Rumble Franchise Cost, Revenue & Review 2026
- Investment
- $510K – $1.1M
- Disclosed sales
- $493K
- gross sales, not profit
- SBA charge-off
- Limited · 38 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Rumble is a boutique-fitness franchise offering boxing-inspired group classes that mix heavy-bag rounds with strength and conditioning. Franchisees run studios on a membership model, staffing trainers and managing member experience.
FranchiseVerdict summary · 2026
A Rumble franchise requires a total initial investment of $510K – $1.1M, including a $60K franchise fee and an ongoing 7.0% royalty[2]. Per the 2025 FDD, average unit revenue was $493K[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $510K – $1.1M
- 85th pct Health & Fitn…
- Avg gross sales
- $493K
- 20th pct Health & Fitn…
- Royalty
- 7.0%
- 37th pct Health & Fitn…
- Units
- 85
- 78th pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $510K – $1.1M including a $60K franchise fee, 7.0% ongoing royalty.
- RETURNSAverage unit revenue of $493K/year (median $400K).
- RISKVerdict B (Above average), verdict score 48/100 (higher is better).
- GROWTHPositive: net +15 franchised outlets in the latest year (23 opened, 8 closed); 54 signed but not yet open (Item 20).
- FLAGItem 4 discloses a bankruptcy of an officer or of a company an officer ran, not of the franchisor. Review Item 4 for details.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Rumble Franchise SPV, LLC
- Parent company
- XPOF Assetco, LLC
- FDD Item 1, page 8 of the 2025 FDD
- Ultimate parent
- Xponential Fitness, Inc. (NYSE: XPOF)
- FDD Item 1, page 8 of the 2025 FDD
- Predecessor
- Rumble Franchise, LLC
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Mark King
- Incorporated in
- Delaware
- HQ
- 17877 Von Karman Ave., Suite 100, Irvine, California 92614
- Auditor
- Deloitte & Touche LLP
- Audited financials
- Franchisor revenue
- $204.6M
- vs $521K prior year
Same owner · FDD Item 1, page 8
9 other brands on this site name Xponential Fitness, Inc. (NYSE: XPOF) as parent or ultimate parent in their own FDD.
Portfolio: Xponential Fitness
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Mark King
- Headquarters
- CA
- Founded
- 2021
- FDD year
- 2025
- States available
- 24
Can you afford it, and what does the money buy?
Entry cost runs 110% above the typical health & fitness franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $60K | $60K |
| Working capital (3–6 mo) | $39K | $75K |
| Equipment, build-out, other | $411K | $1.0M |
| Total initial investment | $510K | $1.1M |
Source: Rumble 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $510K – $1.1M
- Bottom third — review vs category
- Liquid capital req'd
- $39K – $75K
- Bottom third — review vs category
- Franchise fee
- $60K – $60K
- Bottom third — review vs category
- Royalty
- 7.0%
- typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $600 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Inventory (initial) | $23K – $27K |
| Total fee load | 9.0% of rev |
What do units actually make?
Average unit sales land near the health & fitness norm.
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Rumble until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$882K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Rumble unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Avg gross sales
- $493K
- Per unit, per year
- Median gross sales
- $400K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 56 outlets
- vs category median 11 · large
- Range (low → high)
- $171K→$1.8MCited, not corroborated — printed on page 73 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $264K→$838K
- Bottom 25% → top 25%
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 173 Health & Fitness brands
Revenue is only 0.6x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $493K/year in gross sales. Median is $400K — top performers pull the average up, so a typical unit earns less. Revenue-to-investment ratio: 0.6x.
Fee burden
Total ongoing fee load of 9.0% (near the Health & Fitness median).
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 147.1% CAGR over 3 years across 85 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness medians
How Rumble Compares
Category median of published Health & Fitness brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 85
- Opened
- 23
- Last reporting year
- Closed
- 8
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 9.4%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 1%
- vs corporate-owned
- Net growth (3-yr)
- +147.1%
- Net unit change over 3 years
- 3-yr CAGR
- +147.1%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 1
- Signed, not yet open
- 54
- 0.64 per open outlet · Item 20 Table 5
- Projected new
- 5
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 11 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
71 current owners across 16 states.
- NE 16
- TE 14
- FL 9
- CA 8
- CO 3
- GE 3
- MA 3
- AL 2
- AR 2
- IN 2
- OK 2
- UT 2
- +4 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 38
- Loan volume
- $19.8M
- Median loan
- $580K
- 50th percentile
- Charge-off rate
- Limited · 38 loans
- Limited SBA coverage: 38 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 38 loans
- 5-yr charge-off
- Limited · 38 loans
- Loans approved 2021+
- Active lenders
- 9
- Defaults
- 2
- Typical loan rate
- 9.4%
- avg rate to borrowers
- Franchised industry avg
- 15.8%
- n=7,965 loans
- Jobs supported
- 620
- 3.1 per loan
- Lender concentration
- 58%
- top lender's share
Borrower mix: 100% went to startups / new businesses, 0% to established operators
Franchise vs independent — in fitness and recreational sports centers, franchised businesses charge off at 15.8% vs 18.2% for independents — franchising is associated with 13% lower SBA default risk in this category.
Top lenders financing Rumble franchisees
Showing 3 of 9 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Rumble from SBA 7(a) FOIA data.
- Principal loss rate
- 3.6%
- Avg SBA guarantee
- 68%
- Avg interest rate
- 9.36%
- Avg chargeoff amount
- $356K
- Lender concentration
- 57.9%
- Job velocity
- 3.1 per $100K
- NAICS benchmark
- 12.5%
- NAICS 713940
- Jobs supported
- 620
Top SBA lendersTop lender holds 58% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 22 | $9.4M | 100.0% |
| 2 | Five Star Bank | 9 | $5.2M | 0.0% |
| 3 | Cadence Bank | 1 | $750K | 0.0% |
| 4 | Readycap Lending, LLC | 1 | $895K | N/A |
| 5 | SouthState Bank, National Association | 1 | $881K | N/A |
| 6 | Mission Bank | 1 | $350K | N/A |
| 7 | Valor Bank | 1 | $480K | 0.0% |
| 8 | Bank7 | 1 | $625K | N/A |
| 9 | Byline Bank | 1 | $1.2M | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| TXTexas | 10 | 2 | 100.0% |
| NJNew Jersey | 7 | 0 | -- |
| CACalifornia | 4 | 0 | 0.0% |
| COColorado | 3 | 0 | -- |
| FLFlorida | 3 | 0 | -- |
| CTConnecticut | 2 | 0 | 0.0% |
| GAGeorgia | 2 | 0 | -- |
| MNMinnesota | 2 | 0 | -- |
| NYNew York | 2 | 0 | -- |
| WIWisconsin | 2 | 0 | -- |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Parent-level financials (Xponential) strong: net worth $39.1M, net income $150.1M on $204.6M revenue. 10 litigations allege pre-sale disclosure/Item 19 violations plus consolidated securities/derivative suits against the parent - notable but at parent scale. The disclosed bankruptcy is a personal Chapter 7 of an officer (unrelated, discharged), low weight. System growing +147%.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Multiple pending lawsuits/arbitrations against Xponential-affiliated franchisor entities (AKT, Yoga Six, CycleBar/BFT) alleging pre-sale disclosure violations, fraudulent inducement, and FDD/Item 19/20 misrepresentations; four consolidated federal securities class-action/shareholder-derivative suits against parent XFI and officers (Taylor General, WBP Pension Fund, Akande, Ayers, Nelson) alleging securities law violations 2021-2024; California DFPI Consent Order (Nov 2024) resolving investigation into material misrepresentations/omissions in registration applications, with $450,000 administrative penalty.
Bankruptcy (Item 4)
Subject: an officer. An officer’s own bankruptcy or a company an officer ran, not the franchisor’s
Xponential's COO of North America, Timothy Weiderhoft, and spouse filed personal Chapter 7 bankruptcy in August 2023 (discharged December 2023) after an unrelated restaurant venture failed during COVID-19; no company bankruptcy disclosed.
Audited financials (Item 21)
Yes · Deloitte & Touche LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Item 21 attaches the audited CONSOLIDATED financial statements of XPOF Assetco, LLC (the franchisor's direct parent and guarantor), not the franchisor Rumble Franchise SPV, LLC itself. All figures reported in thousands and scaled to whole dollars. FY2024 (year ended Dec 31, 2024) vs the stub period from inception Mar 6, 2023 to Dec 31, 2023, so yr2 revenue ($521K) covers only that partial period. Statements are consolidated with the Member, Xponential Fitness LLC. Balance sheet reconciles: assets $150,390K = liabilities $111,249K + member's equity $39,141K. Other revenue is Other service revenue $11,789K (2024). Auditor firm name not stated in the report text (signature block shows only the March 14, 2025 date).
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 48 / 100 verdict
- 01HIGH10 litigations (disclosure violations, securities class actions) at parent level
- 02MINOROfficer personal Chapter 7 only - low weight
- 03MINORParent net worth $39.1M, net income $150.1M
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 15,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Irvine, California (within 50 miles of franchisor's principal place of business) |
| Jury trial waiver | Yes |
| Governing law | California |
| Litigation count | 12 |
View Item 3 litigation summary
Multiple pending lawsuits/arbitrations against Xponential-affiliated franchisor entities (AKT, Yoga Six, CycleBar/BFT) alleging pre-sale disclosure violations, fraudulent inducement, and FDD/Item 19/20 misrepresentations; four consolidated federal securities class-action/shareholder-derivative suits against parent XFI and officers (Taylor General, WBP Pension Fund, Akande, Ayers, Nelson) alleging securities law violations 2021-2024; California DFPI Consent Order (Nov 2024) resolving investigation into material misrepresentations/omissions in registration applications, with $450,000 administrative penalty.
Items 10, 11
Training & Operations
- Classroom training
- 56 hrs
- On-the-job training
- 32 hrs
- Ongoing training
- Required
- Field support
- 0 hrs/yr
- On-site visits per year
- Site selection
- franchisee locates, franchisor approves
- Franchisor financing
- Not offered
- Item 10
- POS system
- ClubReady
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: ClubReady
Item 20 · call current owners
Franchisee Contacts
71 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Rumble franchise?
The total investment to open a Rumble franchise ranges from $510K – $1.1M, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Rumble franchise owners earn?
According to Item 19 of the Rumble FDD, the average gross sales per unit is $493K. The median is $400K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Rumble?
Rumble is franchised by Rumble Franchise SPV, LLC. Its parent company is XPOF Assetco, LLC. The ultimate parent named in the FDD is Xponential Fitness, Inc. (NYSE: XPOF). Source: FDD Item 1, 2025 filing.
What is Item 19 in the Rumble FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Rumble FDD and qualifies whose outlets they describe.
What is Rumble's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Rumble (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Rumble franchise locations are there?
As of their most recent FDD filing, Rumble has 85 total units in the United States, including 84 franchised units and 1 company-owned units. 23 new units were opened in the latest reporting year.
Is Rumble a good franchise to buy?
FranchiseVerdict rates Rumble as a B-grade franchise with a verdict score of 48 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.