Natural Awakenings
Formerly known as North American Pizza & Culinary
Bottom line
- Total investment $60K – $86K including a $50K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 62/100.
- System contracting at -8.0% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Natural Awakenings unit return on the cash you put in?
Unlevered ROIC · per unit
60%
In Yale's "attractive" band (30–60%)
Overview
About
Natural Awakenings franchisees operate local health and wellness magazine/media publications and digital platforms featuring natural health content, local practitioner directories, events, and advertising. Day-to-day activities include content curation, advertiser sales, event coordination, distribution management, and community relationship building across print and digital channels.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 19 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Natural Awakenings presents a CAUTION-to-HIGH RISK profile due to undisclosed financials, contracting unit count, high entry costs, and short contract term that collectively suggest limited growth potential and unproven unit economics.
Score breakdown · what drove the 62 / 100 rating
- 01MEDSystem contracting: 47 units with -2.1% YoY decline indicates shrinking franchise base and potential market saturation or franchisee dissatisfaction
- 02MINORNo financial disclosure: Franchisor does not disclose average revenue or net income (Item 19), making ROI impossible to validate before investment
- 03MINORHigh initial investment relative to unknowns: $59,550–$86,275 total investment with no published performance data creates blind investment scenario
- 04MINORModest minimum royalty floor: $250/month (months 1–6) may insufficient to support franchisor operations, suggesting thin margins or weak system support
- 05MINOR5-year term with high franchise fee: $49,500 fee on a 5-year term (vs. typical 10-year) limits ability to recover costs and profit
- 06MINORDeclining unit count in wellness category: Health/wellness franchises are typically growth sectors; contraction suggests competitive pressure or brand weakness
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
42 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Natural Awakenings · FDD (2024) PDF