FranchiseVerdict
Pepper Palace logo
FV-01917·MODERATEExcellent86

Pepper Palace

Food & Beverage - Full ServiceFranchising since 2025Website
Investment
$211K – $288K
21st pct Full Service
Avg revenue
$349K
2nd pct Full Service
Royalty
6.0%
54th pct Full Service
Units
81
80th pct Full Service
SBA default

Bottom line

  • Total investment $211K – $288K including a $50K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $349K/year (median $323K).
  • Rated MODERATE with a risk score of 65/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
PP FRANCHISE LLC
Incorporated in
Tennessee
HQ
3275 Newport Hwy Ste 5, Sevierville, TN 37876
Auditor
Smith, Buzzi & Associates, LLC
Audited financials

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Pepper Palace unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $349,435
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $211K–$288K
Working capital
$
FDD reports $25K–$35K

Unlevered ROIC · per unit

18%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$49K
EBITDA margin
14.0%
Total invested
$280K
Payback
69 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Pepper Palace units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$489K

on $2.4M purchase

Total debt

$2.0M

SBA $1.2M + senior + seller note

Overview

About

Franchisees operate small retail specialty stores selling premium spices, seasonings, pepper blends, and related culinary products. Day-to-day operations include customer service, inventory management, point-of-sale transactions, product sampling/demonstrations, and local marketing to drive foot traffic in mall or street-front locations.

CEO
Morten Steen-Jorgensen
Founded
2025
FDD year
2025
States available
0

Item 7 · what it costs

The Vitals

Total investment
$211K – $288K
All-in to open one unit
Liquid capital
$25K – $35K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Gross Revenue · typical 6–8%
Ad fund
n/d
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$349K
Per unit, per year
Median gross sales
$323K
Item 19 type
Affiliate-owned outlets
Sample size
81 units
vs category median 15 · large
Range (low → high)
$157K$915K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank2th
vs Food & Beverage - Full Service peers
Investment cost rank21th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank80th
vs Food & Beverage - Full Service peers
Risk score rank62th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
81
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
81
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Pepper Palace presents elevated risk due to non-disclosure of profitability data, unclear franchisor financial health, small undocumented unit base, and inability to independently verify claimed $349k average revenue.

Score breakdown · what drove the 65 / 100 rating

  1. 01MEDNo Item 19 (Average Unit Volume) disclosed — cannot validate $349k avg revenue claim or actual profitability
  2. 02HIGHGoing Concern = False indicates potential financial instability or uncertain future viability of franchisor
  3. 03MEDOnly 81 units system-wide suggests limited scale, unproven model, and higher failure risk vs. established chains
  4. 04MEDNet income not disclosed — franchisees cannot assess true earning potential after 6% royalties + operating costs
  5. 05MINORUnit growth trajectory unknown — cannot determine if system is expanding, stagnant, or contracting
  6. 06MEDHigh initial investment ($211k-$288k) relative to small system size and undisclosed profitability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Tennessee

Item 11

Training & Operations

Classroom training
7 hrs
On-the-job training
22 hrs
POS system
Shopify POS System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

17 numbers

Locked
(502) 696-••••
KY
(401) 462-••••
RI
(608) 261-••••
WI

One-time purchase · CSV download · Validation questions included

FDD download

Pepper Palace · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above