FranchiseVerdict
Lovely Bride logo
FV-01524·STRONGStandard76FDD 2022

Lovely Bride

RetailFranchising since 2012Website
Investment
$250K – $600K
60th pct Retail
Avg revenue
53rd pct Retail
Royalty
3.0%
3rd pct Retail
Units
19
22nd pct Retail
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $250K – $600K including a $25K franchise fee, 3.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 50/100. SBA loan default rate of 0.0% across 18 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Lovely Franchising LLC
Incorporated in
New York
HQ
PO Box 5240, Westport CT 06881

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Lovely Bride unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $250K–$600K
Working capital
$
FDD reports $15K–$30K

Unlevered ROIC · per unit

18%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$83K
EBITDA margin
11.0%
Total invested
$448K
Payback
65 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Lovely Bride franchisees operate bridal retail boutiques specializing in wedding dresses and related attire. Day-to-day operations include inventory management, client consultations for dress selection and fittings, alterations coordination, and event sales. The business model depends on capturing local wedding market share and managing seasonal demand fluctuations.

CEO
Lanie List
Founded
2012
FDD year
2022
States available
11

Item 7 · what it costs

The Vitals

Total investment
$250K – $600K
All-in to open one unit
Liquid capital
$15K – $30K
Cash you must have on hand
Franchise fee
$25K
Royalty
3.0%
Gross Revenues · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
4.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
19
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
4
Corporate units in the system
% franchised
79%
vs corporate-owned
Multi-unit owners
50.0%
Net growth (yr3)
+7.1%
Net unit change last year
3-yr CAGR
+7.1%
Compounded over last 3 years
2020
15+1
Franchised units
2021
14
Franchised units
2022
14
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 5 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 5 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
18
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

50
Risk · 0-100
STRONG50 / 100

Lovely Bride presents moderate-to-cautionary risk due to complete lack of financial performance transparency (no Item 19), unclear unit economics across a 2.4x investment range, and anemic unit growth that may indicate market challenges or franchisee satisfaction issues.

Score breakdown · what drove the 50 / 100 rating

  1. 01MEDNo average revenue or net income disclosed (Item 19 missing) — impossible to validate ROI on $250k-$600k investment
  2. 02MEDSlow unit growth of 7.1% YoY with only 19 locations suggests limited brand momentum or market saturation concerns
  3. 03MINORRoyalty structure escalates to 5% by year 3, reducing profitability for mature locations while franchisor extracts increasing value
  4. 04MINORWide investment range ($250k-$600k) without corresponding revenue data creates uncertainty about unit economics and payback period
  5. 05HIGHGoing Concern designation is FALSE but absence of financial performance metrics raises questions about financial health disclosure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
New York

Item 11

Training & Operations

Classroom training
32 hrs
On-the-job training
28 hrs
POS system
Order Management System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

5 numbers

Locked
(808) 586-••••
HI
(401) 222-••••
RI
(608) 266-••••
WI

One-time purchase · CSV download · Validation questions included

FDD download

Lovely Bride · FDD (2022) PDF

Single-page checkout · instant download · CSV export of contacts available separately above