Bottom line
- Total investment $356K – $486K including a $25K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $1.3M/year (median $1.2M).
- Rated STRONG with a risk score of 41/100. SBA loan default rate of 0.0% across 330 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Once Upon A Child unit return on the cash you put in?
Unlevered ROIC · per unit
19%
Below typical band (30–60%)
Overview
About
Once Upon A Child franchisees operate consignment and retail stores selling gently used children's clothing, toys, furniture, and gear. Day-to-day operations include inventory acquisition (consignment negotiations with parents), merchandise pricing and display, point-of-sale transactions, consignor payment processing, and store staffing. Success depends on foot traffic, local market density of families with young children, and effective inventory turnover.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 11 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moderate-to-caution risk profile: respectable revenue scale but anemic growth, missing profitability disclosure, and high capital requirement demand thorough franchisee reference validation before commitment.
Score breakdown · what drove the 41 / 100 rating
- 01MEDNet income not disclosed in Item 19 — unable to verify profitability claims against $1.27M average revenue
- 02MINORSlow unit growth of 2.6% YoY suggests market saturation or franchisee underperformance in used children's goods retail
- 03MINORHigh initial investment ($355K-$486K) combined with no Item 19 financials creates visibility gap on ROI timeline
- 04MINORUsed goods retail model is margin-sensitive and vulnerable to economic downturns and consumer spending shifts
- 05HIGHNo 'going concern' flag is positive, but lack of net income data prevents assessment of unit-level sustainability
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
99 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Once Upon A Child · FDD (2026) PDF