FranchiseVerdict
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FV-00779·CAUTIONExcellent81

Doodle Bugs!

Education - Children's ProgramsFranchising since 2011Website
Investment
$546K – $9.2M
71st pct Children's Pr…
Avg revenue
69th pct Children's Pr…
Royalty
6.0%
15th pct Children's Pr…
Units
17
52nd pct Children's Pr…
SBA default

Bottom line

  • Total investment $546K – $9.2M including a $65K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Doodle Bugs! Franchising Company, LLC
Parent company
Doodle Bugs! Holding Company, Inc.
Incorporated in
New York
HQ
20 Losson Road, Suite 215, Buffalo, New York 14227
Auditor
SBFR Partners LLP
Audited financials
Franchisor revenue
$155K
vs $170K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Doodle Bugs! unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: education
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $546K–$9.2M
Working capital
$
FDD reports $150K–$300K

Unlevered ROIC · per unit

2%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$113K
EBITDA margin
15.0%
Total invested
$5.1M
Payback
546 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Doodle Bugs franchisees operate children's activity centers or entertainment venues (likely art, craft, or play-based services) that serve families with young children. Day-to-day operations likely include staffing activities/classes, managing facilities, handling customer billing, and marketing to local parents to drive recurring revenue.

CEO
Anthony Insinna
Founded
2006
FDD year
2026
States available
3

Item 7 · what it costs

The Vitals

Total investment
$546K – $9.2M
All-in to open one unit
Liquid capital
$150K – $300K
Cash you must have on hand
Franchise fee
$65K
Royalty
6.0%
Gross Revenues · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
17
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
16
Corporate units in the system
% franchised
6%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2024
1±0
Franchised units
2025
1
Franchised units
2026
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 4 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 4 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Doodle Bugs presents high risk due to corporate going concern status, complete lack of financial transparency, minimal unit count with unknown growth, and inability to validate ROI on a $546k-$9.2M investment.

Score breakdown · what drove the 72 / 100 rating

  1. 01HIGHGoing concern warning indicates potential financial distress at corporate level
  2. 02MINORNo average revenue or net income disclosure prevents ROI validation; impossible to assess $546k-$9.2M investment payback
  3. 03MINOROnly 17 units with unknown growth trajectory suggests stagnant or declining system; minimal network for support and referrals
  4. 04MINORMassive investment range ($546k-$9.2M) indicates inconsistent unit economics or undefined cost structure
  5. 05MINORNo Item 19 financial performance data violates FTC transparency standards for franchisees evaluating investment viability
  6. 06MINOR15-year term locks franchisee into relationship with financially unstable franchisor

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
15 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New York

Item 11

Training & Operations

Classroom training
92 hrs
On-the-job training
0 hrs
POS system
Pro Care Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

7 numbers

Locked
(415) 972-••••
One Sansome Street, Suite
CA
(716) 668-••••
NY
(619) 610-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Doodle Bugs! · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above