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4 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These figures come from FDDs of different years (2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  BAbove averageRoofAid USA Home Services 2025 FDD Remove |  AStrongest tierMighty Dog Roofing Home Services 2025 FDD Remove |  BAbove averageWOW Windowboxes Home Services 2025 FDD Remove |  DBelow averageCONCRETE CRAFT Home Services 2024 FDD Remove |
|---|---|---|---|---|
| Vitals | ||||
FDD filing | FDD issued Apr 29, 2025 | FDD issued Apr 29, 2025 | FDD issued Jan 2, 2025 | FDD issued Mar 20, 2024 |
Investment range | $122K – $272K | $172K – $224K | $138K – $253K | $156K – $233K |
Liquid capital | $55K – $100K | $20K – $40K | $10K – $35K | $30K – $50K |
Franchise fee | $50K | $60K | $60K | $20K |
Royalty rate | 3.0% | 6.0% | 7.0% | 7.0% |
Ad fund rate | 3.0% | 0.0% | 2.0% | 1.0% |
| Performance | ||||
Avg gross sales | No Item 19 representation | $1.5MPer franchisee, not per outlet | $4.5MCompany-owned only1 outlet | $394KPer franchisee, not per outletOutlet subset |
Median gross sales | Not disclosed | Not extracted | $4.5MCompany-owned only1 outlet | $321KPer franchisee, not per outletOutlet subset |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not extracted | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified | Total Gross Revenue | Not classified |
| Risk | ||||
Rating | BAbove average | AStrongest tier | BAbove average | DBelow average |
Verdict score | 49 / 100 | 70 / 100 | 48 / 100 | 33 / 100 |
SBA charge-off rate | Not SBA-matched | 10.5% (n=127) | Under 10 loans (1) | 36.4% (n=49) |
SBA loans on record | N/A | 127 | 1 | 49 |
| Scale | ||||
Total units | 7 | 388Territory count | 1 | 77 |
Net change (latest yr) | +1 | +34 | 0 | -2 |
Signed, not yet open | 2 (0.29 per open outlet) | 20 (0.05 per open outlet) | 0 (0.00 per open outlet) | 5 (0.06 per open outlet) |
Turnover rate | 0.0% | 10.6% | 0.0% | 20.8% |
| Contract | ||||
Initial term (years) | 10 | 10 | 10 | 10 |
Renewal term (years) | 10 | 10 | 10 | 5 |
Initial training (hrs) | 50 | 93 | 40 | 93 |
| Contacts | ||||
Franchisee phones | 9 | 99 | 0 | 37 |
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