FranchiseVerdict
Self Made Training Facility logo
FV-02275·MODERATEExcellent81FDD 2022

Self Made Training Facility

Health & FitnessFranchising since 2016Website
Investment
$383K – $1.2M
70th pct Health & Fitn…
Avg revenue
58th pct Health & Fitn…
Royalty
7.0%
27th pct Health & Fitn…
Units
21
55th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $383K – $1.2M including a $50K franchise fee, 7.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 58/100. SBA loan default rate of 0.0% across 10 loans (below the industry average).
  • System growing at 33.3% CAGR over 3 years with 21 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
SMTF Franchising, Inc.
Incorporated in
California
HQ
42265 Winchester Road, Temecula, California 92590
Auditor
Daniel S. Venne
Audited financials
Franchisor revenue
$659K
vs $700K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Self Made Training Facility unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $383K–$1.2M
Working capital
$
FDD reports $15K–$30K

Unlevered ROIC · per unit

25%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$203K
EBITDA margin
27.0%
Total invested
$816K
Payback
48 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate a personal training and fitness facility, managing membership sales, scheduling sessions, staff hiring/training, facility maintenance, and member retention. Day-to-day operations involve delivering one-on-one or group training classes, handling billing/memberships, maintaining facility standards, and implementing marketing campaigns in their protected territory.

CEO
Miguel Aguilar
Founded
2015
FDD year
2022
States available
6

Item 7 · what it costs

The Vitals

Total investment
$383K – $1.2M
All-in to open one unit
Liquid capital
$15K – $30K
Cash you must have on hand
Franchise fee
$50K
Royalty
7.0%
Gross Revenue · typical 6–8%
Ad fund
4.0%
typical 3–5%
Total fee load
11.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
21
Opened
4
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
95%
vs corporate-owned
Multi-unit owners
6.7%
Net growth (yr3)
+25.0%
Net unit change last year
3-yr CAGR
+33.3%
Compounded over last 3 years
2020
20+4
Franchised units
2021
16
Franchised units
2022
15
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 21 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 21 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
10
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

58
Risk · 0-100
MODERATE58 / 100

Self Made Training Facility presents meaningful risk due to absent financial performance data (Item 19), unclear franchisor financial health (Going Concern = False), and unproven unit economics across a wide cost range — suitable only for investors who can absorb loss and conduct extensive third-party due diligence.

Score breakdown · what drove the 58 / 100 rating

  1. 01MINORNo Item 19 financial performance disclosure (revenue and net income not provided) — impossible to validate ROI claims
  2. 02HIGHGoing Concern status is FALSE, indicating potential franchisor financial distress or viability questions
  3. 03MINORWide investment range ($382K–$1.2M) with no revenue/profit data makes it impossible to project break-even timeline
  4. 04MINOROnly 21 units with 25% YoY growth is modest for a fitness/training concept — indicates early-stage or stalled expansion
  5. 05MED7% royalty on undisclosed revenue means franchisees have no visibility into franchisor sustainability model
  6. 06HIGHNo litigation disclosed is positive, but lack of financial transparency suggests incomplete disclosure risk

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Boundaries
Protected territory
Yes
Initial term
7 years
Renewal term
7 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
23 hrs
On-the-job training
20 hrs
POS system
Clover POS system
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

38 numbers

Locked
(407) 988-••••
Self Made Training Facility Orlando Winter Park Jordan SMTF Investments
FL
(951) 375-••••
Self Made Training Facility Corona Michelson Enterprise INC
CA
(951) 634-••••
The franchisor is SMTF Franchising, Inc., located at
CA

One-time purchase · CSV download · Validation questions included

FDD download

Self Made Training Facility · FDD (2022) PDF

Single-page checkout · instant download · CSV export of contacts available separately above