
- Transfer rate
- 5.5%
- Owners selling to other franchisees
- Continuity rate
- 99.2%
- Units that stayed open
- Ceased ops
- 0.8%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 46 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Illinois
- Indiana
- Michigan
- South Dakota
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $1.0M
- Median loan
- $515K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (2 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation-burdened specialty retail concept with undisclosed financials, leadership credibility concerns, and aggressive expansion raising questions about unit economics sustainability.
Litigation (Item 3)
3 pending cases (Hall v. Good Feet Worldwide - product liability/negligence, customer injury, damages >$50,000; Tharpe v. GF SE, LLC - fraud/negligence, customer injury; Wetzel v. Dr.'s Own/Good Feet Worldwide - consumer fraud/negligence, damages >$600,000) and 2 concluded cases (Sisk v. Dr.'s Own/Good Feet Worldwide - class action consumer protection claims, settled for $125,000 in 2019; Conway v. Planet Fitness Holdings et al. - fraud/securities claims against current President Richard Moore in his prior role, unrelated to Good Feet System, $5.36M jury verdict/judgment in 2019-2022, does not involve Good Feet System).
Largest disclosed settlement: $125,000
Bankruptcy (Item 4)
Disclosed in last 7 years
Item 4 discloses the Chapter 7 bankruptcy of Jenny Craig entities (In re JC USA, Inc., filed May 5, 2023, U.S. Bankruptcy Court, District of Delaware) because the franchisor's current CFO, Khuram Bhatti, was formerly Jenny Craig's Global CFO. This bankruptcy does not involve the Good Feet System and is not a personal bankruptcy of any officer.
Audited financials (Item 21)
Yes · RSM US LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 64 / 100 verdict
- 01HIGHActive consumer fraud litigation and settled class action for trade practices violations suggest systemic compliance or marketing issues
- 02HIGHCEO fraud judgment from Planet Fitness role raises governance and integrity concerns for current leadership
- 03MEDFinancial performance metrics (revenue/net income) not disclosed in FDD Item 19, preventing ROI validation
- 04MINORRoyalty structure escalation (1.75% to 5%) creates margin compression risk as franchisees mature
- 05MINORRapid 21% YoY unit growth may indicate aggressive recruitment masking underlying unit-level profitability issues
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 3 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 18 |
| Curable defaultsℹ | 5 |
| Mandatory arbitration | Yes |
| Arbitration location | San Diego, California |
| Jury trial waiver | Yes |
| Governing law | franchisee's state (state where Store is located) |
| Litigation count | 5 |
View Item 3 litigation summary
3 pending cases (Hall v. Good Feet Worldwide - product liability/negligence, customer injury, damages >$50,000; Tharpe v. GF SE, LLC - fraud/negligence, customer injury; Wetzel v. Dr.'s Own/Good Feet Worldwide - consumer fraud/negligence, damages >$600,000) and 2 concluded cases (Sisk v. Dr.'s Own/Good Feet Worldwide - class action consumer protection claims, settled for $125,000 in 2019; Conway v. Planet Fitness Holdings et al. - fraud/securities claims against current President Richard Moore in his prior role, unrelated to Good Feet System, $5.36M jury verdict/judgment in 2019-2022, does not involve Good Feet System).
Items 10, 11
Training & Operations
- Classroom training
- 34 hrs
- On-the-job training
- 19 hrs
- Training location
- San Diego, California
- Ongoing training
- Required
- Site selection
- franchisee proposes, franchisor approves
- Franchisor financing
- Not offered
- Item 10
- POS system
- Erply Point of Sale (POS) System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Erply Point of Sale (POS) System
Item 20 · call current owners
Franchisee Contacts
274 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The Good Feet Store · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a The Good Feet Store franchise?
The total investment to open a The Good Feet Store franchise ranges from $266K – $638K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do The Good Feet Store franchise owners earn?
The Good Feet Store does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the The Good Feet Store FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the The Good Feet Store FDD and qualifies whose outlets they describe.
What is The Good Feet Store's franchise failure rate?
SBA 7(a) loan charge-off data is not available for The Good Feet Store (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many The Good Feet Store franchise locations are there?
As of their most recent FDD filing, The Good Feet Store has 288 total units in the United States, including 288 franchised units and 0 company-owned units. 37 new units were opened in the latest reporting year.
Is The Good Feet Store a good franchise to buy?
FranchiseVerdict rates The Good Feet Store as a A-grade franchise with a verdict score of 64 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.