Bottom line
- Total investment $256K – $618K including a $25K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 5 loans (below the industry average).
- System growing at 45.1% CAGR over 3 years with 271 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one The Good Feet Store unit return on the cash you put in?
Unlevered ROIC · per unit
9%
Below typical band (30–60%)
Overview
About
Franchisees operate retail stores specializing in custom orthopedic insoles and arch support products, combining retail sales with fitting services. Daily operations involve customer consultations, product fitting, point-of-sale transactions, and inventory management. The model relies heavily on in-store traffic and direct customer education about foot health solutions.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Litigation-burdened specialty retail concept with undisclosed financials, leadership credibility concerns, and aggressive expansion raising questions about unit economics sustainability.
Score breakdown · what drove the 62 / 100 rating
- 01HIGHActive consumer fraud litigation and settled class action for trade practices violations suggest systemic compliance or marketing issues
- 02HIGHCEO fraud judgment from Planet Fitness role raises governance and integrity concerns for current leadership
- 03MEDFinancial performance metrics (revenue/net income) not disclosed in FDD Item 19, preventing ROI validation
- 04MINORRoyalty structure escalation (1.75% to 5%) creates margin compression risk as franchisees mature
- 05MINORRapid 21% YoY unit growth may indicate aggressive recruitment masking underlying unit-level profitability issues
- 06MEDHigh initial investment ($256K-$618K) without disclosed average returns creates payback period uncertainty
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
100 numbers
One-time purchase · CSV download · Validation questions included
FDD download
The Good Feet Store · FDD (2025) PDF