FranchiseVerdict
ALSET Auto logo
FV-00105·MODERATEExcellent81

ALSET Auto

Automotive - Repair & ServiceFranchising since 2020Website
Investment
$103K – $179K
26th pct Repair & Serv…
Avg revenue
54th pct Repair & Serv…
Royalty
8.0%
59th pct Repair & Serv…
Units
12
22nd pct Repair & Serv…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $103K – $179K including a $45K franchise fee, 8.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Alset Auto Development LLC
Incorporated in
Oregon
HQ
135 NE 12th Avenue, Portland, Oregon 97232
Auditor
McKenzie Forensic Group, Inc.
Audited financials
Franchisor revenue
$950K
vs $1.1M prior year
⚠ Going-concern note
Disclosed in FDD 2024
Status as of 2024; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one ALSET Auto unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $103K–$179K
Working capital
$
FDD reports $18K–$38K

Unlevered ROIC · per unit

69%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$116K
EBITDA margin
15.5%
Total invested
$169K
Payback
17 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

ALSET Auto franchisees operate automotive retail or service locations (exact service mix unclear without full FDD review). Day-to-day operations likely include vehicle sales/service delivery, customer management, inventory handling, and compliance with franchisor systems. The 8% gross-revenue royalty structure suggests high franchisor revenue dependency.

CEO
Phil Bunting
Founded
2020
FDD year
2024
States available
6

Item 7 · what it costs

The Vitals

Total investment
$103K – $179K
All-in to open one unit
Liquid capital
$18K – $38K
Cash you must have on hand
Franchise fee
$45K
Royalty
8.0%
Percentage of weekly Gross Revenue · typical 6–8%
Ad fund
1.5%
typical 3–5%
Total fee load
9.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
12
Opened
4
Last reporting year
Closed
6
Turnover rate
50.0%
Company-owned
2
Corporate units in the system
% franchised
83%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
-16.7%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2022
10-2
Franchised units
2023
12
Franchised units
2024
2
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

ALSET Auto presents meaningful caution due to shrinking unit base, complete lack of financial disclosure, and opaque profitability metrics relative to the $102k–$179k investment required.

Score breakdown · what drove the 62 / 100 rating

  1. 01MEDUnit count declined 16.7% YoY (12 units down from ~14.4), signaling franchisee struggles or exit
  2. 02MEDNo average revenue or net income disclosed — prevents ROI validation and profitability assessment
  3. 03MINOR8% royalty on gross revenue with no Item 19 financial performance claims creates blind spot on actual unit economics
  4. 04MINOR5-year term is shorter than industry standard (10 years typical), increasing renewal risk and franchisee uncertainty
  5. 05MEDInitial investment range of $102,744–$178,994 is sizable without disclosed average unit volumes to justify returns

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Oregon

Item 11

Training & Operations

Classroom training
10 hrs
On-the-job training
20 hrs
POS system
Square
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

17 numbers

Locked
(503) 255-••••
Phil Bunting Marcus Brown
OR
(410) 576-••••
MD
(317) 232-••••
IN

One-time purchase · CSV download · Validation questions included

FDD download

ALSET Auto · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above