FranchiseVerdict
Plato’s Closet® logo
FV-01982·STRONGExcellent91

Plato’s Closet®

RetailFranchising since 1999Website
Investment
$356K – $468K
82nd pct Retail
Avg revenue
$1.3M
41st pct Retail
Royalty
5.0%
15th pct Retail
Units
526
91st pct Retail
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $356K – $468K including a $25K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.3M/year (median $1.2M).
  • Rated STRONG with a risk score of 41/100. SBA loan default rate of 0.0% across 262 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Winmark Corporation
Incorporated in
Minnesota
HQ
605 Highway 169 N, Suite 400, Minneapolis, Minnesota 55441
Auditor
Grant Thornton LLP
Audited financials
Franchisor revenue
$83.2M
vs $81.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Plato’s Closet® unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,307,875
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $356K–$468K
Working capital
$
FDD reports $40K–$50K

Unlevered ROIC · per unit

23%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$105K
EBITDA margin
8.0%
Total invested
$457K
Payback
52 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Plato’s Closet® units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$262K

on $1.3M purchase

Total debt

$1.0M

SBA $0.7M + senior + seller note

Overview

About

Plato's Closet franchisees operate used apparel retail stores targeting teens and young adults, buying and selling gently worn clothing, shoes, and accessories. Day-to-day operations include customer transactions, inventory curation and pricing, floor merchandising, staff management, and supplier relationship building with local clothing donors.

CEO
Brett D. Heffes
Founded
1988
FDD year
2026
States available
50

Item 7 · what it costs

The Vitals

Total investment
$356K – $468K
All-in to open one unit
Liquid capital
$40K – $50K
Cash you must have on hand
Franchise fee
$25K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.3M
Per unit, per year
Median gross sales
$1.2M
Item 19 type
Gross Sales and Gross Profit
Sample size
492 units
vs category median 52 · large
Range (low → high)
$227K$3.8M
Cohort dispersion
Transparency
6 / 5
vs category median 3 / 5 · above
Revenue rank41th
vs Retail peers
Investment cost rank82th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank91th
vs Retail peers
Risk score rank5th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
526
Opened
18
Last reporting year
Closed
7
Turnover rate
1.3%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+2.1%
Net unit change last year
3-yr CAGR
+4.0%
Compounded over last 3 years
2024
526+11
Franchised units
2025
515
Franchised units
2026
506
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
262
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

41
Risk · 0-100
STRONG41 / 100

Plato's Closet presents moderate-to-caution risk: strong revenue per unit but anemic system growth, non-disclosed profitability, and high capital requirements without clear earnings visibility.

Score breakdown · what drove the 41 / 100 rating

  1. 01MEDNet income not disclosed in Item 19 — inability to verify profitability claims against $1.31M average revenue
  2. 02MINORMinimal system growth of 2.1% YoY suggests market saturation or franchisee underperformance
  3. 03MEDHigh initial investment ($355.7K–$467.9K) combined with undisclosed net income creates ROI uncertainty
  4. 04MINOR5% royalty on gross sales with unknown net margins limits transparency on true franchisee economics
  5. 05HIGHNo going concern statement may indicate franchisor stability, but lack of growth trajectory raises sustainability questions

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
State where store is located

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
21 hrs
POS system
Winmark Point-of-Sale (POS) System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

98 numbers

Locked
(205) 655-••••
AL
(203) 286-••••
CT
(951) 296-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Plato’s Closet® · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above