FranchiseVerdict
HomeSmiles logo
FV-01213·STRONGExcellent95

HomeSmiles

Home Services - OtherFranchising since 2020Website
Investment
$148K – $202K
68th pct Other
Avg revenue
$584K
25th pct Other
Royalty
Units
43
48th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $148K – $202K including a $60K franchise fee.
  • Average unit revenue of $584K/year (median $584K). Estimated payback in 0.9 years.
  • Rated STRONG with a risk score of 49/100. SBA loan default rate of 0.0% across 56 loans (below the industry average).
  • System growing at 366.7% CAGR over 3 years with 43 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Home Smiles Franchising, LLC
Incorporated in
California
HQ
1526 Stafford Street, Redwood City, California 94063
Auditor
Alfred J. Lutfy, CPA
Audited financials
Franchisor revenue
$386K
vs $1.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one HomeSmiles unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $584,307
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $148K–$202K
Working capital
$
FDD reports $42K–$65K

Unlevered ROIC · per unit

28%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$64K
EBITDA margin
11.0%
Total invested
$228K
Payback
43 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 HomeSmiles units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$467K

on $2.3M purchase

Total debt

$1.9M

SBA $1.2M + senior + seller note

Overview

About

HomeSmiles franchisees operate a home services or dental/cosmetic smile-related business (likely teeth whitening, cosmetic dentistry support, or home-based smile care services). Day-to-day activities include client acquisition, service delivery/treatment provision, appointment scheduling, marketing in protected territory, and managing recurring revenue from customer retention programs.

CEO
Jesshill E. Love
Founded
2020
FDD year
2026
States available
23

Item 7 · what it costs

The Vitals

Total investment
$148K – $202K
All-in to open one unit
Liquid capital
$42K – $65K
Cash you must have on hand
Franchise fee
$60K
Royalty
Greater of 6% of Gross Sales or Minimum Monthly Royalty F…
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
0.9 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$584K
Per unit, per year
Median gross sales
$584K
Item 19 type
Historic performance of franchised outlets
Sample size
2 units
vs category median 21 · small
Range (low → high)
$219K$949K
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank25th
vs Home Services - Other peers
Investment cost rank68th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank48th
vs Home Services - Other peers
Risk score rank22th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
43
Opened
40
Last reporting year
Closed
7
Turnover rate
16.3%
Company-owned
1
Corporate units in the system
% franchised
98%
vs corporate-owned
Net growth (yr3)
Outlier (see FDD)
Likely small-sample artifact
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2024
42+33
Franchised units
2025
9
Franchised units
2026
9
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 21 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 21 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
56
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

49
Risk · 0-100
STRONG49 / 100

Hypergrowth franchise with opaque franchisor financials, aggressive royalty structure, and no earnings claim substantiation presents meaningful execution and profitability risk despite strong unit economics on paper.

Score breakdown · what drove the 49 / 100 rating

  1. 01MINORExtreme unit growth (366.7% YoY) suggests either aggressive recruitment or system instability—unsustainable expansion raises retention/profitability concerns
  2. 02MINORMinimum monthly royalty fee structure (greater of 6% or minimum) may be onerous for franchisees in slower markets and creates cash flow risk
  3. 03HIGHGoing Concern = False is absent/unclear; lack of transparency on franchisor financial health is a major red flag
  4. 04MINORHigh franchise fee ($59,500) combined with wide investment range ($148k-$202k) and aggressive royalty structure creates elevated break-even pressure
  5. 05MEDNo Item 19 (Earnings Claim Document) disclosed—cannot independently verify if $205k average net income is achievable or realistic
  6. 06HIGHRapid expansion without disclosed litigation may indicate emerging disputes or franchisee dissatisfaction not yet surfaced in legal filings
  7. 07MINORWide investment range spread ($54k delta) suggests inconsistent territory setup costs or undefined support/infrastructure scaling

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
28 hrs
On-the-job training
24 hrs
POS system
Serviceminder
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

42 numbers

Locked
(530) 321-••••
CA
(513) 587-••••
OH
(254) 329-••••
TX

One-time purchase · CSV download · Validation questions included

FDD download

HomeSmiles · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above