Sit Means Sit Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
FranchiseVerdict summary · 2026
A Sit Means Sit franchise requires a total initial investment of $67K – $164K, including a $60K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $67K – $164K
- 5th pct Personal Care…
- Avg gross sales
- N/A
- 41st pct Personal Care…
- Royalty
- N/A
- Units
- 163
- 45th pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $67K – $164K including a $60K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Strongest tier), verdict score 66/100 (higher is better).
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Sit Means Sit Franchise, Inc.
- CEO title
- Chief Executive Officer
- Fred Hassen
- Incorporated in
- Nevada
- HQ
- 6295 McLeod Drive #2, Las Vegas, Nevada 89120
- Auditor
- Velez Hardy CPAs and Advisors
- Audited financials
- Franchisor revenue
- $1.3M
- vs $1.2M prior year
Overview
About
Operation of a dog training business providing dog training, behavior modification, and consulting services to dog owners, using the Sit Means Sit system and standards
- CEO
- Fred Hassen
- Headquarters
- Nevada
- Founded
- 2009
- FDD year
- 2025
Can you afford it, and what does the money buy?
Entry cost runs 78% below the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $60K | $60K |
| Working capital (3–6 mo) | $2K | $11K |
| Equipment, build-out, other | $4K | $92K |
| Total initial investment | $67K | $164K |
Source: Sit Means Sit 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $67K – $164K
- Top 40% of category vs category
- Liquid capital req'd
- $2K – $11K
- Top 40% of category vs category
- Franchise fee
- $60K
- Middle of category vs category
- Royalty
- Current royalty (franchisees who purchased first franchis…
- Ad fund
- No central advertising fund; franchisee must spend at lea…
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | Franchisees who purchased their first franchise between 7/1/2020-6/30/2023 pay flat $900/month ($800 if paid on the 1st); franchisees before 7/1/2020 pay flat $600/month ($500 if paid on the 1st) |
| Inventory (initial) | $630 – $2K |
What do units actually make?
Source: FDD 2025 · Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Personal Care & Beauty averages
How Sit Means Sit Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 163
- Opened
- 8
- Last reporting year
- Closed
- 2
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 1
- Term expired, not renewed (per Item 20)
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 8
- Closed (3yr)
- 2
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 1
- Transfers (3yr)
- 5
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 7 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 7
- Loan volume
- $4.1M
- Median loan
- $630K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (7 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 5
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Franchisor sued former Texas/North Carolina franchisee (SMSHTX/SMS NC/Parvizian) for breach of contract and non-compete violations after terminating for non-payment; obtained default judgment with $46,800 liquidated damages and $74,520.07 attorney fees (2024). Also disclosed two historical state consent orders: Maryland Securities Division (2012) - affiliate SMSI sold unregistered franchises via MLAs, $2,000 civil penalty; Minnesota Dept. of Commerce (2009) - SMSI sold an unregistered franchise, $1,000 civil penalty.
Largest disclosed settlement: $74,520
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Velez Hardy CPAs and Advisors
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
What are you signing up for?
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 50,000 |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| RoFR response window | 60 days |
| Transfer requires consent | Yes |
| Termination groundsℹ | 18 |
| Mandatory arbitration | No |
| Arbitration location | Las Vegas, Nevada (non-binding mediation first, then proceedings in Las Vegas, Nevada) |
| Jury trial waiver | Yes |
| Litigation count | 3 |
View Item 3 litigation summary
Franchisor sued former Texas/North Carolina franchisee (SMSHTX/SMS NC/Parvizian) for breach of contract and non-compete violations after terminating for non-payment; obtained default judgment with $46,800 liquidated damages and $74,520.07 attorney fees (2024). Also disclosed two historical state consent orders: Maryland Securities Division (2012) - affiliate SMSI sold unregistered franchises via MLAs, $2,000 civil penalty; Minnesota Dept. of Commerce (2009) - SMSI sold an unregistered franchise, $1,000 civil penalty.
Items 10, 11
Training & Operations
- Classroom training
- 63 hrs
- On-the-job training
- 84 hrs
- Training location
- A Sit Means Sit franchisee-owned training facility designated by the franchisor
- Time to open
- 4 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Sit Means Sit franchise?
The total investment to open a Sit Means Sit franchise ranges from $67K – $164K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Sit Means Sit franchise owners earn?
Sit Means Sit does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Sit Means Sit's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Sit Means Sit (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Sit Means Sit franchise locations are there?
As of their most recent FDD filing, Sit Means Sit has 163 total units in the United States, including 163 franchised units and 0 company-owned units. 8 new units were opened in the latest reporting year.
Is Sit Means Sit a good franchise to buy?
FranchiseVerdict rates Sit Means Sit as a A-grade franchise with a verdict score of 66 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.