WOW Windowboxes
Bottom line
- Total investment $138K – $253K including a $60K franchise fee.
- Average unit revenue of $4.5M/year. Estimated payback in 0.3 years.
- Rated MODERATE with a risk score of 60/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
- Emerging franchise — only 1 year of franchising with 1 units. Early-stage systems carry higher risk but may offer better territory availability.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one WOW Windowboxes unit return on the cash you put in?
Unlevered ROIC · per unit
228%
Above typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 WOW Windowboxes units return on equity?
Equity IRR · 5-yr
30.9%
3.85× MOIC
Year-1 DSCR
2.60×
EBITDA ÷ debt service
Equity required
$7.6M
on $18.0M purchase
Total debt
$10.4M
SBA $5.0M + senior + seller note
Overview
About
WOW Windowboxes franchisees operate a seasonal landscaping and floral business, designing, installing, and maintaining decorative window boxes and exterior plantings for residential and commercial clients. Day-to-day operations include client consultations, custom planting designs, installation/maintenance scheduling, and seasonal service rotations (spring planting through winter holiday arrangements).
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extremely early-stage franchise with unproven system viability, single operating unit, no financial performance disclosure, and franchisor going concern issues — high execution and financial risk.
Score breakdown · what drove the 60 / 100 rating
- 01MEDOnly 1 unit in system with unknown growth trajectory indicates extremely limited track record and market validation
- 02HIGHGoing Concern status is False, suggesting potential financial instability or structural concerns at franchisor level
- 03MEDNo Item 19 (Financial Performance Representations) disclosed despite average unit claiming $739,624 net income — inability or unwillingness to substantiate claims
- 04MINORHigh initial investment ($137.5K-$252.7K) relative to single-unit system creates concentration risk with no multi-unit validation
- 05MINORMinimum monthly royalty structure (greater of 7% or minimum) could create cash flow pressure, especially during startup phase
- 06HIGHLack of disclosed litigation despite going concern status raises questions about transparency and potential undisclosed disputes
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
14 numbers
One-time purchase · CSV download · Validation questions included
FDD download
WOW Windowboxes · FDD (2025) PDF