FranchiseVerdict
My Eyelab logo
FV-01721·MODERATEExcellent95FDD 2022

My Eyelab

RetailFranchising since 2015Website
Investment
$300K – $601K
74th pct Retail
Avg revenue
$1.0M
34th pct Retail
Royalty
4.0%
7th pct Retail
Units
142
71st pct Retail
SBA default

Bottom line

  • Total investment $300K – $601K including a $35K franchise fee, 4.0% ongoing royalty.
  • Average unit revenue of $1.0M/year (median $932K).
  • Rated MODERATE with a risk score of 61/100.
  • System growing at 155.2% CAGR over 3 years with 142 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
M&D Optical Franchise, LLC
Parent company
Now Optics Holdings, LLC
Incorporated in
Florida
HQ
3801 South Congress Avenue, Palm Springs, FL 33461
Auditor
Smith, Buzzi & Associates, LLC
Audited financials
Franchisor revenue
$13.0M
vs $22.8M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one My Eyelab unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,027,617
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $300K–$601K
Working capital
$
FDD reports $30K–$45K

Unlevered ROIC · per unit

6%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$31K
EBITDA margin
3.0%
Total invested
$488K
Payback
190 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

My Eyelab franchisees operate retail optical centers providing eye exams, eyewear sales, and contact lens services. Day-to-day operations include managing optometrist/staff schedules, inventory management for frames and lenses, patient consultations, and driving walk-in traffic through local marketing. Franchisees handle P&L responsibility for their protected territory while paying 4% weekly royalties to the franchisor.

CEO
Daniel Stanton
Founded
2015
FDD year
2022
States available
6

Item 7 · what it costs

The Vitals

Total investment
$300K – $601K
All-in to open one unit
Liquid capital
$30K – $45K
Cash you must have on hand
Franchise fee
$35K
Royalty
4.0%
Gross Sales · typical 6–8%
Ad fund
8.0%
typical 3–5%
Total fee load
12.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.0M
Per unit, per year
Median gross sales
$932K
Item 19 type
Historical
Sample size
97 units
vs category median 52
Range (low → high)
$286K$2.8M
Cohort dispersion
Transparency
7 / 5
vs category median 3 / 5 · above
Revenue rank34th
vs Retail peers
Investment cost rank74th
Lower investment ranks lower (better)
Royalty rate rank7th
Lower royalty = lower percentile (better)
Unit count rank71th
vs Retail peers
Risk score rank53th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
142
Opened
29
Last reporting year
Closed
3
Turnover rate
2.1%
Company-owned
68
Corporate units in the system
% franchised
52%
vs corporate-owned
Multi-unit owners
6.2%
Net growth (yr3)
+54.2%
Net unit change last year
3-yr CAGR
+155.2%
Compounded over last 3 years
2020
74+26
Franchised units
2021
48
Franchised units
2022
29
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

61
Risk · 0-100
MODERATE61 / 100

My Eyelab presents CAUTION-level risk due to undisclosed profitability metrics, aggressive expansion masking potential franchisee churn, prior litigation settlement, and opaque cost structures that prevent accurate ROI assessment.

Score breakdown · what drove the 61 / 100 rating

  1. 01MEDNo Item 19 (Average Net Income) disclosed — impossible to validate ROI claims or unit economics
  2. 02MINOR54.2% YoY unit growth is unsustainably aggressive and suggests potential recruitment over retention focus
  3. 03HIGHLitigation history: $200,000 settlement for fraud/breach of contract allegations raises franchisor credibility concerns
  4. 04MINOR4% royalty on gross sales (not net) creates cash flow pressure during slow periods
  5. 05HIGHGoing Concern status is FALSE — ambiguous language; clarify if this is a negative indicator
  6. 06MINORWide investment range ($299,858–$601,197) suggests high variability in startup costs and unclear cost structure
  7. 07MINOR$34,900 franchise fee is moderate but paired with high total investment signals significant working capital needs

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Exclusive
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Florida

Item 11

Training & Operations

Classroom training
20 hrs
On-the-job training
81 hrs
POS system
Zeus software platform
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

21 numbers

Locked
(561) 293-••••
FL
(410) 576-••••
MD
(202) 326-••••
DC

One-time purchase · CSV download · Validation questions included

FDD download

My Eyelab · FDD (2022) PDF

Single-page checkout · instant download · CSV export of contacts available separately above