Bottom line
- Total investment $17K – $74K including a $3K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
- System contracting at -13.5% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Assist-2-Sell unit return on the cash you put in?
Unlevered ROIC · per unit
251%
Above typical band (30–60%)
Overview
About
Assist-2-Sell franchisees operate as real estate agents or brokers offering discounted commission rates to customers, typically using a flat-fee or low-commission model. Day-to-day operations involve lead generation, client meetings, property showings, transaction management, and compliance with real estate licensing requirements while maintaining the brand's discount positioning.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 30 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Assist-2-Sell presents meaningful risk due to negative unit growth, missing financial disclosure, short contract term, franchisor financial concerns, and gross-based royalties without profitability proof.
Score breakdown · what drove the 65 / 100 rating
- 01MEDUnit count declined 9.2% YoY (110 units) — indicates shrinking system momentum
- 02MEDNo average revenue or net income disclosed (Item 19) — impossible to assess ROI or profitability
- 03MINORShort 1-year term with no renewal details — high uncertainty for long-term viability
- 04HIGHGoing concern status is FALSE — potential financial instability at franchisor level
- 05MINORLow franchise fee ($2,995) relative to total investment ($17k-$74k) — unclear value proposition
- 06MINOR5% royalty on gross revenue (not net) — royalties paid even during unprofitable months
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
99 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Assist-2-Sell · FDD (2024) PDF