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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Millie’s Homemade Ice Cream logoCAverage
Millie’s Homemade Ice Cream
Quick-Service Restaurants
2025 FDD
Remove
Robeks logoAStrongest tier
Robeks
Quick-Service Restaurants
2025 FDD
Remove
Heuk Hwa Dang logoCAverage
Heuk Hwa Dang
Quick-Service Restaurants
2025 FDD
Remove
Mrs. Fields logoBAbove average
Mrs. Fields
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued May 1, 2025
FDD issued Apr 18, 2025
FDD issued Mar 28, 2025
FDD issued Apr 30, 2025
Investment range
$254K – $557K
$298K – $512K
$304K – $505K
$312K – $496K
Liquid capital
$15K – $25K
$5K – $19K
$10K – $50K
$8K – $12K
Franchise fee
$50K
$30K
$40K
$35K
Royalty rate
5.5%
6.0%
5.0%
6.0%
Ad fund rate
2.0%
2.5%
1.0%
3.0%
Performance
Avg gross sales
$549KIncl. company outlets
$670KNet sales
No Item 19 representation
$378K
Median gross sales
$518KIncl. company outlets
$609K
Not disclosed
$332K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Not classified
Not classified
Risk
Rating
CAverage
AStrongest tier
CAverage
BAbove average
Verdict score
45 / 100
98 / 100
44 / 100
64 / 100
SBA charge-off rate
Under 10 loans (2)
0.0% (n=24)
Not SBA-matched
Under 10 loans (1)
SBA loans on record
2
24
N/A
1
Scale
Total units
14
106
4
113
Net change (latest yr)
+1
+3
0
-12
Signed, not yet open
0 (0.00 per open outlet)
12 (0.11 per open outlet)
0 (0.00 per open outlet)
1 (0.01 per open outlet)
Turnover rate
14.3%
4.7%
50.0%
11.5%
Contract
Initial term (years)
10
10
5
10
Renewal term (years)
5
10
1
10
Initial training (hrs)
104
140
41
41
Contacts
Franchisee phones
7
120
4
13

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