FranchiseVerdict
SHUBH® Beauty logo
FV-02310·MODERATEExcellent81

SHUBH® Beauty

Personal Services - Beauty & SalonFranchising since 2019Website
Investment
$80K – $185K
12th pct Beauty & Salon
Avg revenue
70th pct Beauty & Salon
Royalty
Units
122
72nd pct Beauty & Salon
SBA default

Bottom line

  • Total investment $80K – $185K including a $10K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100.
  • System growing at 37.1% CAGR over 3 years with 122 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
SHUBH FRANCHISE LLC
Incorporated in
Illinois
HQ
240 E. Lake Street, Suite 210, Addison, IL 60101
Auditor
Accutax Bizsolutions LLC
Audited financials
Franchisor revenue
$1.2M
vs $1.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one SHUBH® Beauty unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $80K–$185K
Working capital
$
FDD reports $25K–$35K

Unlevered ROIC · per unit

97%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$158K
EBITDA margin
21.0%
Total invested
$163K
Payback
12 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

SHUBH Beauty franchisees operate beauty/cosmetics retail or service locations, likely offering makeup, skincare, or beauty treatments. Day-to-day activities include customer service, product sales, inventory management, and staff supervision. The exact service model (salon, retail, consultation, or hybrid) is unclear without franchise disclosure documents.

CEO
Harmil Patel
Founded
2021
FDD year
2025
States available
21

Item 7 · what it costs

The Vitals

Total investment
$80K – $185K
All-in to open one unit
Liquid capital
$25K – $35K
Cash you must have on hand
Franchise fee
$10K
Royalty
$1,000 per month
Ad fund
3.0%
typical 3–5%
Total fee load
3.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
122
Opened
20
Last reporting year
Closed
2
Turnover rate
1.6%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+17.3%
Net unit change last year
3-yr CAGR
+37.1%
Compounded over last 3 years
2023
122+18
Franchised units
2024
104
Franchised units
2025
89
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

SHUBH Beauty presents elevated risk due to going concern status, undisclosed financials, litigation history, lack of territory protection, and unproven unit economics.

Score breakdown · what drove the 62 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — indicates potential financial instability at franchisor level
  2. 02MINORNo average revenue or net income disclosure (no Item 19) — impossible to validate ROI claims or profitability benchmarks
  3. 03HIGHSignificant litigation history including $900,000 settlement in 2024 — suggests operational or contractual disputes with franchisees
  4. 04MINORNo protected territory — direct competition risk from other SHUBH franchisees or franchisor-opened locations
  5. 05MEDHigh royalty burden ($1,000/month = $12,000 annually) relative to investment size without disclosed earnings data
  6. 06MEDModest unit growth (17.3% YoY) with only 122 total units — limited scale and network effects; growth may not be sustainable

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
3
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Illinois

Item 11

Training & Operations

Classroom training
12 hrs
On-the-job training
8 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

56 numbers

Locked
(773) 961-••••
IL
(708) 829-••••
IL
(225) 362-••••
LA

One-time purchase · CSV download · Validation questions included

FDD download

SHUBH® Beauty · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above