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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
EcoGreen Lawn Care logoCAverage
EcoGreen Lawn Care
Home Services
2025 FDD
Remove
HomeSmiles logoAStrongest tier
HomeSmiles
Home Services
2025 FDD
Remove
DryJect logoBAbove average
DryJect
Home Services
2025 FDD
Remove
SCREENMOBILE logoAStrongest tier
SCREENMOBILE
Home Services
2026 FDD
Remove
Vitals
FDD filing
FDD issued Jan 27, 2025
FDD issued Apr 17, 2025
FDD issued Apr 30, 2025
2026 FDD
Investment range
$161K – $191K
$148K – $202K
$46K – $302K
$148K – $210K
Liquid capital
$10K – $15K
$42K – $65K
$2K – $20K
$23K – $50K
Franchise fee
$40K
$60K
$30K
$50K
Royalty rate
8.0%
6.0%
8.0%
7.0%
Ad fund rate
1.0%
2.0%
2.0%
2.0%
Performance
Avg gross sales
$1.5MCompany-owned only1 outlet
$584KOutlet subset2 outlets
No Item 19 representation
$484K
Median gross sales
Not extracted
$584KOutlet subset2 outlets
Not disclosed
$289K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not disclosed
Not extracted
Earnings metric
Not classified
P&L Bottom Line
Not classified
Not classified
Risk
Rating
CAverage
AStrongest tier
BAbove average
AStrongest tier
Verdict score
43 / 100
76 / 100
56 / 100
93 / 100
SBA charge-off rate
Not SBA-matched
0.0% (n=26)
Under 10 loans (9)
0.0% (n=34)
SBA loans on record
N/A
26
9
34
Scale
Total units
1
43
28
138
Net change (latest yr)
0
+33
-1
+4
Signed, not yet open
0 (0.00 per open outlet)
9 (0.21 per open outlet)
Not extracted
7 (0.05 per open outlet)
Turnover rate
0.0%
16.3%
3.6%
4.3%
Contract
Initial term (years)
7
10
10
10
Renewal term (years)
7
10
5
10
Initial training (hrs)
66
52
22
80
Contacts
Franchisee phones
1
42
23
118

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