FranchiseVerdict
Millie’s Homemade Ice Cream logo
FV-01639·MODERATEExcellent91

Millie’s Homemade Ice Cream

Food & Beverage - Coffee & TeaFranchising since 2021Website
Investment
$254K – $557K
39th pct Coffee & Tea
Avg revenue
$380K
2nd pct Coffee & Tea
Royalty
5.5%
45th pct Coffee & Tea
Units
14
57th pct Coffee & Tea
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $254K – $557K including a $50K franchise fee, 5.5% ongoing royalty.
  • Average unit revenue of $380K/year (median $424K).
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Millie’s Franchising, LLC
Parent company
Frozen Assets Holdings, LLC
Incorporated in
Pennsylvania
HQ
235 East 7th Avenue, Homestead, Pennsylvania 15120
Auditor
DA Advisory Group PLLC
Audited financials
Franchisor revenue
$133K
vs $229K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Millie’s Homemade Ice Cream unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $379,895
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $254K–$557K
Working capital
$
FDD reports $15K–$25K

Unlevered ROIC · per unit

9%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$40K
EBITDA margin
10.5%
Total invested
$425K
Payback
128 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Millie’s Homemade Ice Cream units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$266K

on $1.3M purchase

Total debt

$1.1M

SBA $0.7M + senior + seller note

Overview

About

Franchisees operate retail ice cream shops featuring homemade ice cream products, likely handling daily production, customer service, inventory management, and point-of-sale operations. Operations typically include food preparation, equipment maintenance, staffing, and local marketing within their protected territory.

CEO
Charles Townsend IV
Founded
2020
FDD year
2025
States available
2

Item 7 · what it costs

The Vitals

Total investment
$254K – $557K
All-in to open one unit
Liquid capital
$15K – $25K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.5%
Net Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$380K
Per unit, per year
Median gross sales
$424K
Item 19 type
Gross Sales
Sample size
11 units
vs category median 13
Range (low → high)
$83K$625K
Cohort dispersion
Transparency
6 / 5
vs category median 2 / 5 · above
Revenue rank2th
vs Food & Beverage - Coffee & Tea peers
Investment cost rank39th
Lower investment ranks lower (better)
Royalty rate rank45th
Lower royalty = lower percentile (better)
Unit count rank57th
vs Food & Beverage - Coffee & Tea peers
Risk score rank28th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
14
Opened
3
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
5
Corporate units in the system
% franchised
64%
vs corporate-owned
Multi-unit owners
5.6%
Net growth (yr3)
+12.5%
Net unit change last year
3-yr CAGR
+200.0%
Compounded over last 3 years
2023
9+3
Franchised units
2024
8
Franchised units
2025
3
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 6 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 6 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
4
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Early-stage ice cream franchise with undisclosed profitability metrics, going concern uncertainty, and limited unit growth raises questions about franchisor viability and franchisee earning potential.

Score breakdown · what drove the 57 / 100 rating

  1. 01MEDNet Income not disclosed in FDD Item 19 — impossible to assess actual profitability despite $379,895 avg revenue
  2. 02HIGHGoing Concern flag is FALSE (meaning concern exists) — franchisor may have financial/operational stability issues
  3. 03MINORHigh investment range ($253,500–$556,500) relative to average revenue ($379,895) creates tight ROI margins
  4. 04MINORSmall unit count (14 locations) with only 12.5% YoY growth indicates early-stage or stalled expansion
  5. 05MED5.5% royalty on net sales is standard, but without disclosed net income, true cost burden is opaque

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Pennsylvania

Item 11

Training & Operations

Classroom training
58 hrs
On-the-job training
46 hrs
POS system
Square POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

13 numbers

Locked
(412) 716-••••
IceTeen Corp
PA
(415) 972-••••
One Sansome St., Suite
CA
(724) 553-••••
Twilight Cone, LLC
PA

One-time purchase · CSV download · Validation questions included

FDD download

Millie’s Homemade Ice Cream · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above