FranchiseVerdict
Willowbrae Academy logo
FV-02966·CAUTIONStandard67

Willowbrae Academy

Education - Children's ProgramsFranchising since 2025Website
Investment
$2.4M – $4.0M
97th pct Children's Pr…
Avg revenue
69th pct Children's Pr…
Royalty
8.5%
71st pct Children's Pr…
Units
0
0th pct Children's Pr…
SBA default

Bottom line

  • Total investment $2.4M – $4.0M including a $85K franchise fee, 8.5% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 75/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
W&M Franchising USA Ltd.
Parent company
W & M Childcare Franchising Inc.
Incorporated in
Texas
HQ
18 South Main Street, Suite 700, Temple, Texas 76501

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Willowbrae Academy unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: education
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $2.4M–$4.0M
Working capital
$
FDD reports $175K–$300K

Unlevered ROIC · per unit

3%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$105K
EBITDA margin
14.0%
Total invested
$3.4M
Payback
392 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Willowbrae Academy franchisees operate a private educational institution, managing curriculum delivery, student enrollment, staff hiring/training, facilities operations, and compliance with state/local education regulations. Day-to-day responsibilities include administrative oversight, parent/student relations, quality assurance of instruction, and business development to meet enrollment targets needed to cover the $10K monthly minimum royalty obligation.

CEO
Shawn Pattison
Founded
2024
FDD year
2025
States available
0

Item 7 · what it costs

The Vitals

Total investment
$2.4M – $4.0M
All-in to open one unit
Liquid capital
$175K – $300K
Cash you must have on hand
Franchise fee
$85K
Royalty
8.5%
Gross Sales · typical 6–8%
Ad fund
0.5%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
0
Opened
0
Last reporting year
Closed
0
Company-owned
0
Corporate units in the system
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

75
Risk · 0-100
CAUTION75 / 100

Zero operating units, undisclosed financials, going concern status, and a $2.4M+ investment with fixed $10K/month royalties make this a high-risk franchise with no proof of concept.

Score breakdown · what drove the 75 / 100 rating

  1. 01MINORZero existing franchise units with unknown growth trajectory indicates brand has never successfully scaled or is in early/failed launch phase
  2. 02HIGHGoing Concern status = False suggests franchisor financial instability or viability concerns
  3. 03MINORNo average revenue or net income disclosure (Item 19) prevents realistic ROI calculation on $2.4M–$4M investment
  4. 04MINORHigh initial investment ($2.4M–$4M) paired with mandatory $10K monthly minimum royalty creates significant fixed-cost burden regardless of sales performance
  5. 05MINOR10-year term is lengthy commitment with no demonstrated unit economics or franchisee success stories to validate model
  6. 06MINOREducation/academy sector requires substantial local market penetration and reputation—franchisees bear reputational and regulatory risk for unproven brand

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
42 hrs
On-the-job training
0 hrs
POS system
Braeview
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

19 numbers

Locked
(317) 232-••••
IN
(517) 373-••••
MI
(604) 768-••••

One-time purchase · CSV download · Validation questions included

FDD download

Willowbrae Academy · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above