FranchiseVerdict
Our Town America logo
FV-01851·CAUTIONExcellent81

Our Town America

Business Services - Shipping & PostalFranchising since 2004Website
Investment
$122K – $199K
71st pct Shipping & Po…
Avg revenue
57th pct Shipping & Po…
Royalty
Units
6
0th pct Shipping & Po…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $122K – $199K including a $100K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100. SBA loan default rate of 0.0% across 7 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
OUR TOWN AMERICA, A FRANCHISING CORPORATION
Incorporated in
Florida
HQ
13900 US 19 N, Clearwater, Florida 33764
Auditor
LOWERY, WELDON & COMPANY, CPAs, P.A.
Audited financials
Franchisor revenue
$6.1M
vs $7.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Our Town America unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $122K–$199K
Working capital
$
FDD reports $18K–$83K

Unlevered ROIC · per unit

21%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$45K
EBITDA margin
6.0%
Total invested
$211K
Payback
56 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Our Town America franchisees operate community-focused local media and events businesses, likely involving digital content creation, local advertising, event production, and community engagement services. Day-to-day operations typically include client account management, content production, event coordination, and local sales outreach.

CEO
Michael Plummer, Jr.
Founded
2004
FDD year
2024
States available
6

Item 7 · what it costs

The Vitals

Total investment
$122K – $199K
All-in to open one unit
Liquid capital
$18K – $83K
Cash you must have on hand
Franchise fee
$100K
Royalty
n/d
Ad fund
n/d

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
6
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
33.3%
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2022
6±0
Franchised units
2023
6
Franchised units
2024
6
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 6 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

6

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
7
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

A micro-franchise system with regulatory violation history, no financial transparency, and unclear growth prospects poses substantial risk for a $122k-$199k investment.

Score breakdown · what drove the 72 / 100 rating

  1. 01MINOROnly 6 units in system with unknown growth trajectory suggests stagnant or declining franchise network
  2. 02MEDNo disclosed average revenue or net income (no Item 19) prevents realistic ROI assessment on $122k-$199k investment
  3. 03MINOR2007 Securities violation involving expired registration and forced rescission indicates compliance/governance weakness
  4. 04MINORHigh franchise fee ($100,000) relative to system size and lack of performance data creates misaligned risk-reward
  5. 05MINOR5-year term is relatively short and may indicate franchisor uncertainty or historical franchisee dissatisfaction
  6. 06MEDNo disclosed royalty rate is unusual transparency gap in FDD and suggests potential hidden costs

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic area defined by zip codes
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Not allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
16 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

2 numbers

Locked
(727) 345-••••
FL
(916) 259-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Our Town America · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above