SHUBH® Beauty Franchise Cost, Revenue & Review 2026
- Investment
- $80K – $185K
- Disclosed sales
- not disclosed
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Shubh Beauty is a personal-care franchise offering threading, waxing, facials, lash and brow services, and henna in salon settings. Franchisees run salons managing licensed specialists, scheduling, and retail.
FranchiseVerdict summary · 2026
A SHUBH® Beauty franchise requires a total initial investment of $80K – $185K, including a $10K franchise fee. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored3 of 4 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $80K – $185K
- 6th pct Personal Care…
- Avg gross sales
- N/A
- Royalty
- Not extracted
- Units
- 122
- 44th pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $80K – $185K including a $10K franchise fee.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict B (Above average), verdict score 64/100 (higher is better).
- GROWTHPositive: net +18 franchised outlets in the latest year (20 opened, 2 closed); 7 signed but not yet open (Item 20).
- GROWTHSystem growing at 90.6% CAGR over 3 years with 122 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- SHUBH FRANCHISE LLC
- Predecessor
- Shubh Franchise Inc.
- Prior franchisor entity
- CEO title
- Manager
- Harmil Patel
- Incorporated in
- Illinois
- HQ
- 240 East Lake Street, Suite 210, Addison, IL 60101
- Auditor
- Accutax Bizsolutions LLC
- Audited financials
- Franchisor revenue
- $1.2M
- vs $1.4M prior year
Affiliated brands
- will be dependent on the Master Lease between Walmart and our Affiliate
- would have no basis to enter into subleases
- have any control or influence over decisions Walmart makes
- Vrajhalie
- intend to offer franchises in any other line of business
- have offered franchises in any other line of business
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Harmil Patel
- Headquarters
- IL
- Founded
- 2019
- FDD year
- 2025
- States available
- 21
Can you afford it, and what does the money buy?
Entry cost runs 67% below the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown11 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $10K | $10K | |
| Furniture, Fixtures, Equipment, POS System and Inventory | $15K | $42K | |
| Rent (First three months)not refundable | $4K | $12K | |
| Non-Walmart Rental Security Deposit | $3K | $8K | |
| Walmart Security Deposit | $0 | $10K | |
| Non-Walmart Miscellaneous Deposits | $500 | $1K | |
| Build-Out | $15K | $50K | |
| Training Expenses | $1K | $3K | |
| Insurance | $3K | $5K | |
| Business advisors such as lawyers and accountants | $5K | $9K | |
| Additional Funds - 3 months | $25K | $35K | |
| Total initial investment | $80K | $185K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $80K – $185K
- Top 40% of category vs category
- Liquid capital req'd
- $25K – $35K
- Top 40% of category vs category
- Franchise fee
- $10K – $10K
- Top 40% of category vs category
- Royalty
- $1,000 per month
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 3.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | $1,000 per month, due on or before the 10th day of each month |
| Marketing / ad fund | 0.0% of gross sales |
| Transfer fee | $5K |
| Renewal fee | $4K |
| Total fee load | 3.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
SHUBH® Beauty makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one SHUBH® Beauty unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, royalty rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 3.0% — below the Personal Care & Beauty median of 7.9%.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System expanding at 90.6% CAGR over 3 years across 122 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty medians
How SHUBH® Beauty Compares
Category median of published Personal Care & Beauty brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 122
- Opened
- 20
- Last reporting year
- Closed
- 2
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 1.6%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +90.6%
- Net unit change over 3 years
- 3-yr CAGR
- +90.6%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 7
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 7
- 0.06 per open outlet · Item 20 Table 5
- Projected new
- 11
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
56 current owners across 17 states.
- IL 15
- CA 5
- MD 5
- NJ 5
- FL 4
- CO 3
- GA 3
- IN 3
- NY 3
- KY 2
- NC 2
- AZ 1
- +5 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Small net worth ($169,890) with a net loss (-$60,238), no Item 19 disclosure, and 3 litigation matters including two business-partner disputes settled for $900,000 and a federal trademark suit. The system is growing fast (122 units, +90.6%) but franchisor financials are thin.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Two related business-partner disputes involving CEO Harmil Patel and a prior business partner (settled for $900,000 payment, no admission of liability, consolidated and dismissed with prejudice in Nov 2024); one federal trademark/tortious interference suit against affiliate Vrajhalie LLC from 2018, settled with no liability admitted and no payment.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Accutax Bizsolutions LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 64 / 100 verdict
- 01MINORNet income -$60,238 on net worth of only $169,890
- 02MINORNo Item 19 earnings disclosure
- 03HIGH3 litigation matters incl. $900K settlement of partner disputes
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 3.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1 year |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Cook County, Illinois |
| Jury trial waiver | Yes |
| Governing law | Illinois |
| Litigation count | 3 |
View Item 3 litigation summary
Two related business-partner disputes involving CEO Harmil Patel and a prior business partner (settled for $900,000 payment, no admission of liability, consolidated and dismissed with prejudice in Nov 2024); one federal trademark/tortious interference suit against affiliate Vrajhalie LLC from 2018, settled with no liability admitted and no payment.
Items 10, 11
Training & Operations
- Classroom training
- 12 hrs
- On-the-job training
- 8 hrs
- Training location
- On-site and at franchisor location
- Ongoing training
- Required
- Site selection
- Franchisee (must present a specific location; franchisor approves)
- Franchisor financing
- Offered
- Item 10
- POS system
- POS System (unspecified brand)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: POS System (unspecified brand)
Item 20 · call current owners
Franchisee Contacts
56 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SHUBH® Beauty franchise?
The total investment to open a SHUBH® Beauty franchise ranges from $80K – $185K, with an initial franchise fee of $10K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SHUBH® Beauty franchise owners earn?
SHUBH® Beauty makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns SHUBH® Beauty?
SHUBH® Beauty is franchised by SHUBH FRANCHISE LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the SHUBH® Beauty FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the SHUBH® Beauty FDD and qualifies whose outlets they describe.
What is SHUBH® Beauty's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SHUBH® Beauty (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SHUBH® Beauty franchise locations are there?
As of their most recent FDD filing, SHUBH® Beauty has 122 total units in the United States, including 122 franchised units and 0 company-owned units. 20 new units were opened in the latest reporting year.
Is SHUBH® Beauty a good franchise to buy?
FranchiseVerdict rates SHUBH® Beauty as a B-grade franchise with a verdict score of 64 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.