Mossy Oak PropertiesFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Mossy Oak Properties franchise requires a total initial investment of $20K – $72K, including a $15K franchise fee and an ongoing 6.0% royalty[2]. The 2023 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2023 FDD issuance
Overview
- Investment
- $20K – $72K
- 7th pct Real Estate
- Avg gross sales
- N/A
- 25th pct Real Estate
- Royalty
- 6.0%
- 21st pct Real Estate
- Units
- 93
- 41st pct Real Estate
- SBA default
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = >15% above Real Estate avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 95 to 89 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $20K – $72K including a $15K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict B (Above Average) with a risk score of 60/100.
- System contracting at -6.3% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Mossy Oak Properties, Inc.
- Incorporated in
- DE
- HQ
- 6015 Highway 45 Alt South, West Point, Mississippi 39773
- Auditor
- Taylor, Powell, Wilson & Hartford, P.A.
- Audited financials
- Franchisor revenue
- $4.6M
- vs $4.7M prior year
Overview
About
Mossy Oak Properties franchisees operate real estate brokerage offices specializing in rural and agricultural land sales. They generate revenue through commission-based sales transactions and pay the franchisor 6% of gross commissions earned. Day-to-day activities include prospecting land sellers, marketing properties, managing agent networks, and closing transactions.
- CEO
- Chris Hawley
- Headquarters
- MS
- Founded
- 2001
- FDD year
- 2023
- States available
- 30
FDD Item 7 · 2023 filing · 11 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $5K | $15K | |
| Mossy Oak Properties Advertising Campaign (MOPAC)not refundable | — | — | |
| Other Advertisingnot refundable | $0 | $3K | |
| Office Set-up / Improvementsnot refundable | $3K | $10K | |
| Signsnot refundable | $1K | $5K | |
| Furniture Fixtures and Equipmentnot refundable | $3K | $12K | |
| Inventory and Suppliesnot refundable | $200 | $2K | |
| Trainingnot refundable | $500 | $4K | |
| Insurancenot refundable | $300 | $2K | |
| Miscellaneous Opening Costnot refundable | $3K | $5K | |
| Additional Funds - 3 monthsnot refundable | $5K | $15K | |
| Total initial investment | $20K | $72K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $20K – $72K
- Better than avg vs category
- Liquid capital req'd
- $5K – $15K
- Better than avg vs category
- Franchise fee
- $5K – $15K
- Better than avg vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $100 |
| Transfer fee | $500 |
| Renewal fee | $3K |
| Total fee load | 8.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Real Estate averages
How Mossy Oak Properties Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 93
- Opened
- 2
- Last reporting year
- Closed
- 11
- Turnover rate
- 11.8%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -9.2%
- Net unit change last year
- 3-yr CAGR
- -6.3%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 2
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Termination rate
- 1.1%
- Franchisor-initiated terminations
- Ceased ops
- 2.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 25 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Mossy Oak Properties presents material risk due to contracting unit base, absent financial disclosures, and multiple litigations involving the franchisor, warranting careful validation before $20-72K investment.
Litigation (Item 3)
4 case reference(s): 0 pending, 3 settled.
Largest disclosed settlement: $85,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Taylor, Powell, Wilson & Hartford, P.A.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 60 / 100 rating
- 01MINORUnit count declining 9.2% YoY (93 units) indicates shrinking franchise system and potential franchisee dissatisfaction
- 02MEDNo Item 19 financial disclosure (Avg Revenue and Net Income not disclosed) prevents validation of income claims and profitability
- 03HIGHThree litigation cases including two against franchisor by former franchisee and shareholder suggest operational/contractual disputes and governance issues
- 04MED6% royalty on gross commissions (real estate model) creates revenue volatility and incentivizes aggressive sales practices
- 05HIGHGoing Concern status is False, but declining units + litigation + no financial transparency raises sustainability questions
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | County |
| Protected territory | Yes |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 5 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Mississippi |
| Litigation count | 3 |
View Item 3 litigation summary
4 case reference(s): 0 pending, 3 settled.
Items 10, 11
Training & Operations
- Classroom training
- 14 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
74 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Mossy Oak Properties · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Mossy Oak Properties franchise?
The total investment to open a Mossy Oak Properties franchise ranges from $20K – $72K, with an initial franchise fee of $15K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Mossy Oak Properties franchise owners earn?
Mossy Oak Properties does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Mossy Oak Properties's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Mossy Oak Properties (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Mossy Oak Properties franchise locations are there?
As of their most recent FDD filing, Mossy Oak Properties has 93 total units in the United States, including 95 franchised units and 0 company-owned units. 2 new units were opened in the latest reporting year.
Is Mossy Oak Properties a good franchise to buy?
FranchiseVerdict rates Mossy Oak Properties as a B-grade franchise with a risk score of 60 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.