ALSET Auto Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
ALSET Auto is an automotive franchise offering paint protection film, ceramic coating, window tinting, and vinyl wraps, marketed to Tesla and EV owners. Franchisees run the shops, managing installers and appointments.
FranchiseVerdict summary · 2026
A ALSET Auto franchise requires a total initial investment of $103K – $179K, including a $45K franchise fee and an ongoing 8.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: F (Weakest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $103K – $179K
- 14th pct Automotive
- Avg gross sales
- N/A
- Royalty
- 8.0%
- 36th pct Automotive
- Units
- 12
- 10th pct Automotive
- SBA charge-off
- N/A
Quick verdict · Automotive · color = vs category peers
Green = favorable by >10% vs Automotive avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $103K – $179K including a $45K franchise fee, 8.0% ongoing royalty.
- RETURNSItem 19 contains no Financial Performance Representation; franchisor states it does not make any representations about franchisee's future or past financial performance
- RISKVerdict F (Weakest tier), verdict score 26/100 (higher is better).
- FLAGAuditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Alset Auto Development LLC
- CEO title
- Chief Executive Officer
- Phil Bunting
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Oregon
- HQ
- 135 NE 12th Avenue, Portland, Oregon 97232
- Auditor
- McKenzie Forensic Group, Inc. (Nathaniel McKenzie, MBA, CPA, CVA, CFE, CAM)
- Audited financials
- Franchisor revenue
- $1.1M
- vs $950K prior year
- ⚠ Going-concern note
- Disclosed in FDD 2024
- Status as of 2024; may have been resolved in a later filing we don't yet have.
Affiliated brands
- Alset
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Phil Bunting
- Headquarters
- Oregon
- Founded
- 2020
- FDD year
- 2024
- States available
- 8
Can you afford it, and what does the money buy?
Entry cost runs 85% below the typical automotive franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown20 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $45K | $45K | |
| Training Expenses | $2K | $3K | |
| Premises Deposit | $6K | $10K | |
| Utilities Deposits | $0 | $500 | |
| Leasehold Improvements, Construction and/or Remodeling | $3K | $20K | |
| Furniture & Fixtures | $2K | $5K | |
| Exterior Signage | $1K | $3K | |
| Vehicle | $0 | $15K | |
| Business Licenses and Permits | $500 | $1K | |
| Computer Systems | $2K | $3K | |
| Initial Inventory to Begin Operating | $5K | $10K | |
| Equipment | $1K | $3K | |
| Office Equipment and Supplies | $500 | $1K | |
| Professional Fees | $1K | $3K | |
| Grand Opening Advertising Fee | $2K | $2K | |
| Supplemental Grand Opening Advertising Expenditures | $3K | $5K | |
| Local Advertising | $5K | $5K | |
| Marketing Platform Setup Fee | $5K | $5K | |
| Insurance | $2K | $3K | |
| Operating Expenses / Additional Funds - 3 months | $18K | $38K | |
| Total initial investment | $103K | $179K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $103K – $179K
- Top 40% of category vs category
- Liquid capital req'd
- $18K – $38K
- Top 40% of category vs category
- Franchise fee
- $45K – $45K
- Top 40% of category vs category
- Royalty
- 8.0%
- percentage · typical 6–8%
- Ad fund
- 1.5%
- typical 3–5%
- Total fee load
- 9.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 1.5% of gross sales |
| Technology fee | $75 |
| Transfer fee | $75 |
| Renewal fee | $3K |
| Inventory (initial) | $5K – $10K |
| Total fee load | 9.5% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
ALSET Auto did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one ALSET Auto unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
69%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Item 19 contains no Financial Performance Representation; franchisor states it does not make any representations about franchisee's future or past financial performance
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.5% (near the Automotive average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Multi-unit rate
Only 1% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Automotive averages
How ALSET Auto Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 12
- Opened
- 4
- Last reporting year
- Closed
- 6
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 60.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 83%
- vs corporate-owned
- Multi-unit owners
- 1.0%
3-year detail · Item 20
- Opened (3yr)
- 4
- Closed (3yr)
- 6
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 10
- Franchisor's next-year forecast
- Ceased ops
- 50.0%
- Units that stopped operating
Last reporting year only, multi-year history not disclosed in this brand's FDD.
Item 12 · 8 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
8
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $350K
- Median loan
- $350K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (1 loan) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
The auditor flagged going-concern doubt (Item 21) — the single biggest risk here.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
ALSET Auto presents meaningful caution due to shrinking unit base, complete lack of financial disclosure, and opaque profitability metrics relative to the $102k–$179k investment required.
Litigation (Item 3)
No litigation disclosed in Item 3
Largest disclosed settlement: $40,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · McKenzie Forensic Group, Inc. (Nathaniel McKenzie, MBA, CPA, CVA, CFE, CAM)⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 26 / 100 verdict
- 01MEDUnit count declined 16.7% YoY (12 units down from ~14.4), signaling franchisee struggles or exit
- 02MEDNo average revenue or net income disclosed — prevents ROI validation and profitability assessment
- 03MINOR8% royalty on gross revenue with no Item 19 financial performance claims creates blind spot on actual unit economics
- 04MINOR5-year term is shorter than industry standard (10 years typical), increasing renewal risk and franchisee uncertainty
- 05MEDInitial investment range of $102,744–$178,994 is sizable without disclosed average unit volumes to justify returns
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 200,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 40 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 60 days |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | No |
| Arbitration location | Portland, Oregon |
| Jury trial waiver | No |
| Governing law | Oregon |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation disclosed in Item 3
Items 10, 11
Training & Operations
- Classroom training
- 10 hrs
- On-the-job training
- 20 hrs
- Training location
- Portland, Oregon (our headquarters)
- Ongoing training
- Required
- Field support
- 24 hrs/yr
- On-site visits per year
- Time to open
- 3 mo
- From signing to launch
- Site selection
- franchisor approves location proposed by franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
ALSET Auto · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ALSET Auto franchise?
The total investment to open a ALSET Auto franchise ranges from $103K – $179K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ALSET Auto franchise owners earn?
ALSET Auto does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the ALSET Auto FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the ALSET Auto FDD and qualifies whose outlets they describe.
What is ALSET Auto's franchise failure rate?
SBA 7(a) loan charge-off data is not available for ALSET Auto (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many ALSET Auto franchise locations are there?
As of their most recent FDD filing, ALSET Auto has 12 total units in the United States, including 10 franchised units and 2 company-owned units. 4 new units were opened in the latest reporting year.
Is ALSET Auto a good franchise to buy?
FranchiseVerdict rates ALSET Auto as a F-grade franchise with a verdict score of 26 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent ALSET Auto, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.