FranchiseVerdict
EcoGreen Lawn Care logo
FV-00829·MODERATEExcellent86

EcoGreen Lawn Care

Home Services - Lawn & LandscapingFranchising since 2023Website
Investment
$161K – $191K
75th pct Lawn & Landsc…
Avg revenue
$1.6M
50th pct Lawn & Landsc…
Royalty
8.0%
29th pct Lawn & Landsc…
Units
1
0th pct Lawn & Landsc…
SBA default

Bottom line

  • Total investment $161K – $191K including a $40K franchise fee, 8.0% ongoing royalty.
  • Average unit revenue of $1.6M/year.
  • Rated MODERATE with a risk score of 60/100.
  • Emerging franchise — only 3 years of franchising with 1 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
EcoGreen Lawn Care Franchise, LLC
Incorporated in
Pennsylvania
HQ
1022 W Germantown Pike, Unit D, East Norriton, PA 19403
Auditor
Kezos & Dunlavy
Audited financials
Franchisor revenue
$0
vs $0 prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one EcoGreen Lawn Care unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,566,100
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $161K–$191K
Working capital
$
FDD reports $10K–$15K

Unlevered ROIC · per unit

66%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$125K
EBITDA margin
8.0%
Total invested
$189K
Payback
18 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 EcoGreen Lawn Care units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$313K

on $1.6M purchase

Total debt

$1.3M

SBA $0.8M + senior + seller note

Overview

About

EcoGreen franchisees operate lawn care and grounds maintenance services, performing tasks such as mowing, landscaping, seasonal cleanup, and chemical treatments for residential and commercial clients. Franchisees manage crews, handle customer acquisition and retention, schedule service routes, and maintain equipment within a protected territory.

CEO
David Walsh
Founded
2023
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$161K – $191K
All-in to open one unit
Liquid capital
$10K – $15K
Cash you must have on hand
Franchise fee
$40K
Royalty
8.0%
Percentage of Gross Revenue with Annual Minimum · typical 6–8%
Ad fund
Currently 1% of semi-monthly Gross Revenue
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.6M
Per unit, per year
Median gross sales
Item 19 type
Historical performance of affiliate-owned outlet
Sample size
1 units
vs category median 12 · small
Range (low → high)
$714K$1.6M
Cohort dispersion
Transparency
6 / 5
vs category median 6 / 5 · typical
Revenue rank50th
vs Home Services - Lawn & Landscaping peers
Investment cost rank75th
Lower investment ranks lower (better)
Royalty rate rank29th
Lower royalty = lower percentile (better)
Unit count rank0th
vs Home Services - Lawn & Landscaping peers
Risk score rank71th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
0%
vs corporate-owned
Multi-unit owners
1.0%
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 18 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 18 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

EcoGreen presents extreme risk due to lack of financial disclosure, single-unit system, going concern warning, and opaque profitability model.

Score breakdown · what drove the 60 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — cannot validate profitability claims or ROI timeline
  2. 02MINOROnly 1 operating unit reported — suggests either brand is pre-revenue or system is collapsing; impossible to assess unit economics or scalability
  3. 03HIGHGoing Concern status is False — indicates franchisor may have material doubts about ability to continue operations
  4. 04MINORHigh initial investment ($161k-$191k) combined with 8% royalty on semi-monthly revenue creates aggressive fee structure with minimal financial transparency
  5. 05HIGHNo litigation disclosed but Going Concern flag suggests potential undisclosed financial distress or operational instability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Boundary/Zip Code
Protected territory
Yes
Initial term
7 years
Renewal term
7 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Pennsylvania

Item 11

Training & Operations

Classroom training
29 hrs
On-the-job training
29 hrs
POS system
RealGreen SA5
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

18 numbers

Locked
(610) 584-••••
David Walsh Denise Walsh
PA
(317) 232-••••
IN
(804) 371-••••
VA

One-time purchase · CSV download · Validation questions included

FDD download

EcoGreen Lawn Care · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above