My EyelabFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A My Eyelab franchise requires a total initial investment of $300K – $601K, including a $35K franchise fee and an ongoing 4.0% royalty[2]. Per the 2022 FDD, average unit revenue was $1.0M[2]. SBA 7(a) loans show a 14.3% charge-off rate across 31 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2022 FDD issuance
Overview
- Investment
- $300K – $601K
- 31st pct Retail
- Avg gross sales
- $1.0M
- 14th pct Retail
- Royalty
- 4.0%
- 3rd pct Retail
- Units
- 142
- 30th pct Retail
- SBA default
- 14.3%
- system-wide median varies by category
Quick verdict · Retail · color = vs category peers
Green = >15% above Retail avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system grew 54% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $300K – $601K including a $35K franchise fee, 4.0% ongoing royalty.
- Average unit revenue of $1.0M/year (median $932K).
- Verdict A (Top Quintile) with a risk score of 31/100. SBA loan charge-off rate of 14.3% across 31 loans (above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System growing at 155.2% CAGR over 3 years with 142 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- M&D Optical Franchise, LLC
- Parent company
- Now Optics Holdings, LLC
- Incorporated in
- FL
- HQ
- 3801 South Congress Avenue, Palm Springs, FL 33461
- Auditor
- Smith, Buzzi & Associates, LLC
- Audited financials
- Franchisor revenue
- $13.0M
- vs $22.8M prior year
Overview
About
My Eyelab franchisees operate retail optical centers providing eye exams, eyewear sales, and contact lens services. Day-to-day operations include managing optometrist/staff schedules, inventory management for frames and lenses, patient consultations, and driving walk-in traffic through local marketing. Franchisees handle P&L responsibility for their protected territory while paying 4% weekly royalties to the franchisor.
- CEO
- Daniel Stanton
- Headquarters
- FL
- Founded
- 2015
- FDD year
- 2022
- States available
- 6
FDD Item 7 · 2022 filing · 15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $35K | $35K | |
| Travel and Living Expenses for Initial Trainingnot refundable | $0 | $2K | |
| Store Launch Advertising and Marketingnot refundable | $5K | $5K | |
| Signage, Fixtures, Furniture, Exam Equipmentnot refundable | $116K | $164K | |
| Point of Sale (POS), Computer System, Camera, Music Systems & Wiringnot refundable | $35K | $38K | |
| Office/Janitorial Suppliesnot refundable | $500 | $500 | |
| Construction, project management, space planning, working drawingsnot refundable | $50K | $230K | |
| Inventory to Begin Operatingnot refundable | $7K | $11K | |
| Warehouse and Distributionnot refundable | $19K | $40K | |
| Business Licenses and Permitsnot refundable | $350 | $2K | |
| Lease Paymentsnot refundable | $0 | $19K | |
| Security Deposits and Utility Paymentsnot refundable | $0 | $5K | |
| Professional servicesnot refundable | $2K | $5K | |
| Insurance (first 3 months)not refundable | $300 | $1K | |
| Additional Funds (Three Months Operating Cash)not refundable | $30K | $45K | |
| Total initial investment | $300K | $601K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$31K
3.0% margin
Unlevered ROIC
6%
EBITDA / total invested capital
Payback
15.8 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $300K – $601K
- Better than avg vs category
- Liquid capital req'd
- $30K – $45K
- Better than avg vs category
- Franchise fee
- $31K – $35K
- Better than avg vs category
- Royalty
- 4.0%
- Gross Sales · typical 6–8%
- Ad fund
- 8.0%
- typical 3–5%
- Total fee load
- 12.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 4.0% of gross sales |
| Marketing / ad fund | 8.0% of gross sales |
| Technology fee | $4K |
| Transfer fee | $28K |
| Renewal fee | $3K |
| Total fee load | 12.0% of rev |
Financial Performance
- Avg gross sales
- $1.0M
- Per unit, per year
- Median gross sales
- $932K
- Item 19 type
- Historical
- Sample size
- 97 units
- vs category median 49
- Range (low → high)
- $286K→$2.8M
- Cohort dispersion (min → max)
- Quartile band
- $519K→$1.7M
- Bottom 25% → top 25%
- Transparency
- 7 / 5
- vs category median 2 / 5 · above
Compared against 304 Retail brands
vs Retail averages
How My Eyelab Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 142
- Opened
- 29
- Last reporting year
- Closed
- 3
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 2.1%
- Company-owned
- 68
- Corporate units in the system
- % franchised
- 52%
- vs corporate-owned
- Multi-unit owners
- 6.2%
- Net growth (yr3)
- +54.2%
- Net unit change last year
- 3-yr CAGR
- +155.2%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 55
- Franchisor's next-year forecast
- Termination rate
- 0.7%
- Franchisor-initiated terminations
- Ceased ops
- 1.4%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 31
- Loan volume
- $13.7M
- Median loan
- $467K
- 50th percentile
- Charge-off rate
- 14.3%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 85.7%
- 5-yr charge-off
- 20.0%
- Loans approved 2021+
- Active lenders
- 19
- Defaults
- 2
Vintage analysis
My Eyelab charge-off rate by loan vintage
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
My Eyelab presents CAUTION-level risk due to undisclosed profitability metrics, aggressive expansion masking potential franchisee churn, prior litigation settlement, and opaque cost structures that prevent accurate ROI assessment.
Litigation (Item 3)
Investment Strategy Group, Inc. v. M&D Optical Franchise, LLC - AAA Arbitration (filed July 8, 2020). Former franchisee alleged fraud, negligent misrepresentation, breach of franchise agreement, conversion, theft, wrongful eviction, and violations of Florida's Deceptive and Unfair Trade Practices Act. Franchisor countersued for breach of contract, tortious interference, account stated, open account, unjust enrichment, and trademark infringement. Settled confidentially on April 5, 2021 with mutual release, no admission of liability, and franchisor paid $200,000.
Largest disclosed settlement: $200,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Smith, Buzzi & Associates, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 31 / 100 rating
- 01MEDNo Item 19 (Average Net Income) disclosed — impossible to validate ROI claims or unit economics
- 02MINOR54.2% YoY unit growth is unsustainably aggressive and suggests potential recruitment over retention focus
- 03HIGHLitigation history: $200,000 settlement for fraud/breach of contract allegations raises franchisor credibility concerns
- 04MINOR4% royalty on gross sales (not net) creates cash flow pressure during slow periods
- 05HIGHGoing Concern status is FALSE — ambiguous language; clarify if this is a negative indicator
- 06MINORWide investment range ($299,858–$601,197) suggests high variability in startup costs and unclear cost structure
- 07MINOR$34,900 franchise fee is moderate but paired with high total investment signals significant working capital needs
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | exclusive |
| Protected territory | Yes |
| Territory radius | 2 mi |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 1 |
View Item 3 litigation summary
Investment Strategy Group, Inc. v. M&D Optical Franchise, LLC - AAA Arbitration (filed July 8, 2020). Former franchisee alleged fraud, negligent misrepresentation, breach of franchise agreement, conversion, theft, wrongful eviction, and violations of Florida's Deceptive and Unfair Trade Practices Act. Franchisor countersued for breach of contract, tortious interference, account stated, open account, unjust enrichment, and trademark infringement. Settled confidentially on April 5, 2021 with mutual release, no admission of liability, and franchisor paid $200,000.
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 81 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Time to open
- 9 mo
- From signing to launch
- POS system
- Zeus software platform
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Zeus software platform
Item 20 · call current owners
Franchisee Contacts
21 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
My Eyelab · FDD (2022) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a My Eyelab franchise?
The total investment to open a My Eyelab franchise ranges from $300K – $601K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do My Eyelab franchise owners earn?
According to Item 19 of the My Eyelab FDD, the average gross sales per unit is $1.0M. The median is $932K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is My Eyelab's franchise failure rate?
Based on SBA 7(a) loan data, My Eyelab has a charge-off rate of 14.3% across 31 loans, meaning 14.3% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many My Eyelab franchise locations are there?
As of their most recent FDD filing, My Eyelab has 142 total units in the United States, including 74 franchised units and 68 company-owned units. 29 new units were opened in the latest reporting year.
Is My Eyelab a good franchise to buy?
FranchiseVerdict rates My Eyelab as a A-grade franchise with a risk score of 31 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.