Assist-2-Sell Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Assist-2-Sell is a discount real-estate brokerage franchise offering lower, often flat-fee, commissions to home sellers. Franchisees run offices with agents listing and selling homes at reduced commission rates.
FranchiseVerdict summary · 2026
A Assist-2-Sell franchise requires a total initial investment of $17K – $74K, including a $3K franchise fee and an ongoing 5.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $17K – $74K
- 6th pct Real Estate
- Avg gross sales
- N/A
- Royalty
- 5.0%
- 10th pct Real Estate
- Units
- 110
- 51st pct Real Estate
- SBA charge-off
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $17K – $74K including a $3K franchise fee, 5.0% ongoing royalty.
- RETURNSItem 21 references audited financial statements for FYE 12/31/2023, 2022, 2021 attached as Exhibit B, but Exhibit B (the actual audited balance sheets and income statements) was not present in the OCR text, so no franchisor financial figures or auditor name could be extracted. Franchisor is Assist-2-Sell, Inc. (Nevada corp); no parent. Item 19: no financial performance representations made. Item 3: no litigation. Item 10: no direct or indirect financing offered. Item 7 has no separate POS, training, audit, or development fee line items.
- RISKVerdict B (Above average), verdict score 49/100 (higher is better).
- DECLINESystem contracting at -13.5% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Assist-2-Sell, Inc.
- Predecessor
- Assist-To-Sell, Inc.
- Prior franchisor entity
- CEO title
- President
- Mary LaMeres-Pomin
- Incorporated in
- NV
- HQ
- 6490 S. McCarran Blvd., Ste. F-46, Reno, Nevada 89509
- Auditor
- Pehling's PnPCPA
- Audited financials
- Franchisor revenue
- $762K
- vs $922K prior year
Overview
About
- CEO
- Mary LaMeres-Pomin
- Headquarters
- NV
- Founded
- 1987
- FDD year
- 2024
- States available
- 30
Can you afford it, and what does the money buy?
Entry cost runs 79% below the typical real estate franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown10 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $3K | $3K | |
| Office Set-up/Improvements (Including Furniture, Fixtures & Equipment)not refundable | $2K | $10K | |
| Property Leasenot refundable | $2K | $12K | |
| Exterior Office Signagenot refundable | $25 | $4K | |
| Travel and Living Expenses While Trainingnot refundable | $1K | $4K | |
| Inventory and Suppliesnot refundable | $1K | $3K | |
| Advertising and Marketingnot refundable | $1K | $2K | |
| Miscellaneous Opening Costsnot refundable | $2K | $3K | |
| Vehiclenot refundable | $3K | $30K | |
| Additional Funds (3 Months)not refundable | $3K | $5K | |
| Total initial investment | $17K | $74K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $17K – $74K
- Top 40% of category vs category
- Liquid capital req'd
- $3K – $5K
- Top 40% of category vs category
- Franchise fee
- $3K – $3K
- Top 40% of category vs category
- Royalty
- 5.0%
- percentage · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 6.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $500 |
| Transfer fee | $3K |
| Renewal fee | $3K |
| Inventory (initial) | $1K – $3K |
| Total fee load | 6.5% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Assist-2-Sell did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Assist-2-Sell unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
259%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Item 21 references audited financial statements for FYE 12/31/2023, 2022, 2021 attached as Exhibit B, but Exhibit B (the actual audited balance sheets and income statements) was not present in the OCR text, so no franchisor financial figures or auditor name could be extracted. Franchisor is Assist-2-Sell, Inc. (Nevada corp); no parent. Item 19: no financial performance representations made. Item 3: no litigation. Item 10: no direct or indirect financing offered. Item 7 has no separate POS, training, audit, or development fee line items.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.5% — below the Real Estate average of 9.1%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System contracting at -13.5% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate averages
How Assist-2-Sell Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 110
- Opened
- 2
- Last reporting year
- Closed
- 12
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 11.9%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
- Net growth (3-yr)
- -13.5%
- Net unit change over 3 years
- 3-yr CAGR
- -13.5%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 2
- Closed (3yr)
- 12
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Termination rate
- 0.9%
- Franchisor-initiated terminations
- Ceased ops
- 10.9%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 30 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
A system losing more than 10% of its units year-over-year is a red flag. Check whether closures are concentrated in specific regions.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $150K
- Median loan
- $150K
- average
- Charge-off rate
- N/A
- limited sample (1 loan) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Assist-2-Sell presents meaningful risk due to negative unit growth, missing financial disclosure, short contract term, franchisor financial concerns, and gross-based royalties without profitability proof.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Pehling's PnPCPA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: No
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 49 / 100 verdict
- 01MEDUnit count declined 9.2% YoY (110 units) — indicates shrinking system momentum
- 02MEDNo average revenue or net income disclosed (Item 19) — impossible to assess ROI or profitability
- 03MINORShort 1-year term with no renewal details — high uncertainty for long-term viability
- 04HIGHGoing concern status is FALSE — potential financial instability at franchisor level
- 05MINORLow franchise fee ($2,995) relative to total investment ($17k-$74k) — unclear value proposition
- 06MINOR5% royalty on gross revenue (not net) — royalties paid even during unprofitable months
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 1 year |
|---|---|
| Renewal term | 1 year |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 1 mi |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Reno, Nevada |
| Jury trial waiver | No |
| Governing law | NV |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 24 hrs
- On-the-job training
- 0 hrs
- Training location
- Reno, Nevada or online web conference
- Ongoing training
- Required
- Time to open
- 1 mo
- From signing to launch
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
99 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Assist-2-Sell · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Assist-2-Sell franchise?
The total investment to open a Assist-2-Sell franchise ranges from $17K – $74K, with an initial franchise fee of $3K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Assist-2-Sell franchise owners earn?
Assist-2-Sell does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Assist-2-Sell FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Assist-2-Sell FDD and qualifies whose outlets they describe.
What is Assist-2-Sell's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Assist-2-Sell (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Assist-2-Sell franchise locations are there?
As of their most recent FDD filing, Assist-2-Sell has 110 total units in the United States, including 109 franchised units and 1 company-owned units. 2 new units were opened in the latest reporting year.
Is Assist-2-Sell a good franchise to buy?
FranchiseVerdict rates Assist-2-Sell as a B-grade franchise with a verdict score of 49 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.