FranchiseVerdict
Mossy Oak Properties logo
FV-01691·MODERATEExcellent81

Mossy Oak Properties

Real EstateFranchising since 2002Website
Investment
$20K – $72K
11th pct Real Estate
Avg revenue
32nd pct Real Estate
Royalty
6.0%
27th pct Real Estate
Units
93
52nd pct Real Estate
SBA default

Bottom line

  • Total investment $20K – $72K including a $15K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 67/100.
  • System contracting at -6.3% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Mossy Oak Properties, Inc.
Incorporated in
Delaware
HQ
6015 Highway 45 Alt South, West Point, Mississippi 39773
Auditor
Taylor, Powell, Wilson & Hartford, P.A.
Audited financials
Franchisor revenue
$4.6M
vs $4.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Mossy Oak Properties unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $20K–$72K
Working capital
$
FDD reports $5K–$15K

Unlevered ROIC · per unit

200%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$113K
EBITDA margin
15.0%
Total invested
$56K
Payback
6 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Mossy Oak Properties franchisees operate real estate brokerage offices specializing in rural and agricultural land sales. They generate revenue through commission-based sales transactions and pay the franchisor 6% of gross commissions earned. Day-to-day activities include prospecting land sellers, marketing properties, managing agent networks, and closing transactions.

CEO
Chris Hawley
Founded
2001
FDD year
2023
States available
30

Item 7 · what it costs

The Vitals

Total investment
$20K – $72K
All-in to open one unit
Liquid capital
$5K – $15K
Cash you must have on hand
Franchise fee
$15K
Royalty
6.0%
percentage of gross commissions · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
93
Opened
2
Last reporting year
Closed
11
Turnover rate
11.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-9.2%
Net unit change last year
3-yr CAGR
-6.3%
Compounded over last 3 years
2021
89-8
Franchised units
2022
98
Franchised units
2023
95
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 25 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 25 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

67
Risk · 0-100
MODERATE67 / 100

Mossy Oak Properties presents material risk due to contracting unit base, absent financial disclosures, and multiple litigations involving the franchisor, warranting careful validation before $20-72K investment.

Score breakdown · what drove the 67 / 100 rating

  1. 01MINORUnit count declining 9.2% YoY (93 units) indicates shrinking franchise system and potential franchisee dissatisfaction
  2. 02MEDNo Item 19 financial disclosure (Avg Revenue and Net Income not disclosed) prevents validation of income claims and profitability
  3. 03HIGHThree litigation cases including two against franchisor by former franchisee and shareholder suggest operational/contractual disputes and governance issues
  4. 04MED6% royalty on gross commissions (real estate model) creates revenue volatility and incentivizes aggressive sales practices
  5. 05HIGHGoing Concern status is False, but declining units + litigation + no financial transparency raises sustainability questions

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
County
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
3
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Owner-operator
Required
Governing law
Mississippi

Item 11

Training & Operations

Classroom training
14 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

74 numbers

Locked
(850) 973-••••
CO
(803) 435-••••
PA
(724) 678-••••
OR

One-time purchase · CSV download · Validation questions included

FDD download

Mossy Oak Properties · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above