Concrete Craft
Formerly known as Decorative Coatings
Bottom line
- Total investment $156K – $233K including a $20K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $394K/year (median $321K).
- Rated STRONG with a risk score of 49/100. SBA loan default rate of 0.0% across 81 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one CONCRETE CRAFT unit return on the cash you put in?
Unlevered ROIC · per unit
25%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 CONCRETE CRAFT units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$631K
on $3.2M purchase
Total debt
$2.5M
SBA $1.6M + senior + seller note
Overview
About
Concrete Craft franchisees operate concrete coating and restoration services, applying decorative finishes, sealants, and repairs to residential and commercial concrete surfaces. Day-to-day work includes client consultations, surface preparation, application of epoxy or polyurethane coatings, and project management. Franchisees typically manage crews, handle marketing, and oversee operations in their protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 26 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Concrete Craft presents elevated risk due to system decline, undisclosed profitability metrics, recent franchisee litigation, and regulatory history—proceed only after intensive franchisee validation.
Score breakdown · what drove the 49 / 100 rating
- 01MINORUnit count declining 2.5% YoY (77 units) suggests system contraction and potential saturation or franchisee dissatisfaction
- 02MEDNet income not disclosed in Item 19 prevents validation of actual profitability claims; average revenue of $394K may not translate to acceptable owner earnings
- 03MINORTwo active 2023 collection lawsuits against franchisees indicate payment disputes and potential cash flow problems within the system
- 04MINORHistorical 2006 consent order with affiliate Aussie Pet Mobile on franchise law compliance raises questions about corporate governance and regulatory adherence
- 05MINORHigh initial investment ($156K-$233K) combined with declining unit count increases risk that ROI projections may not materialize
- 06MED10-year term locks franchisee into relationship with shrinking brand; limited exit flexibility if performance lags
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
82 numbers
One-time purchase · CSV download · Validation questions included
FDD download
CONCRETE CRAFT · FDD (2024) PDF