RoofAid USA Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
RoofAid USA is a home services franchise providing residential roof inspection, repair, and replacement. Franchisees run local operations, managing crews, inspections, and customer accounts.
FranchiseVerdict summary · 2026
A RoofAid USA franchise requires a total initial investment of $122K – $272K, including a $50K franchise fee and an ongoing 3.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $122K – $272K
- 46th pct Home Services
- Avg gross sales
- N/A
- Royalty
- 3.0%
- 1st pct Home Services
- Units
- 7
- 14th pct Home Services
- SBA charge-off
- N/A
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $122K – $272K including a $50K franchise fee, 3.0% ongoing royalty.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict C (Average), verdict score 44/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- RoofAid LLC
- Parent company
- DESA Holdings, Inc.
- CEO title
- Chief Executive Officer and Co-Founder
- Robert Hall
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Indiana
- HQ
- 21563 Fox Rd, Guilford, IN 47022
- Auditor
- CLH CPAs & Consultants
- Audited financials
- Franchisor revenue
- $382K
- vs $740K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Robert Hall
- Headquarters
- IN
- Founded
- 2021
- FDD year
- 2025
- States available
- 3
Can you afford it, and what does the money buy?
Entry cost runs 13% below the typical home services franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown24 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (New Franchisee)not refundable | $50K | $50K | |
| Leasehold Improvements, Furniture and Fixtures (New Franchisee)not refundable | — | — | |
| Utility Deposits (New Franchisee)not refundable | — | — | |
| Vehicles (New Franchisee)not refundable | $0 | $60K | |
| Licenses, Certificates and Permits (New Franchisee)not refundable | $3K | $7K | |
| Professional Fees (New Franchisee)not refundable | $2K | $5K | |
| Equipment, Supplies and Inventory (New Franchisee)not refundable | $750 | $2K | |
| Computer and Software (New Franchisee)not refundable | $5K | $7K | |
| Grand Opening Marketing (New Franchisee)not refundable | $5K | $15K | |
| Travel & Living Expenses While Training (New Franchisee)not refundable | $2K | $6K | |
| Insurance Deposits and Premiums (New Franchisee)not refundable | $3K | $5K | |
| Additional Funds for 3 months (New Franchisee)not refundable | $55K | $100K | |
| Initial Franchise Fee (Conversion Franchisee)not refundable | $50K | $50K | |
| Leasehold Improvements, Furniture and Fixtures (Conversion Franchisee)not refundable | $0 | $10K | |
| Utility Deposits (Conversion Franchisee)not refundable | $0 | $2K | |
| Vehicles (Conversion Franchisee)not refundable | $0 | $60K | |
| Licenses, Certificates and Permits (Conversion Franchisee)not refundable | $500 | $3K | |
| Professional Fees (Conversion Franchisee)not refundable | $500 | $5K | |
| Equipment, Supplies and Inventory (Conversion Franchisee)not refundable | $1K | $10K | |
| Computer and Software (Conversion Franchisee)not refundable | $5K | $7K | |
| Total initial investment | $246K | $528K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $122K – $272K
- Middle of category vs category
- Liquid capital req'd
- $55K – $100K
- Bottom third — review vs category
- Franchise fee
- $50K – $50K
- Middle of category vs category
- Royalty
- 3.0%
- Gross Receipts · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 3.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $2K |
| Training fee | $500 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 6.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
RoofAid USA did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one RoofAid USA unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
36%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% — below the Home Services average of 8.9%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
Net unit growth of +16.7% over 3 years (1 opened, 0 closed).
Multi-unit rate
Only 1% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services averages
How RoofAid USA Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 7
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 1%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (3-yr)
- +16.7%
- Net unit change over 3 years
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 8
- Franchisor's next-year forecast
- Transfer rate
- 14.3%
- Owners selling to other franchisees
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 3 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Largely clean small system (7 units, began 2022) with no litigation, no bankruptcy, and no going-concern note. Single minor concern is the absence of an Item 19 financial performance disclosure. Financials are audited.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CLH CPAs & Consultants
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 44 / 100 verdict
- 01MINORNo Item 19 disclosure
- 02MINORNo litigation, no bankruptcy, no going-concern
- 03MINORSmall 7-unit system
- 04MINORAudited financials
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Radius or Household Count |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 20 mi |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Monroe County, Indiana |
| Jury trial waiver | Yes |
| Governing law | Indiana |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 30 hrs
- On-the-job training
- 20 hrs
- Training location
- Virtually and at franchisee location
- Ongoing training
- Required
- Field support
- 20 hrs/yr
- On-site visits per year
- Time to open
- 3 mo
- From signing to launch
- POS system
- CRM
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: CRM
Item 20 · call current owners
Franchisee Contacts
9 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
RoofAid USA · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a RoofAid USA franchise?
The total investment to open a RoofAid USA franchise ranges from $122K – $272K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do RoofAid USA franchise owners earn?
RoofAid USA does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the RoofAid USA FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the RoofAid USA FDD and qualifies whose outlets they describe.
What is RoofAid USA's franchise failure rate?
SBA 7(a) loan charge-off data is not available for RoofAid USA (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many RoofAid USA franchise locations are there?
As of their most recent FDD filing, RoofAid USA has 7 total units in the United States, including 7 franchised units and 0 company-owned units. 1 new units were opened in the latest reporting year.
Is RoofAid USA a good franchise to buy?
FranchiseVerdict rates RoofAid USA as a C-grade franchise with a verdict score of 44 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.